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...Opening a business in New Zealand‟s fitness industry...

                                               Fit „n‟ Well




                                                 Carmen Ooi
Things to consider:
    Will it make profits in the future?
    What is the competition like?
    What appeals to customers?
Factors and Important ideas
   Gyms have a membership growth of 5-10%
    each year
   People are understanding the fact that gyms
    are a good option to help maintain a healthy
    lifestyle
   7th highest membership per capita in the world

                          Lewis, R. (2008, November 23). Flat to Fab on beach. New Zealand
                          Herald
                          The Business of fitness. (2008, July 03). Scoop Independent News
   Obesity rates continue to grow each year
    which shows more people will want to do
    something about their weight




                         Ministry of Social Department (2008) Obesity – Current level and Trends
                         retrieved April 17, 2009 from
                         http://www.socialreport.msd.govt.nz/health/obesity.html
   Is it safe to open a new business during this
    time of economy?
   The Fitness industry has shown to be
    “recession proof”
   Gyms are being seen as a necessity rather
    than a luxury


                             Beddie, R. (2009, March). Fitness industry recession-proof?
                             Fitness life, issue 41, pg 126
   Many types of Gyms located around NZ
      Normal/Original Gyms
      Luxury Gyms (provides soaps)
      Gyms with Swimming Pools
      Women only gyms
   Another form of competition
   Attracts many people deciding how to lose
    weight
   Fastest way to lose weight however not the
    healthiest
   5% of people wanting to lose weight would
    choose a dieting program
                         Houlahan, M. (2009, February 13). Surge at gyms as Kiwis tackle obesity.
                         Retrieved April 13, 2009, from
                         http://www.stuff.co.nz/national/1398999
Expand the company or too
many risks
   Gyms are seen to have a membership growth
    each year
   Fitness industry not affected by recession
   People are always considering to go to a gym
   Good way to stay fit and healthy
   New Ideas is a key thing
Fitness Presentation

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Fitness Presentation

  • 1. ...Opening a business in New Zealand‟s fitness industry... Fit „n‟ Well Carmen Ooi
  • 2. Things to consider: Will it make profits in the future? What is the competition like? What appeals to customers?
  • 4. Gyms have a membership growth of 5-10% each year  People are understanding the fact that gyms are a good option to help maintain a healthy lifestyle  7th highest membership per capita in the world Lewis, R. (2008, November 23). Flat to Fab on beach. New Zealand Herald The Business of fitness. (2008, July 03). Scoop Independent News
  • 5. Obesity rates continue to grow each year which shows more people will want to do something about their weight Ministry of Social Department (2008) Obesity – Current level and Trends retrieved April 17, 2009 from http://www.socialreport.msd.govt.nz/health/obesity.html
  • 6. Is it safe to open a new business during this time of economy?  The Fitness industry has shown to be “recession proof”  Gyms are being seen as a necessity rather than a luxury Beddie, R. (2009, March). Fitness industry recession-proof? Fitness life, issue 41, pg 126
  • 7. Many types of Gyms located around NZ  Normal/Original Gyms  Luxury Gyms (provides soaps)  Gyms with Swimming Pools  Women only gyms
  • 8. Another form of competition  Attracts many people deciding how to lose weight  Fastest way to lose weight however not the healthiest  5% of people wanting to lose weight would choose a dieting program Houlahan, M. (2009, February 13). Surge at gyms as Kiwis tackle obesity. Retrieved April 13, 2009, from http://www.stuff.co.nz/national/1398999
  • 9. Expand the company or too many risks
  • 10. Gyms are seen to have a membership growth each year  Fitness industry not affected by recession  People are always considering to go to a gym  Good way to stay fit and healthy  New Ideas is a key thing