Martin Jack is organizing an annual strategic conference that will host 200-250 attendees over 2 days. The conference will require accommodation for 2 nights, a main meeting room in a cabaret style setup, 4 breakout rooms, exhibition space, and a conference dinner. While sales sees the profit potential, operations must ensure the venue can meet all specifications, provide a comfortable environment, and cater to VIPs without compromising or incurring extra costs after the contract is signed. Effective communication between sales and operations is key to delivering a successful event for attendees and keeping the client happy.