Great Bay Distributors needs to expand its craft brewers department to continue growing profits. The craft beer industry is booming while Great Bay has limited expansion options. Hiring more salespeople and promoting existing staff into the craft brewers department will allow Great Bay to obtain more distribution contracts from craft breweries. This will provide current customers more beer options and prevent competition from other distributors. However, there are risks like products not selling or increased workload. The proposal is for Great Bay to expand its craft brewers department through internal promotions and external hiring.

1. Increasing the Size and Scope of
the Craft Brewers Department at
Great Bay Distributors
Prepared by Zachary N. Carey
Service Support

2. OVERVIEW
• The craft beer industry is growing rapidly around the
country.
• Breweries are increasing their sales every year.
• The craft breweries need someone to provide
distribution

3. OVERVIEW

4. INTRODUCTION
• Great Bay Distributors of St. Petersburg, Florida must find ways to
continue to grow and achieve an increasing rate of profitability
• The company may have expanded regionally as far as possible
• A new plan must be taken into consideration

5. OPPORTUNITY

6. CURRENT SITUATION
• Great Bay Distributors needs to find a way to continue its’ rapid
growth
• Craft Breweries are growing in large numbers every year
• Expand the craft brewers department to aggressively obtain contracts
for distribution for all craft breweries

7. KEY SUCCESS FACTORS
• More products and more contracts improve beer sales
• Distribution of the craft beer will encourage new breweries to work
with Great Bay
• Profits will rise

8. ALTERNATIVES
• Buy out other beer distributors
• Costly
• Not likely due to recent land and warehouse purchase

9. STRATEGIC OPTION
• Hire more employees to expand the craft brewers department
• Increase the number of salesmen in the department to seek out new
contracts
• Promote within the company to fill the new positions, hire entry level
workers to fill old positions

10. BENEFITS AND RISKS

11. BENEFITS
• New potential contracts are possible every year
• New contracts will limit the competition
• New beer options will keep the current accounts satisfied

12. RISKS
• Loss of profit if the beer doesn’t sell
• Great Bay must hire new employees
• More products could lead a larger unobtainable workload

13. CALL TO ACTION

14. CALL TO ACTION
• Expand the craft brewers department of Great Bay Distributors to
gain more crafter brewers contracts
• Promote the employees within the company to the new positions
within the craft brewers department
• Hire entry-level employees to replace the promoted employees.
• Provide the current accounts with a low price on the newly acquired
beer so that they can keep their prices low to get customers to try the
product.

15. REFERENCES
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• from http://www.greatbaybud.com/sample-page/
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• Erickson, Chris. (2015). Great Bay Distributors Tops the List of Tampa Bay
• Women-Owned Businesses. February 19, 2017, from http://www.bizjournals.com/tampabay/subscriber-only/2015/09/04/women-owned-
businesses.html
• Meola, A. (2016, April 27). T-mobile refuses to go away in the wireless carrier war.
• Retrieved February 20, 2017, from Business Insider, http://www.businessinsider.com/t-mobile-continues-growth-against-verizon-sprint-att-2016-4
• Snider, E. (2014, May 15). Great Bay Distributors moving headquarters to Gateway.
• Retrieved February 20, 2017, from Tampa Bay Business Journal, http://www.bizjournals.com/tampabay/news/2014/05/15/great-bay-distributors-
moving-headquarters-to.html
• Watson, B. (2009, August 29). Craft beer sales by state. Retrieved February 20, 2017,
• from https://www.brewersassociation.org/statistics/by-state/
• What is business expansion? Definition and meaning (2017). In . BusinessDictionary.
• com. Retrieved from http://www.businessdictionary.com/definition/business-expansion.html