The document provides tips for effective social media marketing, emphasizing the importance of visibility, community building, and strategic content sharing. It suggests utilizing platforms like LinkedIn and Pinterest, running A/B tests, and maintaining a consistent posting schedule. Key recommendations include focusing on valuable content rather than sales pitches and managing time effectively.

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Tip 1: Social Media is likely the only
advertising you can afford.

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Tip 2: Attract business customers with
LinkedIn.

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Tip 3: Promote brand visibility on social
media.

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Tip 4: Build a community on social media.

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Tip 5: Don’t write for the retweet.

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Tip 6: Don’t make every tweet a sale, discount
etc.

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Tip 7: Pinterest offers great product
placement opportunities.

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Tip 8: Share images of influential people
using your product or service on social media.

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Tip 9: Share images on Twitter: Increase
retweets by 150%

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Tip 10: Share content more than once.

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Tip 11: Run A/B test on social networks.

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Tip 12: Reframe content to suit your
audience.

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Tip 13: Create a social media channel plan.

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Tip 14: Deliver content consistently.

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Tip 15: Use hashtags strategically.

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Tip 16: Test Pinterest for your brand.

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Tip 17: Use social updates to write blog posts.

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Tip 18: Give context to pinnable images.

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Tip 19: Become a resource on Facebook.

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Tip 20: Manage time effectively.

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Tip 21: Expand reach with LinkedIn Publisher.

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Tip 22: Post valuable content.

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Tip 23: Build a library of tweets and status
updates that you can use for years to.

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Tip 24: Target website visitors with social
ads.

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Tip 25: Keep the tone of your social media
posts casual.