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Finding your Tinderella
By: Zoe Baron
Why	
  Tinder	
  is	
  
successful	
  in	
  
comparison	
  to	
  
other	
  online	
  
da5ng	
  services	
  Image by of other days (Flickr)
Is	
  Tinder	
  considered	
  da5ng?	
  
“Tinder isn’t “really dating”, precisely
because “real dating” is associated with
expectations of commitment and a
long-term relationship”
-Eli Epstein Image from Angel Ganev (Flickr)
Human Connection
The central
concept of
dating relies on
Image from Daniela Hartmann (Flickr)
Access the opportunity
through social media to
form a connection with a
person they would likely
otherwise never meet
Image from Josep Tomas (Flickr)
People are turning
to social media
technologies to
increase their
chances of finding
a mate.
Image from Marian Kamp (Flickr)
“Tinder solves the problem of
helping you get acquainted with
new people you want to know.”
-Sean Rad
Image from Miroslav Petrasko (Flickr)
The Average Tinder User Checks the App
11 times a day
for 7 minutes at a
time
-Nick Summers
Image from Ian Higgins (Flickr)
Both men and
women only
swipe right
30% of the time
-Ann Freidman
Swiping	
  	
  
Image from John St John (Flickr)
Uses the GPS
on smartphone
to locate people
in your area
Proximity
Image by Great Beyond (Flickr)
Have been more
than 100 marriage
proposals among
Tinder-matched
couples
-Justin Mateen (cofounder of Tinder)Image from Quinn Dombrowski (Flickr)
Associated
as “playing
tinder”
Become a game that is
• Fun
• Exciting
• Socially acceptable
Image from Jeremy Jaune (Flickr)
Successful among
“the hypersocial
millennials” with
smartphonesImage from Matt Wilkinson (Flickr)
Smartphone
Accessibility
Ideal for busy individuals with
stressful jobs
Due to the speedy and
convenient nature of
the app
Image from Fredrik Alpstedt (Flickr)
Better than other
dating sites
Can only receive messages from
people you’re interested in
Image from misspixels (Flickr)
“ Tinder replicates
real world
interactions as we
make instantaneous
judgments
about the
people
we meet”
-Karley Sciortino
Image by Joe Bower (Flickr)
“Like the monster
in Alien, Tinder may
be a perfectly
evolved organism,
a predator for your
attention built on
the DNA of its
social networking
predecessors.”
-Nick Summers
Image from Fr Lawrence Lew O.P. (Flickr)
Eliminates any
angst and
excitement that
generally
associates with a
real-life encounter
Image from Sergey Sus (Flickr)
All of us with different
end goals
Image from Liam (Flickr)
“Even online dating veterans crave the
serendipity of meeting a partner “organically,”
without the comparison-shopping pressure to
determine whether he or she is soul-mate
material.”- Ann Friedman
Image from Jeffy Can (Flickr)
THE SUCCESS OF TINDER
References
•  Does	
  Tinder	
  Transform	
  Da5ng	
  culture?	
  John	
  Lisi.	
  
h@p://www.popma@ers.com/column/176062-­‐does-­‐5nder-­‐transform-­‐da5ng-­‐
culture/	
  .	
  Accessed	
  May	
  21,	
  2014	
  
•  Da5ng	
  App	
  Tinder	
  Catches	
  Fire.	
  Nick	
  Summers.	
  
h@p://www.businessweek.com/ar5cles/2013-­‐09-­‐05/da5ng-­‐app-­‐5nder-­‐catches-­‐
fire.	
  Accessed	
  May	
  21,	
  2014	
  
•  How	
  Tinder	
  Solved	
  Online	
  Da5ng	
  For	
  Women.	
  Ann	
  Friedman.	
  
h@p://nymag.com/thecut/2013/10/how-­‐5nder-­‐solved-­‐online-­‐da5ng-­‐for-­‐
women.html	
  .	
  Accesed	
  May	
  21,	
  2014	
  
•  #Love:	
  I’m	
  Single,	
  Therefore	
  I	
  Tinder.Jordan	
  Crook.	
  
h@p://techcrunch.com/2014/04/20/love-­‐im-­‐single-­‐therefore-­‐i-­‐5nder/	
  .Accessed	
  
May	
  21,	
  2014	
  	
  
•  Photos	
  accessed	
  from	
  Flickr	
  from	
  Crea5ve	
  Commons	
  Licensing	
  	
  

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Finding your Tinderella

  • 1. Finding your Tinderella By: Zoe Baron Why  Tinder  is   successful  in   comparison  to   other  online   da5ng  services  Image by of other days (Flickr)
  • 2. Is  Tinder  considered  da5ng?   “Tinder isn’t “really dating”, precisely because “real dating” is associated with expectations of commitment and a long-term relationship” -Eli Epstein Image from Angel Ganev (Flickr)
  • 3. Human Connection The central concept of dating relies on Image from Daniela Hartmann (Flickr)
  • 4. Access the opportunity through social media to form a connection with a person they would likely otherwise never meet Image from Josep Tomas (Flickr)
  • 5. People are turning to social media technologies to increase their chances of finding a mate. Image from Marian Kamp (Flickr)
  • 6. “Tinder solves the problem of helping you get acquainted with new people you want to know.” -Sean Rad Image from Miroslav Petrasko (Flickr)
  • 7. The Average Tinder User Checks the App 11 times a day for 7 minutes at a time -Nick Summers Image from Ian Higgins (Flickr)
  • 8. Both men and women only swipe right 30% of the time -Ann Freidman Swiping     Image from John St John (Flickr)
  • 9. Uses the GPS on smartphone to locate people in your area Proximity Image by Great Beyond (Flickr)
  • 10. Have been more than 100 marriage proposals among Tinder-matched couples -Justin Mateen (cofounder of Tinder)Image from Quinn Dombrowski (Flickr)
  • 11. Associated as “playing tinder” Become a game that is • Fun • Exciting • Socially acceptable Image from Jeremy Jaune (Flickr)
  • 12. Successful among “the hypersocial millennials” with smartphonesImage from Matt Wilkinson (Flickr) Smartphone Accessibility
  • 13. Ideal for busy individuals with stressful jobs Due to the speedy and convenient nature of the app Image from Fredrik Alpstedt (Flickr)
  • 14. Better than other dating sites Can only receive messages from people you’re interested in Image from misspixels (Flickr)
  • 15. “ Tinder replicates real world interactions as we make instantaneous judgments about the people we meet” -Karley Sciortino Image by Joe Bower (Flickr)
  • 16. “Like the monster in Alien, Tinder may be a perfectly evolved organism, a predator for your attention built on the DNA of its social networking predecessors.” -Nick Summers Image from Fr Lawrence Lew O.P. (Flickr)
  • 17. Eliminates any angst and excitement that generally associates with a real-life encounter Image from Sergey Sus (Flickr)
  • 18. All of us with different end goals Image from Liam (Flickr)
  • 19. “Even online dating veterans crave the serendipity of meeting a partner “organically,” without the comparison-shopping pressure to determine whether he or she is soul-mate material.”- Ann Friedman Image from Jeffy Can (Flickr)
  • 20. THE SUCCESS OF TINDER
  • 21. References •  Does  Tinder  Transform  Da5ng  culture?  John  Lisi.   h@p://www.popma@ers.com/column/176062-­‐does-­‐5nder-­‐transform-­‐da5ng-­‐ culture/  .  Accessed  May  21,  2014   •  Da5ng  App  Tinder  Catches  Fire.  Nick  Summers.   h@p://www.businessweek.com/ar5cles/2013-­‐09-­‐05/da5ng-­‐app-­‐5nder-­‐catches-­‐ fire.  Accessed  May  21,  2014   •  How  Tinder  Solved  Online  Da5ng  For  Women.  Ann  Friedman.   h@p://nymag.com/thecut/2013/10/how-­‐5nder-­‐solved-­‐online-­‐da5ng-­‐for-­‐ women.html  .  Accesed  May  21,  2014   •  #Love:  I’m  Single,  Therefore  I  Tinder.Jordan  Crook.   h@p://techcrunch.com/2014/04/20/love-­‐im-­‐single-­‐therefore-­‐i-­‐5nder/  .Accessed   May  21,  2014     •  Photos  accessed  from  Flickr  from  Crea5ve  Commons  Licensing