This document is a media kit for UP!, a luxury lifestyle magazine in Romania. It describes UP! as the first genuine luxury magazine in Romania, published quarterly in a coffee table format. It highlights the editorial team's expertise and connections in covering topics like watches, fashion, travel, food, cars and gadgets. Sections provide more details on the watch, fashion, travel, cuisine, cars and gadgets columns. The rate card lists advertising prices for cover placements, spreads and individual pages. Contact information is also provided.

1. Media KIT
it‘s UP to you
by
the media company

2. the media company
description
12
2012
It’s
UP
to
you
It’s
UP
to
you
17
2012
 UP!, Romania’s leading luxury
magazine
 The first genuine luxury magazine
in Romania, a quarterly publication
that emerges its readers in the world
of haute horlogerie, fashion, jewelry,
cars, travel, gadgets, cuisine and
design.
UP! is presented in a coffee table
magazine format, featuring beautiful
photography and exceptional
journalistic style, from the creators
of the leading lifestyle magazine in
Romania -
Forbes Life.

3. description
 UP! counts on the editorial team, on the awarded art
directors and on the journalists’ unrivaled connections in the
luxury world to manufacture a high-quality product, with
exclusive stories, unique access to luxury settings and an
original layout that stands out amid all other publications.
 UP! is a cross between a coffee table publication, a high
quality glossy magazine and a collection of award winning
editorials and feature stories, guaranteed to become the
benchmark for luxury lifestyle magazines.
 UP! features the business of luxury and sophisticated
lifestyle content. It is highly relevant to our leaders, who are
among Romania’s most discerning, powerful and influential
consumers.
 UP! is an escape and an inspiration for our readers’ highly-
charged, globe-trotting lives, a guide to the best destinations,
the hidden gems, the up and coming people and places - true
luxury, true lifestyle.
It’s UP to you
11
2012
It’s UP to you
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2012
the media company

4. Columns and sections
 High watchmaking - Raluca Badea,
Romania’s only journalist specialized in
hautehorlogerie and haute joaillerie writes
about the latest collections presented at the
Geneva and Basel fairs, also penning exclusive
dispatches from the watch manufactures, from
the high-powered events organized by the
industry players. Exclusive interviews, exclusive
behind-the-scenes reports.
 Fashion - Diana Cosmin, one of Romania’s
most respected fashion and lifestyle journalists,
writes about the up and coming designers, about
the latest collections and the latest trends, from
the world’s most exclusive fashion shoots.
 Travel - luxury and glamour travel,
eco travel, customized travel, original travel,
innovativetravel, exotic travel, business travel.
It’s
UP
to
you
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2012
It’s
UP
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you
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2012
the media company

5. Columns and sections
 Cuisine - from Michelin stars to
unassuming little restaurants that serve
gorgeous food,
from haute cuisine and fusion food to good
old-fashioned home-cooked meals served
infaraway corners of the world, UP! takes you
on a culinary journey that will impress eventhe
most discerning foodie.
 Cars - UP! is proud to publish the articles
written by Ionut Bonoiu, one of Romania’s most
respected automotive journalists - from reviews
to exclusive drive tests and original tests,
our car column has it all.
 Gadgets - our gadgets column elects the
best of the best, creme de la creme, from the
sci-
fi looking and performing objects to the vintage
aspect so beloved these days.
It’s
UP
to
you
19
2012
It’sUPtoyou
2012
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the media company

6. Rate Card
COV 2: 7.100 euro
COV 3: 7.100 euro
COV 4: 8.000 euro
trim size: 235 mm x 295 mm
bleed size: 245 mm x 305 mm
Opening Spread
trim size: 470 mm x 295 mm
bleed size: 480 mm x 305 mm
10.100 euro
Interior Spread
trim size: 470 mm x 295 mm
bleed size: 480 mm x 305 mm
8.100 euro
1/1 interior page
trim size: 235 mm x 295 mm
bleed size: 245 mm x 305 mm
5.500 euro
frequency: quarterly
128 pages + 4 covers
full colour
Document setup
235 x 295 mm
UP! is printed on high quality, glossy paper
(130g/300g for covers), with impeccable layout
and graphic quality.
the media company
ARTWORK: bleed: 5 mm
SUPPORT: cd-rom, zip
resolution 1.200 dpi, 85lpi, positive,
wrongreading, without bleed, with cromalin
FORMATS:
 EPS, AI with texts converted to curves
and preview
 PDF - press optimized
 TIFF, JPEG – b/w or CMYK,
at 300 dpi
 Collect collect Adobe Indesign with
pictures and mac fonts
* support or documents stay at
FORBES ROMANIA (Up by Forbes)
within the publication time;
** a printing proof must be supplied;
*** DEADLINE: space reservations must be
made 4 weeks prior to publication artworks
must be send at least 3 weeks prior to
publication
THE PRICES ARE FOR 1 ISSUE
AND VAT 24% IS NOT INCLUDED.
SPECIAL PLACEMENT: +20%
Contact: Ioana Ovreiu
mobile: 0722.232.270
tel: +40372.919.777
fax: +40372.879.047
iovreiu@bppublishing.ro

7. the media company
thank you
media kit
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