The document discusses the rise in obesity rates in New Zealand and how it has caused increased interest in health and fitness. It notes that over 5.8% of the population is morbidly obese, which doubles their mortality risk. This new awareness of health issues has fueled growth in the New Zealand fitness industry. There are now over 300 fitness centers across the country targeting overweight populations. Memberships have increased in the last year, leading the fitness industry to be called "recession proof".

2. Everything was done by hand
Farming
Family

3. ..Life is not so Simple ..
Time is so
precious in
today’s society!
And we are
willing to risk
our health for
it!

4. “5.8 per cent of the population, more
than 200,000 people, are morbidly
obese”
“The mortality risk for the morbidly
obese is double that of lean people”
“Obesity is found to be the cause of
heart disease, two types of diabetes
and cancer!”

6. Boom
Causing a Boom In the NZ Fitness
Industry
Causingnew awareness of these health issues has caused a frenzy of
The A
people who want to improve their physical health!
NZ now has Over 300 Fitness Centres across the country.
Gyms are targeting the large market of Overweight New Zealanders

7. And everyone wants a piece..
Configure
Les Mills
Express
Contours Gym

8. Kiwi’s have decided that their health is
finally a priority!
Memberships have even increased over
the last year.
The Fitness Industry has been called
“Recession Proof”

9. Location Is everything!
Offer discounted Memberships to
those who suffer with obesity!
Promote your Fitness Centre with a
big Marketing Campaign and
advertisements.

10.  A more in-depth report is available to you which analyses all
aspects of the NZ fitness industry.
 If you are interested please feel free to contact me at:
nsharman@consultants.co.nz
(09) 274 3546
Nicola Sharman.