Fisher-Price, a subsidiary of Mattel, aims to enhance brand awareness and consumer engagement through a global digital campaign targeting millennial moms. The '#MyLittleStar' initiative encourages parents to dress their children in traditional outfits and share their cultural significance on social media, with the goal of fostering connections to diverse audiences. The campaign, running from November 1 to December 31, includes contests with prizes, aiming for a 20% increase in followers across platforms by the end of the campaign.

1. CONTENT
STRATEGY

3. Introduction:
Fisher Price Fisher-Price
 Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.
 East aurora, Newyork, U. S
 Tagline : Best Possible start
 Has created approximately 5,000 different toys since the early 1930s

4. Website :

5. Product : Price :

6. Americas which include Brazil,
Canada, Mexico, and United States.
Asia Pacific region has countries like
Australia, China, India, Indonesia,
Japan, Korea, Taiwan, and south
east Asian countries block. Europe,
Eurasia, and Africa block has
countries like Belgium, Bulgaria,
France, Finland, Germany, Greece,
Hungary, Israel, Italy, Portugal,
Poland UK, Saudi Arabia, Turkey,
and South Africa.
Targeted at millennial moms who spend 90%
of their time on digital space. Fisher Price has
recognized the importance of smartphones
which have become the sole source of
information for the millennial moms. So, the
focus of promotional campaigns has shifted
towards digital media platform like YouTube,
Facebook, and Twitter, from TV commercial
which used to result I linear growth of sales
till early 2000s.
Place :
Promotion :

12. Campaign #s:
#FISHERPRICE( countries name)
#MYLITTLESTAR

13. • Brand Awareness
•Consumer Engagement
•Make FisherPrice more relatable
Right now, the baby models which are used on the website
and social media platforms of FisherPrice are all white kids.
Because of this, the local audience of many countries can not
connect with the brand.
The objective would be to make the brand noticed more
globally but also to make people can connect with the brand
more.

14. This Campaign would be active on Facebook, Instagram and Twitter.
Results would be achieved through a CONTEST held on the platfoms.
The Campaign would run from : 1st November- 31st December
Posts regarding the campaign from : 1st October-31th October

15. For the FisherPrice Campaign, The children all around the world from the age of 0-5
would be dressed up in their countries typical, traditional outfit. The Parents of the
baby would post their babies photo online
dressed in their respective traditional outfit and
would be writing a few lines about how they believe that culture plays an important
role in their child personal development.
The Soul Purpose behind this campaign is that right now FisherPrice is not conducting any
campaigns which capture the attention of a large audience.
By conducting this campaign
1) a large number of followers will become active on the page as the activity is fun and
easy.
2) there would be entries from babies from different countries and the brand name
would automatically be popular in the first and well and 2nd circles online.
3) The locals of a country could the associate the brand which is for their local children.
4) The caption write up would help FisherPrice write blog which are country specific and
also know the overall psychology of parents.

16. Weekly best Dressed Child 3rd Place 2nd Place 1st Place
Every Wednesday of the
month at 3 pm. (8 weeks)
1st January
At 10 am
1st January
At 3 pm
1st January
At 7pm
2 deserving winners.
Winners List posted on:
Facebook, Instagram,
Twitter.
Winner Name
posted on:
Facebook,
Instagram, Twitter
Winner Name
posted on:
Facebook,
Instagram, Twitter
Winner Name
posted on:
Facebook,
Instagram, Twitter
5k worth hamper/ each 15k worth hamper 20k worth hamper 30k worth hamper +
1 week trip to
Disneyland, Orlando
for parents and
children.
Announced on :
Announced Where :
(Global Winners)
Prize Worth :
Total Expenses In Giveaways : 1,15,000 Rs. + 1lakh. apx
To be enrolled for the contest, they must follow
FisherPrice on Facebook, Instagram and Twitter

17. FisherPrice
Examples of the post for the contest
:

18. Example of how the consumer would post for the contest :
Patricia Lopez

19. Swati Chauratiya, 45
Mumbai, India
Married
Swati is a primary school
teacher who takes home
tuitions. She is a mother of 2
sons. She is also an aunt to a 3
year old girl, Naina. Heena,
Swatis sister and Swati stay in
the same building and spend a
lot of time together. They love
to go shopping together and
cook together often. As Heena
is working, Swati is a nanny to
Naina. She spends a lot of time
on Instagram when she gives
her students assignments.
LIKES
• Children
• Shopping
• Watching
web series

20. José Manuel Alvarez Rodríguez,35
Morelia, Mexico
Married
José Manuel is a working
father who has a morning
shift at the supermarket. He
falls in the lower middle
class category.
He has a 3 year old son
Sergio. José Manuel is very
creative and loves
photography. He is home a
lot of times and gets to
spent a lot of time with his
baby. His wife is a working
woman and comes home
late. He spends a lot of time
on Facebook and is an active
user.
LIKES
• Mariachi
music
• Photography
• Spending
time with his
son
Si Hui, 26
Osaka, Japan
Married
Si Hui is a new mother of
4 month old, Akko. She is
a banker by profession
and is financially stable. Si
Hui stays with her
husbands parents and
thus is quite culturally
inclined. She is very
intelligent and has a good
following on twitter. She is
funny, quirky and loves to
explore new things. Akko
is her first child and
pampers her a lot.
LIKES
• Sushi
• Reading
• Anime
Movies

21. Post
Gif
Story
POSTING TIME
10am
1pm
4pm
AD
S

23. You know they are your little stars
let the world know who they really are
by participating in the Fisher-Price #mylittlestar
Congratulation to our little stars
Camila,Akemi,Zane,Amelia for winning the weekly
Hamper for participating in Fisher-price #mylittlestar

24. Stand a chance to win Fisher-Price gift hampers or
Be the one to win the grand prize of a trip to
Disneyland for your little star and family by
participating in Fisher-Price #mylittlestar.
Dress your baby up in your cultural outfit and
Write about how you believe your culture plays
a role in you child development
And win prizes by participating
In Fisher-price #mylittlestar

25. By the end of this campaign, we are expecting
hike of the page likes or follows by 20% for each
platform in 2 months.