25 fantastic social media marketing tips for global medical equipment industries

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Healthcare

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Tip 1: Social Media is likely the only
advertising you can afford.

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Tip 2: Attract business customers with
LinkedIn.

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Tip 4: Build a community on social media.

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Tip 5: Don’t write for the retweet.

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Tip 6: Don’t make every tweet a sale, discount
etc.

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Tip 7: Pinterest offers great product
placement opportunities.

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Tip 8: Share images of influential people
using your product or service on social media.

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Tip 9: Share images on Twitter: Increase
retweets by 150%

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Tip 10: Share content more than once.

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Tip 11: Run A/B test on social networks.

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Tip 12: Reframe content to suit your
audience.

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Tip 13: Create a social media channel plan.

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Tip 14: Deliver content consistently.

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Tip 15: Use hashtags strategically.

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Tip 17: Use social updates to write blog posts.

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Tip 18: Give context to pinnable images.

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Tip 19: Become a resource on Facebook.

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Tip 20: Manage time effectively.

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Tip 21: Expand reach with LinkedIn Publisher.

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Tip 22: Post valuable content.

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Tip 23: Build a library of tweets and status
updates that you can use for years to.

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Tip 24: Target website visitors with social
ads.

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Tip 25: Keep the tone of your social media
posts casual.

25 fantastic social media marketing tips for global medical equipment industries

The document describes Phil Williford's Lean Enterprise Operational Excellence Framework. It outlines the key elements of the framework including replacing traditional business "silos" with cross-functional value streams focused on customer value. It also describes the visual management system, problem-solving approach using DMAIC, replenishment systems, standard costing, operational analytics, and role of ERP in the framework. The framework has been proven in various industries and sites internationally to successfully implement enterprise-wide lean programs.

Marketing and sales - a love story (with factory42)

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Präsentation von factory42 im Rahmen der weltweiten Inbound Marketing Week. Wie können Vertrieb und Marketing mit einheitlichen Zielen gemeinsam erfolgreich an der Lead Generierung und dem Lead Management mit Content Marketing bzw. Inbound Marketing arbeiten ? * Typische Herausforderungen * Prozesse für B2B und B2C * Einheitliche Datenbasis ohne Medienbrüche * Eine Sales & Marketing CRM-Plattform * Inbound Marketing Methodik * CRM-Integration

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What Mercedes could do to target the middle class customer....

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Mercedes is renowned for quality but is out of reach for most customers. To address the mass market without compromising its elite image, Mercedes could collaborate with Toyota to produce affordable, high-quality vehicles under a new brand name like "Toyota MRS" or "Toyota & Mercedes". This would allow Mercedes to attract more medium-income customers while keeping its existing luxury customers satisfied with their high-end models. The new brand could leverage Toyota's experience in affordable manufacturing and Mercedes' reputation for quality and comfort to appeal to price-conscious customers seeking better quality.

On Friday November 6, 2009 Ralph Paglia facilitated a national GM webinar on Social Media Marketing and Reputation Management Best Practices for Car Dealers. The presentation was prepared and delivered under contract, and as requested by the General Motors Standards For Excellence (SFE) Dealer Facilitators Team... Ralph Paglia has previously trained General Motors SFE Dealer Facilitators on Internet Sales Management and Digital Marketing best practices in 2006 and 2007.

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Mercedes benz marketing (stp)

Vikram Gujral

Mercedes- strategy management

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Mercedes-Benz traces its origins to 1886 and the creation of the first petrol-powered car by Karl Benz. It was formed in 1926 by the merger of Karl Benz's and Gottlieb Daimler's companies. Mercedes-Benz entered the Indian market in 1994 and has manufacturing plants in Pune and Chennai. It targets upper middle and upper class individuals seeking a luxury automobile and status symbol. While it faces strong competition and high costs, Mercedes-Benz maintains strategic advantages as the oldest luxury car manufacturer through innovative technology, quality service, and strong brand equity.

Bmw

Udayan Sikdar

The "Company of Ideas" campaign was unveiled by BMW in May 2006 to change its perception beyond its traditional association with "yuppies" and target the "creative class." The campaign emphasized BMW's independence and freedom to pursue innovative ideas with minimal emphasis on performance features. Ads encouraged radical ideas and designs to convey how BMW becomes an ultimate driving machine. While the campaign intended to reach new customers and increase sales, it received criticism for a lack of market research and potential customer confusion over its diluted messaging.

PRESENTATION ON BMW

Mahesh Solanki

BMW is a German automaker founded in 1917 that produces automobiles, motorcycles, and bicycles. Headquartered in Munich, BMW employs over 100,000 workers and is a publicly traded company. BMW is best known for its luxury automobiles, including sedan, coupe, convertible, and SUV models across various series like the 1, 3, 5, 6, 7, X, and Z. In 2010, BMW generated over €60 billion in revenue and produced over 1 million automobiles and 112,000 motorcycles.

BMW Market Analysis

TAM Akademie GmbH

The document provides an analysis of BMW's market position. It discusses BMW's history, current operations with over 1 million cars sold annually across various brands and regions. A PEST analysis finds rivalry among competitors to be high, threat of new entrants low, bargaining power of suppliers and buyers to be medium and high, and threat of substitutes to be medium. Key competitors like Mercedes, Audi, Porsche, and Lexus are analyzed. BMW's strategy is to be the leading provider of premium products and services. A SWOT analysis finds strengths in branding and innovation and weaknesses in Asian market performance. Opportunities exist in hybrid vehicles and growth markets while threats include competition and regulations. Recommendations include expanding in growth markets

Enterprise Architecture for Dummies - TOGAF 9 enterprise architecture overview

Winton Winton

The document provides an overview of enterprise architecture. It defines enterprise architecture as the analysis and documentation of an enterprise from strategic, business, and technical perspectives. The overview discusses the key concepts of enterprise architecture including business networks, information flows, infrastructure, products/services, and transition planning. It also provides a high-level view of how enterprise architecture analyzes an organization's current and future state across technology, business, and strategy.

Marketing Strategy Of Toyota

Mohammad Rayya

This document provides an analysis of Toyota's marketing strategies and policies. It discusses Toyota's mission and vision, core competencies, SWOT analysis, segmentation, positioning, product differentiation, external environment, competitors, marketing mix, and value chain. The marketing mix section specifically examines Toyota's product portfolio, pricing strategies, and dealership-focused distribution channels. Overall, the document presents a comprehensive overview of Toyota's approach to marketing and competing in the automotive industry.

Marketing Strategies & Plans of Toyota

Jiten Menghani

Toyota was originally established in 1933 as a division of Toyoda Automatic Loom Works devoted to automobile production. In 1937, Toyota was spun off as an independent company from Toyota Industries to focus solely on automobiles. Today, Toyota has diversified widely through acquisitions and partnerships in various automotive and industrial sectors, and is a major global manufacturer known for its Toyota, Lexus, and Scion brands.

28 trendy mobile advertising & marketing tips for vegetables industry

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The document provides 21 tips for effective social media marketing. It recommends businesses talk about their products and services, ask for customer input, and post regularly to foster engagement. It also suggests creating a social media plan, auditing existing profiles, including engagement strategies, and using social media to drive website traffic. Additional tips include using LinkedIn, scheduling tweets, avoiding mistakes, promoting benefits to skeptics, using URL shorteners, learning hashtags, content calendars, advertising, mobile optimization, community building, multiple networks, engagement, video marketing, and podcasting.

20 online public relation tips for vegetables industry to engage customers

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The document provides 20 tips for online promotion and marketing. The tips include building an online community, asking for customer reviews, offering free items and guarantees, organizing online events and webinars, sending gifts to customers, networking at industry events, maintaining good customer relations, setting objectives, creating a communications plan, having a website and attracting followers, distributing content across categories, telling stories, using various media formats, focusing on products/services, targeting new customers, increasing salesforce relationships, and gaining media coverage for credibility.

36 top online brand & corporate identity & web designing tips for vegetables ...

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The document provides 36 tips for improving brand identity and corporate identity. Some of the key tips include using various marketing materials like business cards and brochures to promote the brand identity, conducting research on competitors' websites for design ideas, limiting the brand color palette to 2 colors to keep it simple and cost-effective, ensuring branding elements like the logo are legible at all sizes, and maintaining a consistent brand identity across all marketing materials and online platforms. It also emphasizes the importance of clear, relevant content and simple web design.

35 fantastic online branding tips for vegetables industry

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The document provides 35 tips for building an effective brand online. The tips suggest making the brand unique, treating it as an investment, globalizing it quickly, rewarding customer involvement to promote the brand, encouraging communities that share the brand's values, donating to causes to demonstrate sensitivity, sponsoring events to associate visually with them, providing services beyond just products, making an impact and being memorable, proliferating the brand through memorable messages and benefits, making a good first impression, understanding how customers relate to the brand, using appropriate style and content, considering cultural significance, not overloading customers with technical data, testing the brand message with customers, using clear design with white space, maintaining consistent messaging, assessing competitors, using contrast to emphasize messages

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