Finnegans
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Founded in 2000, Finnegans donates 100% of its profits to charity. While the brand has high awareness, few know of its charitable mission. To increase preference and trial, the brand redefined drinking Finnegans as an act of volunteerism. A rebranding campaign in 2011-2012 featuring a new logo, packaging, and IMC approach increased sales 46% and raised over $100,000 for charities. Our task is to help Finnegans exceed its $120,000 fundraising goal for food shelves in 2013 by identifying new segments unaware of the brand and creating a social media campaign for an April food drive event.
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The Top 10 Things You Need To Know About The OIG's Revised Self-Disclosure Pr...
The document summarizes the key changes made in the Office of Inspector General's (OIG) revised Self-Disclosure Protocol (SDP). Some notable changes include specifying a minimum 1.5x damages multiplier, requiring acknowledgement of potential Anti-Kickback Statute or Stark Law violations, completing internal investigations within 90 days, and providing more details in disclosures involving excluded persons. The revised SDP clarifies existing practices and announces new policies to guide health care providers considering voluntary disclosures through the SDP process.
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The document provides information about volunteering at the Connecticut Regional Virtual Volunteer Meeting for FIRST, a program that inspires youth to pursue careers in science, technology, engineering, and math. It discusses FIRST programs, the schedule and location for the regional competition, volunteer responsibilities and safety procedures, and key contact information.
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2) Strategic expansion establishes hubs in major cities before expanding to surrounding areas, allowing them to quickly achieve market dominance.
3) While threats from competitors exist, Starbucks differentiates itself through its brand image and emphasis on consistency in customer experience across all stores.
CADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptx
Cadbury is a global leading confectionery company that was founded in 1824 in Birmingham, England. It became a subsidiary of Mondelez International in 2010. Cadbury has production operations in over 60 countries and sells products in over 200 countries. Cadbury India holds over 70% market share in India, making it the most popular Cadbury brand worldwide. Cadbury's headquarters is located in London, England.
CADBURYyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy.pptx
Cadbury is a global leading confectionery company that was founded in 1824 in Birmingham, England. It became a subsidiary of Mondelez International in 2010. Cadbury has production operations in over 60 countries and sells products in over 200 countries. Cadbury India holds over 70% market share in India, making it the most popular Cadbury brand worldwide. Cadbury's headquarters is located in London, England.
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Feel Good Drinks is a drinks company that uses natural ingredients and no added sugar. They want to increase brand awareness and make people feel good. Their campaign will involve drink sampling stalls in shopping centers across the UK. Customers can take a selfie while drinking a Feel Good product and posting it with #FeelGoodOnTheGo for a chance to win a feel good experience prize. Evaluating effectiveness will include comparing sales before and after, and checking if website traffic increases.
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Feel Good Drinks is a drinks company that uses natural ingredients and no added sugar. They want to increase brand awareness and make people feel good. Their campaign will involve drink sampling stalls in shopping centers across the UK in February. Customers can take a selfie while enjoying a drink and upload it with #FeelGoodOnTheGo to enter a prize draw for feel good experiences. Evaluating sales before and after will measure the campaign's effectiveness.
med2020, feel good drinks
Feel Good Drinks is a drinks company that uses natural ingredients and no added sugar. They want to increase brand awareness and make people feel good. Their campaign will involve drink sampling stalls in shopping centers across the UK. People can take a selfie while drinking a Feel Good drink and posting it with #FeelGoodOnTheGo for a chance to win a feel good experience prize. Evaluating sales before and after will measure the campaign's effectiveness.
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1. Coca-Cola entered India in 1956 but left in 1977 due to regulations requiring foreign companies to invest 40% equity locally, which Coke disagreed with. Coke re-entered India in 1993 after economic liberalization.
2. Coca-Cola segments markets based on geography, demographics like age and income, and psychographics. Products target various age groups, including Oasis for young adults and Coke Zero for teens.
3. Coca-Cola develops and manages products through new product lines, additions to existing lines, and improvements. Examples include Sprite Tea in China and plant bottle packaging for Dasani and Odwalla.
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Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
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Ben and Jerry's was founded in 1978 by Ben Cohen and Jerry Greenfield who took a $5 ice cream making course. They opened their first shop in Vermont and expanded across the US. By 1987, their sales reached $32 million. They were known for innovative ice cream flavors and a social mission. In 2000, they sold the company to Unilever but retained an independent board to protect the brand. Ben and Jerry's is committed to fair trade, supporting local communities, and operating sustainably. Their success is attributed to their strong mission statement, calculated risks, and effective branding.
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The document provides information about the history and operations of Cadbury and Nestle. It discusses that Cadbury was started by John Cadbury in 1861 and established the largest chocolate factory in the UK. By 1950, Cadbury opened its first overseas factory in Tasmania. Today Cadbury has over 70,000 employees worldwide. In India, Cadbury enjoys over 70% market share. Nestle was founded in Switzerland and operates in over 80 countries with over 200,000 employees. It has a wide portfolio of brands across dairy, beverages, chocolate and more. Both companies have extensive manufacturing and distribution networks across India.
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Finnegans
- 1. Agency Spotlight (case study):
- 2. FINNEGANS BRAND HISTORY • Founded in 2000 by Jacquie Berglund who believed everyone and anyone can make a difference in their community. • FINNEGANNS Irish Amber was the first beer in the world to donate 100% of its profits back to the community.
- 3. FINNEGANS BRAND POSITIONING • Focused on Irish Identity using humor + irony:
- 4. Situational Analysis • FINNEGANS has high brand awareness but very few are aware of charitable mission.
- 5. (Solution) Objective • Increase preference and trial of FINNEGANS by leveraging what makes it distinct.
- 6. Strategy • Re-define drinking FINNEGANS as an act of volunteerism unto itself.
- 7. New Logo + Tag Line
- 8. New Packaging • Clean look that stands out from other brands. • Clear product positioning (mission statement).
- 9. IMC Example of Touchpoints • Each bottle has IMC theme and communicates drinking is a charitable act.
- 10. IMC Campaign
- 12. New Product Launch St. Patty’s Day 2012
- 13. Irish Twins
- 14. • Saint Ashlee Fits Catholic narrative and draws humor + irony:
- 15. • Saint Ashlee IMC Campaign
- 16. Campaign Success • Sales increased by 46% (2011). • Raised more than $100,00 for local charities (2012). • Martin Williams wins Effie Award for their rebranding campaign (2011).
- 17. OUR TASK (UST Marketing Team) • Help FINNEGANS exceed their goal of raising $120,000 for food shelves in 2013! • Identify new segments that fit the FINNEGANS’ psychographic & rhetorical vision but are not aware of the brand through primary research. • Create a 2 week call-to-action social media campaign for a FINNEGANS food drive event in April 2013. • Report to UST and FINNEGANS.