Apresentação mvp
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This document discusses the business plan and revenue model for Buongiorno, an Italian restaurant. It outlines four potential revenue streams: 1) Take-away service, 2) Pre-paid cards, 3) Referrals from gyms and hotels, and 4) Advertising in Time Out magazine. For each stream, it proposes validating customer interest through surveys or meetings with partners to determine feasibility of incorporating that stream. The overall goal is to test different aspects of the business model to refine the startup's revenue model canvas.
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Apresentação final
This document presents a business plan for Buongiorno Cais, a breakfast-only restaurant concept. The team developing the concept includes students from Católica-Lisbon School of Business and Economics. The plan outlines the concept, target customer segments of families, foodies, tourists and youngsters. It discusses the marketing and financial plan, including projected sales, costs, cash flows and break even points for the first three years of operation under positive, baseline and negative scenarios. The document concludes with an alternative sales scenarios analysis and a thank you.
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This document outlines the communication and sales channels for a startup restaurant called Buongiorno Cais. It details several free channels like social media and word-of-mouth advertising as well as paid channels like Google AdWords. Specific targets are outlined for each channel, such as gaining 50 Facebook likes in the first month and getting 5 clicks per day from AdWords. Partnerships with local gyms, hotels, and tourist sites are also discussed to promote Buongiorno Cais. The document concludes with some initial customer segmentation and metrics like a 35% conversion rate from visitors to customers.
Value Chain and Processes
This document discusses a business plan for Eurofitness Health Club. It outlines potential key partners for the business such as hotels, local gyms, tourism associations, and angel investors. The document provides example conversations and goals for securing partnerships with these groups, with the aim of having 50% of each partner type agree to support the project. It also contains templates for business model canvases and organizational charts that are relevant to developing the business plan.
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The document presents 10 ideas generated from a brainstorming session in December 2013. It provides details on each idea, such as a museum app, chair cane for elders, and manicures in the office. It then scores three of the ideas - for a cardboard beer carrier, transporting goods, and office space for rent - based on criteria like market size, scalability, disruption potential, and ease of implementation. The winning idea, described in 3 sentences, is to offer flexible office space and meeting rooms that can be rented hourly to address the high costs of traditional office space for certain businesses and organizations.
Inquérito
This survey is collecting feedback about a proposed restaurant concept that would serve breakfast foods all day long. It asks respondents about their gender, age, interest in a breakfast-focused restaurant, preference for a 24-hour restaurant location, how much they are willing to pay, how often they eat out, and their reasons for visiting this restaurant. The survey aims to determine customer interest and preferences to help decide if opening this unique breakfast restaurant is viable.
Apresentação hipóteses
This document outlines hypotheses for Buongiorno Cais, a proposed 24-hour breakfast restaurant in Cais do Sodré, Lisbon. It describes 10 hypotheses that will be tested through customer interviews to validate key aspects of the business model, including: determining customer interest in a 24-hour breakfast concept; identifying preferred locations, menu items, and pricing; and assessing willingness to use payment passes or daily specials. Testing will involve interviewing 40 people for each hypothesis and analyzing their responses to establish validity.
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Apresentação final
This document presents a business plan for Buongiorno Cais, a breakfast-only restaurant concept. The team developing the concept includes students from Católica-Lisbon School of Business and Economics. The plan outlines the concept, target customer segments of families, foodies, tourists and youngsters. It discusses the marketing and financial plan, including projected sales, costs, cash flows and break even points for the first three years of operation under positive, baseline and negative scenarios. The document concludes with an alternative sales scenarios analysis and a thank you.
Channels and Relationships
This document outlines the communication and sales channels for a startup restaurant called Buongiorno Cais. It details several free channels like social media and word-of-mouth advertising as well as paid channels like Google AdWords. Specific targets are outlined for each channel, such as gaining 50 Facebook likes in the first month and getting 5 clicks per day from AdWords. Partnerships with local gyms, hotels, and tourist sites are also discussed to promote Buongiorno Cais. The document concludes with some initial customer segmentation and metrics like a 35% conversion rate from visitors to customers.
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This document discusses a business plan for Eurofitness Health Club. It outlines potential key partners for the business such as hotels, local gyms, tourism associations, and angel investors. The document provides example conversations and goals for securing partnerships with these groups, with the aim of having 50% of each partner type agree to support the project. It also contains templates for business model canvases and organizational charts that are relevant to developing the business plan.
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The document presents 10 ideas generated from a brainstorming session in December 2013. It provides details on each idea, such as a museum app, chair cane for elders, and manicures in the office. It then scores three of the ideas - for a cardboard beer carrier, transporting goods, and office space for rent - based on criteria like market size, scalability, disruption potential, and ease of implementation. The winning idea, described in 3 sentences, is to offer flexible office space and meeting rooms that can be rented hourly to address the high costs of traditional office space for certain businesses and organizations.
Inquérito
This survey is collecting feedback about a proposed restaurant concept that would serve breakfast foods all day long. It asks respondents about their gender, age, interest in a breakfast-focused restaurant, preference for a 24-hour restaurant location, how much they are willing to pay, how often they eat out, and their reasons for visiting this restaurant. The survey aims to determine customer interest and preferences to help decide if opening this unique breakfast restaurant is viable.
Apresentação hipóteses
This document outlines hypotheses for Buongiorno Cais, a proposed 24-hour breakfast restaurant in Cais do Sodré, Lisbon. It describes 10 hypotheses that will be tested through customer interviews to validate key aspects of the business model, including: determining customer interest in a 24-hour breakfast concept; identifying preferred locations, menu items, and pricing; and assessing willingness to use payment passes or daily specials. Testing will involve interviewing 40 people for each hypothesis and analyzing their responses to establish validity.
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This document summarizes an interview conducted as market research for a proposed 24-hour restaurant called Buongiorno Cais in Portugal. The interview is divided into three parts: an introduction and presentation about the restaurant concept, questions to assess if the interviewee fits the target demographic and habits, and hypothetical scenarios to understand preferences. Key details gathered include demographic information, dining out frequency and preferences, as well as rankings of potential restaurant locations and usefulness of a 24-hour dining option. The interviewee is also given the opportunity to provide additional feedback or stay informed on the project's development.
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This document outlines lessons learned from a business plan project for Boungiorno Cais, an Italian breakfast and brunch restaurant. Key lessons include: obtaining initial external funding, developing strong supplier relationships, validating the customer concept, catering to demand for new food experiences, attracting a young nighttime customer base, relying on word-of-mouth advertising, adapting the business model, offering breakfast foods at dinner time, competing at different times of day, and expanding revenue sources like home delivery.
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2) Host challenges area where structured projects are developed to solve issues, with financial rewards available.
3) Support startup projects selected each year through providing tools and presenting them to investors.
The document then outlines INNvolve's potential revenue sources, including subscription fees, brokerage fees, and individual fees. It describes plans to test these revenue hypotheses through interviews and A/B testing to help validate the business model.
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James Stuart is the CFO who is solely focused on his work and achieving the company's strategic and financial objectives. He arrives early and stays late at the office each day. His goals are to get recognition and become the CEO.
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This document provides information about an entrepreneurship and business plan project for a cafe called Buongiorno Cais. It lists key aspects of the cafe's target customers including young people, tourists, families and foodies. It also outlines some of the cafe's offerings such as being open 24 hours and providing an international selection of food. Finally, it lists various expenses involved in running the cafe like meals, fees, rents, salaries, suppliers, marketing, and banking.
Hypothesis Testing
This document outlines hypotheses for Buongiorno Cais, a proposed 24-hour breakfast restaurant in Cais do Sodré, Lisbon. It describes 10 hypotheses that will be tested through customer interviews to validate key aspects of the business model, including:
1) Determining customer interest in a 24-hour breakfast restaurant through interviews.
2) Assessing customer preferences for breakfast foods over other meals through menu choices.
3) Validating the proposed Cais do Sodré location through ranked location preferences.
The document provides a framework for testing the hypotheses through planned customer interviews.
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The document summarizes research conducted for a business plan project. It includes a value curve chart showing customer ratings of different food businesses and an interview breakdown. Fifteen interviews were conducted with customers of varying ages and gender. Key findings from the interviews showed that customers wanted Wi-Fi, online menus, healthy food options, allergen information, and preferred riverside locations.
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Buongiorno Cais is a proposed new restaurant concept that would offer breakfast 24/7 with a variety of international breakfast options, providing a unique dining experience different from what customers have experienced previously. The restaurant would serve several types of international breakfast foods throughout the day and night to offer customers a new experience focused only on breakfast options.
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This document contains information about an entrepreneurship and business plan project for Boungiorno Cais. It includes a ranking of hypotheses for the business model based on impact and probability of invalidity. There are also SWOT analyses for three concepts: Boungiorno Cais, an Italian Restaurant in Lisbon, and a Traditional Bakery. Market size calculations are provided for Boungiorno Cais targeting tourists and residents in Lisbon.
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This document contains profiles for four different customer segments: Young People, Tourists, Families, and Foodies.
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Cost Structure
This document discusses an entrepreneurship and business plan class taught in spring 2013/2014 by professors João Trigo da Roza and António Lucena de Faria. It contains a model canvas version 3, information about the class' Facebook page, and the financial business model.
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The document summarizes interviews conducted with 33 people regarding their opinions on a proposed new restaurant concept. Key aspects of the concept mentioned are that it would serve breakfast all day, be open 24 hours, and focus on healthy food options. Many interviewees expressed interest in the 24/7 availability and healthy options. Some also valued amenities like Wi-Fi, parking, and TVs. Location preferences included Cais do Sodré and Saldanha.
Interview
This document summarizes an interview conducted as market research for a proposed 24-hour restaurant called Buongiorno Cais in Portugal. The interview is divided into three parts: an introduction and presentation about the restaurant concept, questions to assess if the interviewee fits the target demographic and habits, and hypothetical scenarios to understand preferences. Key details gathered include demographic information, dining out frequency and preferences, as well as rankings of potential restaurant locations and usefulness of a 24-hour dining option. The interviewee is also given the opportunity to provide additional feedback or stay informed on the project's development.
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The document describes an online platform called INNvolve that aims to foster innovation through brainstorming, challenges, and startup support. It provides:
1) A brainstorming area for general ideas and comments on innovative projects.
2) A challenges area where companies can post specific issues to be solved, with financial rewards going to solutions.
3) A startup tank program that supports 30 startup projects per year, presenting them to investors.
The document also includes information on INNvolve's value chain, processes, organizational chart, and key partners.
5th May Presentation
INNvolve is an online platform that aims to:
1) Provide a brainstorming area for users to comment and exchange ideas.
2) Host challenges area where structured projects are developed to solve issues, with financial rewards available.
3) Support startup projects selected each year through providing tools and presenting them to investors.
The document then outlines INNvolve's potential revenue sources, including subscription fees, brokerage fees, and individual fees. It describes plans to test these revenue hypotheses through interviews and A/B testing to help validate the business model.
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INNvolve is an online platform that allows users to exchange knowledge and develop innovative ideas and projects. It has three main areas - a brainstorming area to comment and provide general ideas; a challenges area where users can develop structured projects to solve issues and receive financial rewards; and a startup tank area to support the development of startup projects and present selected projects to investors annually. The platform is promoting its new blog and testing different landing pages to attract users. It uses both free channels like social media, its blog, and partnerships with universities, as well as paid channels like flyers, banners, search engine marketing, and salespeople.
Presentation 24 March
George Jung is the CEO of a large company. He strives to improve productivity while recognizing the need for innovation. His daily schedule is busy with meetings. He tries to have dinner with his family daily despite his busy schedule.
James Stuart is the CFO who is solely focused on his work and achieving the company's strategic and financial objectives. He arrives early and stays late at the office each day. His goals are to get recognition and become the CEO.
This platform allows companies and stakeholders to interact, exchange ideas, and develop projects to solve issues. It has areas for general brainstorming and developing structured challenges with financial rewards. The target customer segments are companies' CEOs and CFOs.
Canvas Model
This document provides information about an entrepreneurship and business plan project for a cafe called Buongiorno Cais. It lists key aspects of the cafe's target customers including young people, tourists, families and foodies. It also outlines some of the cafe's offerings such as being open 24 hours and providing an international selection of food. Finally, it lists various expenses involved in running the cafe like meals, fees, rents, salaries, suppliers, marketing, and banking.
Hypothesis Testing
This document outlines hypotheses for Buongiorno Cais, a proposed 24-hour breakfast restaurant in Cais do Sodré, Lisbon. It describes 10 hypotheses that will be tested through customer interviews to validate key aspects of the business model, including:
1) Determining customer interest in a 24-hour breakfast restaurant through interviews.
2) Assessing customer preferences for breakfast foods over other meals through menu choices.
3) Validating the proposed Cais do Sodré location through ranked location preferences.
The document provides a framework for testing the hypotheses through planned customer interviews.
Value Curve and Landing page
The document summarizes research conducted for a business plan project. It includes a value curve chart showing customer ratings of different food businesses and an interview breakdown. Fifteen interviews were conducted with customers of varying ages and gender. Key findings from the interviews showed that customers wanted Wi-Fi, online menus, healthy food options, allergen information, and preferred riverside locations.
Business Idea
Buongiorno Cais is a proposed new restaurant concept that would offer breakfast 24/7 with a variety of international breakfast options, providing a unique dining experience different from what customers have experienced previously. The restaurant would serve several types of international breakfast foods throughout the day and night to offer customers a new experience focused only on breakfast options.
SWOT and TAM, SAM, SOM
This document contains information about an entrepreneurship and business plan project for Boungiorno Cais. It includes a ranking of hypotheses for the business model based on impact and probability of invalidity. There are also SWOT analyses for three concepts: Boungiorno Cais, an Italian Restaurant in Lisbon, and a Traditional Bakery. Market size calculations are provided for Boungiorno Cais targeting tourists and residents in Lisbon.
Personas and Empathy Map
This document contains profiles for four different customer segments: Young People, Tourists, Families, and Foodies.
For each segment, it provides personal and professional objectives, a description of a typical day, and a profile description. It also includes empathy maps that describe what is important to each segment from their perspective in terms of wants, needs, and experiences related to dining out.
The customer segments are: Young People (Joana Teixeira), Tourists (Susan Collins), Families (Teixeira Family), and Foodies (Jane Sullivan). Each profile provides insights for better understanding these groups and their priorities when choosing restaurants.
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Apresentação mvp
- 1. Buongiorno Cais Entrepreneurship and Business plan Spring 2013/2014 Professors: João Trigo da Roza & António Lucena de Faria Claudia Seidenstricker 152113370 Gonçalo Carreteiro 152113342 Liat Schliesser 152113318 Pedro Guerreiro 152113317
- 4. »Model Canvas – version 2
- 5. »MVP
- 6. »Our revenue sources ˃Transaction: Restaurant Take-away ˃Pre-paid card ˃Indirect advertising: Time out ˃Referrals: Gym Hotels
- 7. Take-away as a revenue source. Create a landing page and record traffic. If 75% of the people demonstrate interest in the take-away service (send the email). Business Model Canvas 1 Revenue Stream RS
- 8. Pre-paid card as a revenue source. Interview 50 people and create a survey to see the interest of future customers in the pre-paid card of Buongiorno. If 75% of the people have a positive interest. Business Model Canvas 1 Revenue Stream RS
- 9. Gym and hotels as a revenue source (referrals). Talk to some central gym and hotels in Lisbon, and explain how we can create value to them while they advertise our project. If 75% of the businesses are interested in “doing business” with us. Business Model Canvas 1 Revenue Stream RS
- 10. Time Out as an indirect source of revenue. Talk with the Time Out director to see his interest to be part of our project by advertising it in their magazine. See conditions. If the director has a positive answer. Business Model Canvas 1 Revenue Stream RS
- 11. »Our Landing Page – Price A
- 12. »Our Landing Page – Price B