Fireside Chat: Reinventing Pier 1

Pier 1 closed its 1000+ stores this year, but it didn’t close the brand. Making the radical pivot to an online only entity required reinventing its advertising spend and especially its digital data and distribution strategy. How do you build a new audience for a redefined brand and not just hand your budget over to the big platforms? Pier 1’s CMO explains how the brand is seeing this as an opportunity to build a digital-first strategy from the bottom up.Read less