The document summarizes a presentation given at the Cleveland HubSpot User Group meeting. It provided updates on HubSpot 3, including new features for contacts, emails, landing pages, social media, workflows and a mobile app. It also discussed highlights from Inbound 2012 and plans for Inbound 2013. The special guest, Ryan Brown from HubSpot, demonstrated these new tools and features.
10 Ways To Automate Your Social Media for Female EntrepreneursVanessa Kromer
Tired of wasting time and energy trying to think of content to share on your social media platforms? Stressed over cramming to create images for your posts? Let me help you take care of it all once a week!
Presentation from SearchLove in Boston, 2013. Strategies include actionable ways to build links, improve social push, engage community, and increase traffic.
Follow me on Twitter: http://www.twitter.com/rosshudgens
E-commerce Content Marketing for SearchRoss Hudgens
Presentation from Searchfest 2013. Strategies include how to better market content for e-commerce websites, people to follow, and more.
Follow me on Twitter: http://www.twitter.com/rosshudgens
10 Ways To Automate Your Social Media for Female EntrepreneursVanessa Kromer
Tired of wasting time and energy trying to think of content to share on your social media platforms? Stressed over cramming to create images for your posts? Let me help you take care of it all once a week!
Presentation from SearchLove in Boston, 2013. Strategies include actionable ways to build links, improve social push, engage community, and increase traffic.
Follow me on Twitter: http://www.twitter.com/rosshudgens
E-commerce Content Marketing for SearchRoss Hudgens
Presentation from Searchfest 2013. Strategies include how to better market content for e-commerce websites, people to follow, and more.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Finding and editing images to illustrate your content Liz Cable
Bryony Taylor, Social Media Consultant and Trainer at Reach Further delivered this presentation at the quarterly social media briefing 'Don't blink' on 26th June 2012.
Presentation from May 21, 2012 Cleveland HubSpot User Group meeting — Apps Over Apps. Slides include overview of HubSpot App Marketplace, analysis of four apps currently available and a Q&A with Steve Lazuka, the developer of Zerys Content Marketplace, HubSpot's App of the Year.
Clunky, buggy, Microsoft-owned... But still MOST LUCRATIVE, Leads-generating, branding building, and ABSOLUTELY ESSENTIAL!
We'll cover:
- Basics of inbound marketing
- Basics of social media marketing
- How to use LI as a Social CRM / Sales funnel
- How to use LI for content marketing
- 25+ little-known hacks to email anyone (without InMail) how to tag contacts intelligently, develop authority, grow your network easily at no recurrent effort, etc. etc.
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
We sometimes get asked why we would recommend a paid end-to-end platform when there are so many other options out there, like Wordpress, Marketo, LinkedIn, Unbounce and more. It's a great question, and one we asked ourselves before moving onto the platform ourselves. Here are the stats that helped us decide that this is the best solution for our clients.
Advanced Online Marketing Analytics & Behavior-Triggered Lead NurturingKuno Creative
Join Kuno Creative's Chris Knipper (CEO) and John McTigue (EVP) as they present results from our first 30 days experience using the very latest marketing automation tools and advanced lead generation strategies.
Highlights:
-Which landing page designs get the highest conversion rates?
-What are the best pathways and the biggest bottlenecks in your website?
-What are the hidden barriers to converting visitors to leads?
-What events should immediately trigger a response and how to respond?
-How to better manage your sales funnel via marketing analytics
Finding and editing images to illustrate your content Liz Cable
Bryony Taylor, Social Media Consultant and Trainer at Reach Further delivered this presentation at the quarterly social media briefing 'Don't blink' on 26th June 2012.
Presentation from May 21, 2012 Cleveland HubSpot User Group meeting — Apps Over Apps. Slides include overview of HubSpot App Marketplace, analysis of four apps currently available and a Q&A with Steve Lazuka, the developer of Zerys Content Marketplace, HubSpot's App of the Year.
Clunky, buggy, Microsoft-owned... But still MOST LUCRATIVE, Leads-generating, branding building, and ABSOLUTELY ESSENTIAL!
We'll cover:
- Basics of inbound marketing
- Basics of social media marketing
- How to use LI as a Social CRM / Sales funnel
- How to use LI for content marketing
- 25+ little-known hacks to email anyone (without InMail) how to tag contacts intelligently, develop authority, grow your network easily at no recurrent effort, etc. etc.
How can HubSpot help BabelQuest grow your businessEric Murphy
BabelQuest are a HubSpot Gold partner in Oxford, UK. We help drive business growth with inbound marketing and inbound sales. More than a marketing agency, we are a business growth partner.
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
We sometimes get asked why we would recommend a paid end-to-end platform when there are so many other options out there, like Wordpress, Marketo, LinkedIn, Unbounce and more. It's a great question, and one we asked ourselves before moving onto the platform ourselves. Here are the stats that helped us decide that this is the best solution for our clients.
Advanced Online Marketing Analytics & Behavior-Triggered Lead NurturingKuno Creative
Join Kuno Creative's Chris Knipper (CEO) and John McTigue (EVP) as they present results from our first 30 days experience using the very latest marketing automation tools and advanced lead generation strategies.
Highlights:
-Which landing page designs get the highest conversion rates?
-What are the best pathways and the biggest bottlenecks in your website?
-What are the hidden barriers to converting visitors to leads?
-What events should immediately trigger a response and how to respond?
-How to better manage your sales funnel via marketing analytics
Social Media Quick Wins - Issue Three: How to go from 0 to 80,000 Engaged Twi...Hobsons
This issue of Social Media Quick Wins is a summary of HubSpot's webinar 'How to go from 0 to 80,000 Engaged Twitter Followers' presented by @lilachbullock
Your Web Marketing tool kit is continuously expanding (and changing!) as online tools evolve. What should you expect out of Facebook advertising vs. YouTube vs. LinkedIn? Do you need a mobile app? Should you spend resources on new social networks like Vine, Pinterest, and Google+?
In this pre-conference intensive workshop, Katrina Kokoska and Caitlin Kaluza from Schipul – The Web Marketing Company will cover the foundational elements of web marketing strategy, and targeting your web marketing efforts to make the most impact on your goals. We’ll also talk trends in web marketing, including geotargeting and the rise of mobile.
The session will start with your website as the home base of your web marketing efforts – and then explore several of the options you have in your web marketing tool kit, including: content strategy, Social Media Marketing, online photo/video content, Search Engine Optimization, Google Adwords PPC Advertising, advertising on social media sites, email marketing, and mobile options. We will break down the strengths of each tactic, tips to get started, and tools for measuring your success.
Northern Virginia Technology Council - Top Sales and Marketing Tools in 2017Rapidan Inbound
Free and low-cost sales and marketing tools let even the smallest business compete effectively in today's competitive marketplace. Here are a few of the top tools we recommended to NVTC Business Development, Marketing and Sales Committee.
Creating Campaigns that Convert- Albuquerque HubSpot User GroupsJaxzenMarketing
At the HubSpot User Group meetup in Albuquerque, we talked about how to build better campaigns, capture high-quality leads, and promote your content effectively. We also shared some examples from our own campaigns, asked questions, and talked about how to get the most out of the different aspects of HubSpot.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
The Art of the Pitch: WordPress Relationships and Sales
Bringing Inbound Back
1. Cleveland HubSpotUser Group
Cleveland HubSpot User Group
Bringing Inbound Back
Sept. 18, 2012
Twitter: #CleHUG
2. HubSpot Updates
• Inbound 2012
• Unveiling of HubSpot 3
• Relaunch of HubSpot Academy
• Mobile App
Twitter: #CleHUG
3. Cleveland HUG Special Guest
Ryan Brown
Brand and Buzz Strategist @ HubSpot
• Founded RB Productions
• Emerson College
• Named and started the ‘original’ HubSpot
Academy
• Creative Direction at HubSpot
• Responsible for Production & Design at Inbound.
• Twitter: @_RyanBrown_
Twitter: #CleHUG
4. Meeting Agenda
Bringing Inbound Back
• Overview of Inbound 2012
• HubSpot 3 Tools & Features
• Use Cases
• Inbound 2013
• Questions?
Twitter: #CleHUG
16. HubSpot 3
• HubSpot 3 — 1+1=3
• Integrates front-end content
system with back-end context.
• Enables automation of
marketing activities to
effectively and efficiently
execute inbound marketing.
• Provides CONTEXT to the
online user experience through
a customized content.
Twitter: #CleHUG
18. HubSpot 3 — New Contacts & Database
• Central location for management of contact information.
• Includes social and 1,000+ customizable fields.
• Timeline maps out a user’s interactions with your site and
content.
• Cool features:
- Contacts can be added individually.
- Pulls in social profile information.
- Lists lead status in the sales process.
- Profile can be shared with members of the sales team
through a public link.
- “Search in Google” option.
Twitter: #CleHUG
20. HubSpot 3 — New Contacts & Database
• New member at Cleveland HUG event:
- Manually add contact information.
- Customizable fields related to your business — select
“Cleveland HUG Member”
- Automatically adds contact to a “Smart List.”
• Existing lead that downloaded an inbound
marketing ebook:
- Listed as “Lead” with first seen and past engagement.
- Profile can be shared with sales team members.
- Create lead nurturing campaign to further pull through
through the sales cycle.
Twitter: #CleHUG
22. HubSpot 3 — New Email Tool
• New tool and user interface.
• Target a segment through a static or smart list based on lead behavior.
• Cool features:
- 15+ established best practices templates.
- Preview screen updates as you edit and follows you down the page.
- Personalize email based on contact fields.
- Insert CTAs.
- Social sharing options.
- Web page version.
- Analytics.
Twitter: #CleHUG
26. HubSpot 3 — New Email Tool
• Cleveland HUG event email:
- Select template, load content, preview and send test.
- Use “Smart List” for past attendees.
- Share via social media.
- Check analytics in real-time.
• Nurture lead after they download a piece of gated content:
- Create workflow to launch following the download.
- If they download the ebook and have more than 100 Twitter followers.
- If they download the ebook and have visited 10 or more pages on your site.
- Start and stop emails based on response — if they fill out your request a
demo form, etc.
Twitter: #CleHUG
28. HubSpot 3 — New Landing Pages
• Create a page, and variations of a page, within minutes.
• Smart content to create context for visitors.
• Cool features:
- New interface with preview screen.
- Templates are responsive to browsers and devices.
- Built in CTA builder.
- A/B testing for any element on the page.
- Edit versions based on performance.
- Integrated with forms to kick off predetermined workflows.
Twitter: #CleHUG
29. HubSpot 3 — Smart Fields
• Create forms for any field in contact
database.
• Increase conversion rates by eliminating
redundancy in form submission requests.
• Cool features:
- Automatically remove form fields
based on previously gathered
information.
- Automatically updates information in
contact database.
- Integrated with workflows.
Twitter: #CleHUG
30. HubSpot 3 — Smart CTAs
• Create and manage effective CTAs in
emails and on landing pages.
• Cool features:
- Automatically delivers a CTA based
on lead information.
- A/B testing to determine most
effective wording, placement, color,
size, etc.
- Integrated with workflows.
Twitter: #CleHUG
31. HubSpot 3 — Smart Fields & CTAs
• Cleveland HUG attendee:
- Visits the PR 20/20 site for the first time.
- “Follow us” on social media.
- Fills out a form to receive information on upcoming events — includes name,
email, indicates they are a Cleveland HUG member.
• Next time they visit...
- Form updates to reflect that they have already indicated they are Cleveland
HUG member.
- CTA updates to “Share this” on social media because it already knows they
are a follower.
Twitter: #CleHUG
44. Mobile App
• Access HubSpot on the go with
the mobile app for iPhones.
• Cool features:
- Toggle between accounts
- Dashboard
- Sources
- Contacts
- Push notifications
Twitter: #CleHUG