The document outlines the goals, preparations, activities, and results of an event called "Grassroots 2015" held by Amanda Landry in Glastonbury, CT to promote sales and increase customer traffic. The event exceeded the previous year's numbers with a 40% increase in total sales, a 74% increase in tire unit sales, and a 27% increase in total customers. Various raffles, food, and promotions were used to spread awareness and engage customers.