At the Indian Institute of Digital Education, for the allotted brand- FisherPrice, we had to come up with-
1) Content strategy plan.
2) Make a campaign
3) Buyers Persona
4) Content Calendar
5) Content Bucket
6) Creatives
5 Festive Must-Not-Miss Suit Set Under 1999
Festive season is here. Who doesn’t want to splurge? Yet we all are binded by our budgets, but compromise is not an option. It is festive season and we need to deck up our wardrobe for the fest eve. Not to worry, we have done some exploring and have come up with few excellent festive styles that are on sale and available under Rs. 1999 only.
Find the Most Suitable Fancy Dress OutfitsLokesh Wadhwa
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Today, we are living in a competitive world. Only education is not so important for the people, but cultural activities are also a huge part of our life. For more information visit: http://www.partypitfancydress.co.uk/
On Friday 1st March 2019, P5B pupils led the P4-7 Assembly to tell everyone about their 'End Child Labour' campaign. The pupils have worked with Miss Caideron and Ms French to develop their fantastic ideas for their campaign and they shone brightly with confidence and enthusiasm in their presentations. Great examples of personal research and P5B explained clearly how they are planning on raising awareness with a playground march on Friday 8th March and a leaflet campaign. Inspiring to see these young people take the lead in class, in school and in the community!
P7 Captains also explained how Laura Sharp and her team at Fast Forward worked with each of their classes on an anti-tobacco project earlier this year. Laura produced leaflets using some of the P7 designs which will be issued to all families on Tuesday 5th March with a sign up pledge to smoke free homes and zones. Next week, Laura will collect pledges handed into the School Office. Laura also arranged for Sciennes to receive a Tobacco Free School Charter from Ash Scotland.
P7 Captain Matthew announced that the Oor Wullie sculpture design templates will be given out with homework on Tuesday 5th March. Jacqueline Shaw will introduce the project to P1-3 at their Assembly on Monday 4th March.
For LGBT Scotland month, everyone joined in singing "I Am What I Am" which has a message to everyone to be confident in who they are. P7 Captain Alba reminded everyone to wear red and bring a donation if they wish on Red Nose Day, Friday 15th March,
Social Media Marketing is about both strategy and tactics. My main project in this course was to create a social media campaign for an upcoming launch or event and for a longer-term engagement strategy for a selected company.
5 Festive Must-Not-Miss Suit Set Under 1999
Festive season is here. Who doesn’t want to splurge? Yet we all are binded by our budgets, but compromise is not an option. It is festive season and we need to deck up our wardrobe for the fest eve. Not to worry, we have done some exploring and have come up with few excellent festive styles that are on sale and available under Rs. 1999 only.
Find the Most Suitable Fancy Dress OutfitsLokesh Wadhwa
Â
Today, we are living in a competitive world. Only education is not so important for the people, but cultural activities are also a huge part of our life. For more information visit: http://www.partypitfancydress.co.uk/
On Friday 1st March 2019, P5B pupils led the P4-7 Assembly to tell everyone about their 'End Child Labour' campaign. The pupils have worked with Miss Caideron and Ms French to develop their fantastic ideas for their campaign and they shone brightly with confidence and enthusiasm in their presentations. Great examples of personal research and P5B explained clearly how they are planning on raising awareness with a playground march on Friday 8th March and a leaflet campaign. Inspiring to see these young people take the lead in class, in school and in the community!
P7 Captains also explained how Laura Sharp and her team at Fast Forward worked with each of their classes on an anti-tobacco project earlier this year. Laura produced leaflets using some of the P7 designs which will be issued to all families on Tuesday 5th March with a sign up pledge to smoke free homes and zones. Next week, Laura will collect pledges handed into the School Office. Laura also arranged for Sciennes to receive a Tobacco Free School Charter from Ash Scotland.
P7 Captain Matthew announced that the Oor Wullie sculpture design templates will be given out with homework on Tuesday 5th March. Jacqueline Shaw will introduce the project to P1-3 at their Assembly on Monday 4th March.
For LGBT Scotland month, everyone joined in singing "I Am What I Am" which has a message to everyone to be confident in who they are. P7 Captain Alba reminded everyone to wear red and bring a donation if they wish on Red Nose Day, Friday 15th March,
Social Media Marketing is about both strategy and tactics. My main project in this course was to create a social media campaign for an upcoming launch or event and for a longer-term engagement strategy for a selected company.
Home Is Where Your Heart Is | Kids Serve Too!milfamln
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Representative(s) from the Sesame Street Workshop will address potential child concerns and developmentally appropriate responses to relocation transitions, explore resources that caregivers can use when addressing these concerns, and provide tips in navigating the resources related to this topic on the Sesame Street for Military Families website.
This event is hosted by the Family Transitions concentration area of the Military Families Learning Network.
Interactive Story Telling Workshop : YMCA CLUB Ilaxi Patel
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Conducted Interactive Story Telling Session (by Ilaxi Patel, Author of Guardian of Angels and Editor, Kidsfreesouls) held at YMCA Club (YMCA International Centre) on International Children’s Book Day on Hans Christian Andersen Birthday, 2nd April.
Inspired love for reading and cultivating reading habits making the kids dive into the imagination World.
More on this on Ed Blog:
http://www.kidsfreesouls.com/interactive-story-telling-ymca-international-centre-club-super-fun-children/
School is the centre of a young person’s social world. Students are more media savvy than ever and actively choose the messages they wish to engage with. Boomerang’s network of 2000 schools allows advertisers access to students aged 6-17 via a range of creative media formats including postcards, activity sheets, goodie bags and samples.
You can reach students of all age’s via media in the learning resource centre which is a social environment used for lessons and during break time, meaning your advertising and brand will receive great word of mouth.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Home Is Where Your Heart Is | Kids Serve Too!milfamln
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Representative(s) from the Sesame Street Workshop will address potential child concerns and developmentally appropriate responses to relocation transitions, explore resources that caregivers can use when addressing these concerns, and provide tips in navigating the resources related to this topic on the Sesame Street for Military Families website.
This event is hosted by the Family Transitions concentration area of the Military Families Learning Network.
Interactive Story Telling Workshop : YMCA CLUB Ilaxi Patel
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Conducted Interactive Story Telling Session (by Ilaxi Patel, Author of Guardian of Angels and Editor, Kidsfreesouls) held at YMCA Club (YMCA International Centre) on International Children’s Book Day on Hans Christian Andersen Birthday, 2nd April.
Inspired love for reading and cultivating reading habits making the kids dive into the imagination World.
More on this on Ed Blog:
http://www.kidsfreesouls.com/interactive-story-telling-ymca-international-centre-club-super-fun-children/
School is the centre of a young person’s social world. Students are more media savvy than ever and actively choose the messages they wish to engage with. Boomerang’s network of 2000 schools allows advertisers access to students aged 6-17 via a range of creative media formats including postcards, activity sheets, goodie bags and samples.
You can reach students of all age’s via media in the learning resource centre which is a social environment used for lessons and during break time, meaning your advertising and brand will receive great word of mouth.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
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Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
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Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
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Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
3. Introduction:
Fisher Price Fisher-Price
 Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.
 East aurora, Newyork, U. S
 Tagline : Best Possible start
 Has created approximately 5,000 different toys since the early 1930s
6. Americas which include Brazil,
Canada, Mexico, and United States.
Asia Pacific region has countries like
Australia, China, India, Indonesia,
Japan, Korea, Taiwan, and south
east Asian countries block. Europe,
Eurasia, and Africa block has
countries like Belgium, Bulgaria,
France, Finland, Germany, Greece,
Hungary, Israel, Italy, Portugal,
Poland UK, Saudi Arabia, Turkey,
and South Africa.
Targeted at millennial moms who spend 90%
of their time on digital space. Fisher Price has
recognized the importance of smartphones
which have become the sole source of
information for the millennial moms. So, the
focus of promotional campaigns has shifted
towards digital media platform like YouTube,
Facebook, and Twitter, from TV commercial
which used to result I linear growth of sales
till early 2000s.
Place :
Promotion :
13. • Brand Awareness
•Consumer Engagement
•Make FisherPrice more relatable
Right now, the baby models which are used on the website
and social media platforms of FisherPrice are all white kids.
Because of this, the local audience of many countries can not
connect with the brand.
The objective would be to make the brand noticed more
globally but also to make people can connect with the brand
more.
14. This Campaign would be active on Facebook, Instagram and Twitter.
Results would be achieved through a CONTEST held on the platfoms.
The Campaign would run from : 1st November- 31st December
Posts regarding the campaign from : 1st October-31th October
15. For the FisherPrice Campaign, The children all around the world from the age of 0-5
would be dressed up in their countries typical, traditional outfit. The Parents of the
baby would post their babies photo online
dressed in their respective traditional outfit and
would be writing a few lines about how they believe that culture plays an important
role in their child personal development.
The Soul Purpose behind this campaign is that right now FisherPrice is not conducting any
campaigns which capture the attention of a large audience.
By conducting this campaign
1) a large number of followers will become active on the page as the activity is fun and
easy.
2) there would be entries from babies from different countries and the brand name
would automatically be popular in the first and well and 2nd circles online.
3) The locals of a country could the associate the brand which is for their local children.
4) The caption write up would help FisherPrice write blog which are country specific and
also know the overall psychology of parents.
16. Weekly best Dressed Child 3rd Place 2nd Place 1st Place
Every Wednesday of the
month at 3 pm. (8 weeks)
1st January
At 10 am
1st January
At 3 pm
1st January
At 7pm
2 deserving winners.
Winners List posted on:
Facebook, Instagram,
Twitter.
Winner Name
posted on:
Facebook,
Instagram, Twitter
Winner Name
posted on:
Facebook,
Instagram, Twitter
Winner Name
posted on:
Facebook,
Instagram, Twitter
5k worth hamper/ each 15k worth hamper 20k worth hamper 30k worth hamper +
1 week trip to
Disneyland, Orlando
for parents and
children.
Announced on :
Announced Where :
(Global Winners)
Prize Worth :
Total Expenses In Giveaways : 1,15,000 Rs. + 1lakh. apx
To be enrolled for the contest, they must follow
FisherPrice on Facebook, Instagram and Twitter
18. Example of how the consumer would post for the contest :
Patricia Lopez
19. Swati Chauratiya, 45
Mumbai, India
Married
Swati is a primary school
teacher who takes home
tuitions. She is a mother of 2
sons. She is also an aunt to a 3
year old girl, Naina. Heena,
Swatis sister and Swati stay in
the same building and spend a
lot of time together. They love
to go shopping together and
cook together often. As Heena
is working, Swati is a nanny to
Naina. She spends a lot of time
on Instagram when she gives
her students assignments.
LIKES
• Children
• Shopping
• Watching
web series
23. You know they are your little stars
let the world know who they really are
by participating in the Fisher-Price #mylittlestar
Congratulation to our little stars
Camila,Akemi,Zane,Amelia for winning the weekly
Hamper for participating in Fisher-price #mylittlestar
24. Stand a chance to win Fisher-Price gift hampers or
Be the one to win the grand prize of a trip to
Disneyland for your little star and family by
participating in Fisher-Price #mylittlestar.
Dress your baby up in your cultural outfit and
Write about how you believe your culture plays
a role in you child development
And win prizes by participating
In Fisher-price #mylittlestar
25. By the end of this campaign, we are expecting
hike of the page likes or follows by 20% for each
platform in 2 months.