The document discusses blogging and firm blogging. It defines a firm blog as a blog published by or with support from an organization to achieve strategic goals. It provides tips for companies to start a firm blog, including reading other blogs, setting clear goals and guidelines, being personal, inviting dialogue, and focusing on content over technology. The document advocates that firm blogging can help with brand building, damage control, marketing, and product development.

1. Firmablogging Thor Fredrik Eie Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS,

2. Thor

3. Om blogging og firmablogging NetLife Research AS,

4. Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS, Jeg er et ekorn! Jeg har finni et høl, der jeg putter inn det jeg har skrivi om data og FRAMTIDA, SKOLE, POLITIKK, ØKONOMI, KUNST og ALT MULIG! Datarevolusjonen handler nemlig IKKE mest om KASSER&KABEL, men om MENNESKER. ” Tron Øgrim, februar 1996 www.steinen.net

5. Blogging? NetLife Research AS,

6. NetLife Research AS,

8. NetLife Research AS,

9. Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS, Hvorfor?

13. Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS,

14. Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS,

16. Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS,

18. Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS,

19. Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS,

20. Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS,

21. NetLife Research AS,

22. Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS,

23. Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS,

24. Interne blogger i IBM Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS, http://www.slideshare.net/andypiper/social-media-at-ibm

25. Interne blogger i BBC Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS, "The benefits are that we all get access to the accumulated experience and knowledge of 25,000 staff. Work related questions get sorted in minutes on the bulletin board and people are able to identify the right people to call on for help from the blogs and skills database. Getting 6000 or so questions answered in a month, even if they were minor ones, which many are not, adds up to a significant saving." ” Euan Semple, om BBC internblogging

26. Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS,

27. Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS, Av de 30 største norske bedriftene har ingen offentlige blogger

28. 10 skritt mot firmablogg NetLife Research AS,

29. 1. Les andre (firma)blogger NetLife Research AS, Kor mange her leser blogg jevnleg? Kor mange oppsøker bloggane på nettet? Kor mange bruker ein RSS-lesar? Kor mange veit kva RSS er? Påstand: Det er umulig å følge med uten RSS!

30. NetLife Research AS,

31. NetLife Research AS,

32. NetLife Research AS,

33. NetLife Research AS,

35. 3. Lag enkle, men klare retningslinjer NetLife Research AS,

38. 6. Følg opp dialogen NetLife Research AS,

39. 7. Keep it simple NetLife Research AS,

40. 8. Tenk søkemotorvennlig NetLife Research AS, Blogginnlegg Veier inn Forside Google Lenker RSS-feeds Kjerne

41. 9. Legg inn Calls2Action i bloggmalen (veier videre) NetLife Research AS, Blogginnlegg Veier inn Forside Google Lenker RSS-feeds Kjerne Veier videre Abonnere på RSS Abonnere på nyhetsbrev Legge igjen kommentar Dine forretningsmål?

42. 9. Legg inn Calls2Action i bloggmalen (vegar vidare) NetLife Research AS,

43. 10. Teknologien er det minst viktige! NetLife Research AS, blogger.com typepad.com movabletype.org bloggsoft.no feedburner.com wordpress.org Våre valg

45. Copyright NetLife Research - www.netliferesearch.com - kontakt@netliferesearch.comNetLife Research AS,

46. www.iallenkelhet.no Spørsmål? [email_address] Mobil: 906 74 582 NetLife Research AS,

48. 18. og 19. september Thon Arena, Lillestrøm www.webdagene.no