The document provides 28 tips for using social media effectively for business purposes. The tips include using social media as it is likely the only affordable advertising option, attracting business customers through LinkedIn, promoting brand visibility and building an online community. The tips also suggest testing content to find the most engaging format, reposting valuable content consistently, and using images and hashtags strategically to increase engagement.

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Tip 1: Social media is likely the only
advertising you can afford.

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Tip 2: Attract business customers with
LinkedIn.

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Tip 3: Promote brand visibility on social
media.

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Tip 4: Build a community on social media.

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Tip 5: Don’t write for the retweet.

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Tip 6: Don’t make every tweet a sale, discount
etc.

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Tip 7: Pinterest offers great product
placement opportunities.

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Tip 8: Share images of influential people
using your product or service on social media.

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Tip 9: Share images on Twitter: Increase
retweets by 150%

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Tip 10: Share content more than once.

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Tip 11: Run A/B test on social networks.

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Tip 12: Reframe content to suit your
audience.

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Tip 13: Create a social media channel plan.

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Tip 14: Deliver content consistently.

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Tip 15: Use hashtags strategically.

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Tip 16: Test Pinterest for your brand.

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Tip 17: Use social updates to write blog posts.

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Tip 18: Give context to pinnable images.

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Tip 19: Become a resource on Facebook.

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Tip 20: Manage time effectively.

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Tip 21: Expand reach with LinkedIn Publisher.

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Tip 22: Post valuable content.

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Tip 23: Build a library of tweets and status
updates that you can use for years to.

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Tip 24: Target website visitors with social
ads.

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Tip 25: Keep the tone of your social media
posts casual.

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Tip 26: Use photos and videos whenever
possible.

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Tip 27: Convey one idea per post.

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Tip 28: Highlight your products. Include a
high quality photo of your product or service
with each post.