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Grassroots 2015
Amanda Landry – Glastonbury CT
Goals & Objectives
• Exceed numbers from previous year – August 8th
2014
• Create a fun and successful event for both the
BOSS and employees
Pre-Grassroots
• Establish sales/promotions for August 8th
• Create flyer for customers
• Spread the word
• Contact local suppliers for support
• API
• NAPA
• CARQUEST
Grassroots
• Raffle
• Baskets – Firestone, NAPA, CARQUEST
• 1 ticket per Boys & Girls Club booklet
• 1 ticket if customer spends over $100
Grassroots
• Cookout
• Set up tent/grill
• Food from API
• Cupcakes/brownies
• Eggrolls
Grassroots Results – Tire Units
74% increase
in tires sales
– 20 more
tires
Grassroots Results – Service Sales
50% increase
in sales -
$1,652.82
Grassroots Results – Total Sales
40% increase
in sales -
$2,880.63
Grassroots Results – CFNA Sales
798% increase
in sales -
$4,045
For the month of
August 2014 there
were 9 CFNA cards
opened. As of August
10, 2015 we had
already matched the
previous years card
sales.
Grassroots Results – Customers
27% increase
in customers –
13 more
customers
Comments/Concerns
• Other promotion/event flyer
• Completed tickets – not cashed out on August 8th

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Firestone Grassroots