The document discusses Dynamic Wellness, a wellness program provider. It highlights Dynamic Wellness' approach of using data collection, senior management support, and multimedia education to inspire behavior change. Dynamic Wellness develops customized wellness programs for employers including health risk assessments, challenges to encourage healthy habits, and video modules covering topics like nutrition, exercise, and stress management. Evaluation feedback from participants found the practical tips and strategies to be most useful for improving health.

1. ©2008 DW GROUP, LLC
The Dynamic Wellness Difference
Presentation for:

2. © DW GROUP, LLC 2008
Why Wellness?
"We are living in a world today where"We are living in a world today where
lemonade is made from artificiallemonade is made from artificial
flavors and furniture polish is madeflavors and furniture polish is made
from real lemons."from real lemons." --Alfred E. NewmanAlfred E. Newman

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Why Wellness?
More than 60 % of U.S.
adults don't exercise
regularly
25 % aren't active at all
®
Choices……

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“BE AFRAID. BE VERY AFRAID!”
Why Wellness?
Hardee’s serves up 1,420-calorie
burger!
BURGER vs
MEGABURGER!

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We could eliminate 80% of HEART
DISEASE and 70% of CANCER by:
• Not smoking
• Exercising
• Eating a “Healthy Diet”
Source: Walter Willett, MD. Eat, Drink and Be Healthy, 2001
Most Disease is Preventable
Research Says:

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Determinants of Health Status
Consumer Lifestyles Drive Health Status
10%
20% 20%
50%
Source: Institution for the (IFTF), Center for Disease Control and Prevention

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Between 1987 and 2002:
• Total health care cost rose by nearly 60%
• Costs associated with preventable conditions doubled
Source: Health Affairs, 2005
Increase in Cost for Preventable
Conditions (inflation adjusted)

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Keeping Healthy People Healthy
Sources: Edington, D, Emerging research — a view from one research center, American Journal of
Health Promotion, 2001, volume 15:5, page 346.
Research is confirming that the best opportunity
for employers to see cost impact is in keeping
low-risk employees from moving into higher-risk
categories.

9. 9
$7,663
$4,727
$2,662
ABC Company 2006 Claim Cost
by Health Risk Category
Annual
average
per
employee
cost -
$3,788
Health Status Drives Employee Claim Cost

10. © DW GROUP, LLC 2008
The New Health Promotion Paradigm

11. Why Wellness?
STRESS!

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The Case for Prevention
“Smart business leaders increasingly are
finding that it is the right decision to
promote health education, physical activity
and preventive benefits in the workplace."
-Tommy G. Thompson, Secretary of Health and Human Services

13. Sources: National Business Group on Health Survey, PwC Health Research Institute 2006
Why Wellness?

14. 0 10 20 30 40 50 60 70
Percent of Companies Offering
HRAs
Smoking cessation
On-site workout facilities
Diet Groups
Cafeteria healthy food options
Subsidized Gym membership
Other*
Diet Counseling
Exercise breaks
ProgramTypes
Popular Wellness Programs Offered
by 365 U.S. Companies Surveyed**
**Source: ERISA Industry Committee (ERIC) & Deloitte Wellness Survey 2005
* "Other" includes free flu shots, wellness web sites, on-site massage, etc.
®

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Keeping Healthy People Healthy
 Some of the best investments include programs
with appeal to low-risk employees:
 Health Risk Assessment and screenings
 Health educational programs
 Contests
 Online and print education materials, newsletters, etc.
 Offering incentives to employees who maintain low-risk
status
Sources: Edington, D, Emerging research — a view from one research center, American Journal of
Health Promotion, 2001, volume 15:5, page 346.
Research is confirming that the best opportunity for
employers to see cost impact is in keeping low-risk
employees from moving into higher-risk categories.

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The New Health Promotion Paradigm
 HRA
 Biometrics
 Personal Employee
Report
 Aggregate Reports
 Periodic
Reassessments
Assessment
Communications
Maintain Interest and
Participation
Targeted email
messages
Social Support / Buzz
News and Tips
Intervention
 Lifestyle Assessments &
Goal Setting
 Guided Personalized
Learning
 Risk reduction / Behavior
Change Education
 Fun, Engaging e-
learning modules
Positive
Reinforcement
 Reward health
improvement and
behavior change
 Link individual health
status to health plan
costs

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Best Practices of Healthiest Companies
Components of an
Effective
Wellness Program
Sources include: Wellness Councils of America, the World Economic Forum's Working Toward Wellness report, the
National Business Group for Health, the ERISA Industry Committee (ERIC) and Deloitte Wellness Program Survey,
Senior
Management
Support
Wellness
Operating
Plan
Organize
“Well-
Evangelists”
Appropriate
Interventions for
Population /
Content
Supportive
Environment

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Best Practice #1: Collect Data
Also look at Demographics, Claims, Environment and Productivity Data

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We have inspired major employers

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What Makes a Wellness ProgramWhat Makes a Wellness Program
Successful?Successful?
HRA and Screening data -- Employee
Health Status
Lifestyle and Health Knowledge survey
 Often surprising lack of
understanding of nutritional and
exercise recommendations, healthy
blood pressure and cholesterol
levels, etc.
Employee Interest and/or Satisfaction
data (Pulse Survey)
Also look at Demographic, Claims,
Environment, and Productivity data
Examples:
Allstate:
Employee "Pulse" Survey to
measure ttitudes, satisfaction,
morale, etc.
Desire for wellness programs
Stress at top of list of concerns
International:
High participation in annual HRA:
Design programs tailored to meet
the needs of the population at
each location
Collect Data

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Dynamic Wellness
Stress-Busting Program
Developed at Request of Client
Who Did an Employee Survey and
Found that STRESS was Top
Employee Concern!
Survey committee took action:
Contacted us -- we worked with them to develop a stress
program and communication materials

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• Help raise awareness of our
stress responses
• Introduce employees to
proven stress-busting tools
• Give participants a chance to
find the stress tools that
work for them personally
• Help co-workers have some
fun!
A 10-Week Email-based Program
designed to:
Dynamic Wellness
Stress-Busting Program

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Best Practice #2: Senior Management Support
Find a Champion who can:

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Senior Management Support at DISCOVER

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Discover Card Convert!
Doesn’t anyoneDoesn’t anyone
want a chocolatewant a chocolate
chip cookie?chip cookie?
- Chief Financial Officer- Chief Financial Officer
Doesn’t anyoneDoesn’t anyone
want a chocolatewant a chocolate
chip cookie?chip cookie?
- Chief Financial Officer- Chief Financial Officer
“Dynamic
Wellness
immediately and
significantly
impacted our
group. Our initial
skepticism was
quickly replaced
by appreciation
and enthusiasm. If
I had to rate the
session from 1 to
10, I would
certainly rate it a
10!”
- Finance Director

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Collect data and involve participants

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Effectively addressing health risks
dramatically lowers costs
After Two to Three years
Estimated ROI of almost 6 to 1
Emerging research shows. . .

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Dynamic Wellness inspires change and results

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Dynamic Wellness Clients

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We blend science and practice

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Deliver a Clear, Consistent Health
Promotion Message
 Not just WHAT, but WHY!
Make Health Cool!
Customization and Interactivity
• EntertaininEntertainin
gg
• PracticalPractical
• FUN!FUN!

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Employees can be inspired to change!
Keys to participation:
• Buy-in from leadership
• Easy access
• Engaging content and presentation
• Incentives
Education topics drive
healthy lifestyles and reduce
health risks:
• Nutrition
• Fitness
• Stress Management
• Weight Management
• Heart Health
− Reducing BP
− Reducing Cholesterol
− Reducing Inflammation
• Preventing / Managing
Diabetes
Steps to wellness inspiration:
• Understand the right
behavior and WHY
• Understand the
consequences for inaction
• Take one, easy step at a time

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BEHAVIOR CHANGE THROUGH KNOWLEDGE
The Dynamic Wellness Approach

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How Much Exercise?????
The American College on Exercise had
recommended:
-45-60 minutes of Cardiovascular
exercise most days
-3 days of Strength Training a week . . .
-Regular Stretching (Yoga,Tai Chi etc)
Puhleeeeeeeze!!

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®Myths and Facts
MYTH
We need to
exercise 45-
60 minutes
per day for
health

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Good News:
Any Exercise Improves Health!
You can achieve health benefits
with moderate exercise.
The “How"
Studies show that three 10-minute
“chunks” of moderately strenuous
exercise each day can be as beneficial to
health as 30-minute continuous workouts..
®

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The "Why"
If You Walk . . .
• at a 15-minute mile pace
• for 30 minutes, 3 times a week . . .
Studies indicate:
You can reduce the risk of death from heart
attacks, cancer, strokes and diabetes by
58%.
That translates to a six-year increase in
longevity!” - Dr. Kenneth Cooper, Cooper Institute
The Power of Walking!

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The "How"
"Instructor William Baird leads
employees in no-sweat workouts
during their lunch break."
DYNAMIC WELLNESS "NO EXCUSES" WORKOUT

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Dynamic Wellness
BEVERAGE OF CHOICE!
WATER
The "What"

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WHY YOUR BODY NEEDS WATER
Helps keep kidneys functioning properly
Eliminates waste (Like a shower for your cells)
Regulates body temperature
Carries nutrients and oxygen to all cells
Cushions joints
Helps with weight loss
Gives body cells shape, form and elasticity
And . . .And . . . Helps Prevent HeartHelps Prevent Heart
Disease!!Disease!!
The "Why"

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Women / Men who had a high daily intake of water (5+ glasses) had 41% / 51%
fewer heart attacks as those who had low intakes (<2 glasses).
With those who drank other fluids (coffee, soda pop, etc.), they found no protective
effects of higher fluid intake.
In fact, those who had the highest fluid intake from other beverages (in place of
water) had higher mortality rates, especially in women. - Source: American Journal of Epidemiology
155 (9):827-33, Jan. 2002
Adventist Health Study, 6 years, 8280 men and 12017 women:Adventist Health Study, 6 years, 8280 men and 12017 women:
WATER AND HEART DISEASEWATER AND HEART DISEASE
STUDYSTUDY
The "Why"

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p
p
p
p
Typical Wellness Tools
and Resources
What Doesn't Work?
Lack of Interest
• Participants don’t think to visit
for health information unless
they are sick
Too Much
• content jumbled, overwhelming,
difficult to navigate
Low Participation
• no way to know if people are
visiting the websites

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Typical Online Tools
and Resources
No progressive learning
structure
No focus
No consistent editorial
voice
Self-serve
-Requires self-motivation

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The Dynamic Wellness Approach
 Entertaining and motivating wellness
learning programs
 Comprehensive, timely and topical
content
 Helps individuals make incremental
yet sustainable lifestyle changes
 Complements existing programs or
provides customized solutions

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Dynamic Wellness Programs
Give people a place to start-- “Strategic Game Plans”
Gather knowledge that they “own”
Small positive choices introduced gradually are the ones that stick
and result in behavior change
101 Wellness tips usually=zero actual changes
Choices have to make sense and fit it existing lifestyles
“10 minute chunks of exercise”
“No Excuses” workout
Trans fats loophole
Good fats vs. Bad fats
Eat Better?
How?
Exercise?
Which kind?
How much?
All Fat is Bad?
Some fats are
good??
Supplements?
Free Radicals
vs.
Antioxidants

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Dynamic Wellness Challenge™

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Challenge Examples
“Train like a Triathlete” Week
“Nothing but Tofu” Week
“Climb a building” Week
Just Kidding!

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Partnering with Employees to Change
The Dynamic Wellness Challenge™
3-month, 6-month, 1-year programs
Focuses on four areas for behavior
change
Participant given a new topic every
two weeks
Participant “encouraged” to
incorporate topic into their lifestyle

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Dynamic Multimedia Engages and Inspires
Thorough yet concise
Not only concepts (Omega-3s), but
Tips for incorporating into your life (salmon recipe)
Great for sticking to refrigerator as reminder
Demonstrates exercises, cooking, etc. through compelling videos
Substantive yet concise segments last around 5 minutes each
Guest experts: nutritionists, doctors, trainers, etc.
Uses latest technology to promote hands-on learning through interaction
Participants click their way through e-learning module at their own pace

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Customized Reporting
 Periodically delivered or
"self-serve" through client
administrative tools
Tracking the Dynamic Wellness Challenge
On-Line Point Tracking
 Easy
 Cumulative

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Dynamic Wellness Challenge drives results
Results are taken from a major, global restaurant chain whose employees participated in the Dynamic Wellness Challenge™.

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The Complete Health Package Video Program

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Program Overview
Topic based program focusing on key
Health Risk factors
• Each month is themed around one topic of Complete
Health e.g., Keys to Heart Health, Functional Fitness,
Healthy Weight management
• Each week participants receive an emailed link to a
video covering one issue within each topic
− DW Experts discuss latest research and knowledge
on the subject
− Provide targeted tips and suggestions
• Supporting materials provide additional information
and practical tips
The Complete Health Package Video ProgramThe Complete Health Package Video Program

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Monthly Program Topics
 Anti-oxidants & Free
Radicals
 Packing off the Pounds
 Keys to Heart Health
 Functional Fitness
 Cleansing & Detoxifying
 Aging – Facts & Fiction
 Easing Neck & Back Pain
 Dodging Diabetes – or
Living Well With
 Cancer Prevention
 Keeping Joints Healthy
 Osteoporosis Prevention
 Alternative Medicine
Update
The Complete Health Package Video ProgramThe Complete Health Package Video Program

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 “Very practical solutions”
 “Nutrition information – particularly list of
Super Foods”
 “Free radicals and antioxidants”
 “Make small lifestyle choices”
 “How to get results from strength training
exercises”
 "I never heard or understood about hunger
cycles. I hope this will help me make better
choices painlessly by understanding why I
am hungry.”
Evaluation FeedbackEvaluation Feedback
What did you find most useful?

57. © DW GROUP, LLC 2008
In Conclusion . . .