SlideShare a Scribd company logo
By	
  @jameskennedy	
  
By	
  @jameskennedy	
  
Your First 1,000 Customers
YOUR	
  FIRST	
  1,000	
  CUSTOMERS	
  
The next 40 minutes
Part 1: What is Piehole?
Part 2: Our Process for getting customers
Part 3: Your Action Plan
Part 1:
What is Piehole?
Part	
  1:	
  What	
  is	
  Piehole?	
  
Who is this guy?
his company name seems weird
Part	
  1:	
  What	
  is	
  Piehole?	
  
Part	
  1:	
  What	
  is	
  Piehole?	
  
By	
  @jameskennedy	
  
Part	
  1:	
  What	
  is	
  Piehole?	
  
Fun along the way …
Google: piehole dragons den
Part 2:
Our Process
Part	
  2	
  :	
  Our	
  Process	
  
Standard Advice
Get 1,000 customers then …
Part	
  2:	
  	
  Our	
  Process	
  
Actionable Advice
Get sh*t done
# of leads
% conversion
Avg $ Sale
# of transactions
Margin
Part	
  2	
  :	
  Our	
  Process	
  
Actionable Advice
Get sh*t done
# of leads
% conversion
Avg $ Sale
# of transactions
Margin
Part	
  2	
  :	
  Our	
  Process	
  
1,000 Customers =
A’000 leads x B%
Part	
  2:	
  	
  Our	
  Process	
  
The Fun Part
aka: the hard part
Lead	
  Gen	
  Ideas	
   Conversion	
  Ideas	
  
Part	
  2:	
  	
  Our	
  Process	
  
Part	
  2:	
  	
  Our	
  Process	
  
Conversion Tactics
Picking your weapon
•  Email responder
•  Phone Consults
•  1 to 1 appointments
•  Training funnel
•  Payment plans
•  More payment options
•  Credibility
Part	
  2:	
  	
  Our	
  Process	
  
0 – 100 Customers
What we did
Lead	
  Gen	
  Ideas	
   Conversion	
  Ideas	
  
Part	
  2:	
  	
  Our	
  Process	
  
0 – 100 Customers
What we did
Lead	
  Gen	
  Ideas	
   Conversion	
  Ideas	
  
Part	
  2:	
  	
  Our	
  Process	
  
0 – 100 Customers
What we did
Lead	
  Gen	
  Ideas	
   Conversion	
  Ideas	
  
OTHER PEOPLE’S
NETWORKS
Part	
  2:	
  	
  Our	
  Process	
  
100 – 250 Customers
What we did
Lead	
  Gen	
  Ideas	
   Conversion	
  Ideas	
  
Part	
  2:	
  	
  Our	
  Process	
  
100 – 250 Customers
What we did
Lead	
  Gen	
  Ideas	
   Conversion	
  Ideas	
  
	
  
	
  
	
  
“	
  
	
  
Part	
  2:	
  	
  Our	
  Process	
  
100 – 250 Customers
What we did
Lead	
  Gen	
  Ideas	
   Conversion	
  Ideas	
  
Part	
  2:	
  	
  Our	
  Process	
  
250 – 500 Customers
What we did
Lead	
  Gen	
  Ideas	
   Conversion	
  Ideas	
  
Part	
  2:	
  	
  Our	
  Process	
  
250 – 500 Customers
What we did
Lead	
  Gen	
  Ideas	
   Conversion	
  Ideas	
  
$3 CPA
Part	
  2:	
  	
  Our	
  Process	
  
250 – 500 Customers
What we did
Lead	
  Gen	
  Ideas	
   Conversion	
  Ideas	
  
Part	
  2:	
  	
  Our	
  Process	
  
250 – 500 Customers
What we did
Lead	
  Gen	
  Ideas	
   Conversion	
  Ideas	
  
Part	
  2:	
  	
  Our	
  Process	
  
500 – 1000 Customers
What we did
Lead	
  Gen	
  Ideas	
   Conversion	
  Ideas	
  
Part	
  2:	
  	
  Our	
  Process	
  
500 – 1000 Customers
What we did
Lead	
  Gen	
  Ideas	
   Conversion	
  Ideas	
  
Part	
  2:	
  	
  Our	
  Process	
  
500 – 1000 Customers
What we did
Lead	
  Gen	
  Ideas	
   Conversion	
  Ideas	
  
Part 3:
Your Action Plan
Part	
  3:	
  	
  Your	
  AcJon	
  Plan	
  
#measure
Know if you are getting there
Part	
  3:	
  Your	
  AcJon	
  Plan	
  
Do not (not) #measure
Know if you are getting there
Part	
  3:	
  Your	
  AcJon	
  Plan	
  
Now it’s your turn
Get your pens out
Lead	
  Gen	
  Ideas	
   Conversion	
  Ideas	
  
By	
  @jameskennedy	
  
Should I dance?
By	
  @jameskennedy	
  
Thanks

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First 1000 customers master - stanford ignite

  • 2. By  @jameskennedy   Your First 1,000 Customers
  • 3. YOUR  FIRST  1,000  CUSTOMERS   The next 40 minutes Part 1: What is Piehole? Part 2: Our Process for getting customers Part 3: Your Action Plan
  • 4. Part 1: What is Piehole?
  • 5. Part  1:  What  is  Piehole?   Who is this guy? his company name seems weird
  • 6. Part  1:  What  is  Piehole?  
  • 7. Part  1:  What  is  Piehole?  
  • 9. Part  1:  What  is  Piehole?   Fun along the way … Google: piehole dragons den
  • 11. Part  2  :  Our  Process   Standard Advice Get 1,000 customers then …
  • 12. Part  2:    Our  Process   Actionable Advice Get sh*t done # of leads % conversion Avg $ Sale # of transactions Margin
  • 13. Part  2  :  Our  Process   Actionable Advice Get sh*t done # of leads % conversion Avg $ Sale # of transactions Margin
  • 14. Part  2  :  Our  Process   1,000 Customers = A’000 leads x B%
  • 15. Part  2:    Our  Process   The Fun Part aka: the hard part Lead  Gen  Ideas   Conversion  Ideas  
  • 16. Part  2:    Our  Process  
  • 17. Part  2:    Our  Process   Conversion Tactics Picking your weapon •  Email responder •  Phone Consults •  1 to 1 appointments •  Training funnel •  Payment plans •  More payment options •  Credibility
  • 18. Part  2:    Our  Process   0 – 100 Customers What we did Lead  Gen  Ideas   Conversion  Ideas  
  • 19. Part  2:    Our  Process   0 – 100 Customers What we did Lead  Gen  Ideas   Conversion  Ideas  
  • 20. Part  2:    Our  Process   0 – 100 Customers What we did Lead  Gen  Ideas   Conversion  Ideas   OTHER PEOPLE’S NETWORKS
  • 21. Part  2:    Our  Process   100 – 250 Customers What we did Lead  Gen  Ideas   Conversion  Ideas  
  • 22. Part  2:    Our  Process   100 – 250 Customers What we did Lead  Gen  Ideas   Conversion  Ideas         “    
  • 23. Part  2:    Our  Process   100 – 250 Customers What we did Lead  Gen  Ideas   Conversion  Ideas  
  • 24. Part  2:    Our  Process   250 – 500 Customers What we did Lead  Gen  Ideas   Conversion  Ideas  
  • 25. Part  2:    Our  Process   250 – 500 Customers What we did Lead  Gen  Ideas   Conversion  Ideas   $3 CPA
  • 26. Part  2:    Our  Process   250 – 500 Customers What we did Lead  Gen  Ideas   Conversion  Ideas  
  • 27. Part  2:    Our  Process   250 – 500 Customers What we did Lead  Gen  Ideas   Conversion  Ideas  
  • 28. Part  2:    Our  Process   500 – 1000 Customers What we did Lead  Gen  Ideas   Conversion  Ideas  
  • 29. Part  2:    Our  Process   500 – 1000 Customers What we did Lead  Gen  Ideas   Conversion  Ideas  
  • 30. Part  2:    Our  Process   500 – 1000 Customers What we did Lead  Gen  Ideas   Conversion  Ideas  
  • 32. Part  3:    Your  AcJon  Plan   #measure Know if you are getting there
  • 33. Part  3:  Your  AcJon  Plan   Do not (not) #measure Know if you are getting there
  • 34. Part  3:  Your  AcJon  Plan   Now it’s your turn Get your pens out Lead  Gen  Ideas   Conversion  Ideas