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The Fitness Industry Slide
- 1. The Fitness Industry In New Zealand
- 2. Some Gyms In New Zealand
- 4. Phillip Mills of Les Mills Gym The gym is now the biggest sport in the world. ‘22% of the US population either belong to a gym or attend on a casual basis, that figure is double what it was 10 years ago. We believe that trend is being, or will be, replicated in other developed countries, driven by the world-wide obesity epidemic
- 7. Recession: people exercise cheap!
- 10. When Setting Up… Create a comfortable atmosphere for people workout Make sure the selected location has easy transport access
- 11. Advertise, Advertise, Advertise! Paul Dyson’s paper titled “Cutting ad spend in a recession delays recovery”, analyzed six studies dating back to the 1920s. It showed that companies that continued advertisement during a recession had advantage over those that reduced spending on advertisement