Is Your Event Eventful?
 5 Practical Steps To Double Your
 Trade Show Leads
                                   May 26, 200...
This is an actual product




People Resist Change!
“You have to be REMARKABLE to be
   noticed in today’s world”
                        - Seth Godin
CAN YOU
FIND YOUR
BROCHURE?
5 Steps
       to
Increase Leads
They aren’t hard but you have to do
         them correctly
STEP 1
Create a Connection

     Pre-Event
STEP 1
Create a Connection
 Invite, don’t announce
 Think about your audience’s world, not your products
 Give to receive
...
43
Do you know what
     this is?
STEP 2
  Build the
 Relationship
The Pre-Event “Taste”
STEP 3
Provide a Memorable
     Experience

   The Big Show
A Quick Timeout

The Value Equation
What is it and why should
       you care?
Can wii all agree to not
use a wii anymore…pliise
STEP 4
Collect Good Data
…and make them want to
 give you their real info
HOW?
Entice
Relate need for data to value
Mention value before asking for information
Confirm
STEP 5
Continue the
Conversation

 Post-Event
$5,000 for a magician for a single day
$5,000 for a magician for a single day

                 vs.
$5,000 for a magician for a single day

                 vs.

$98.00 a day for all 255 business days
         in the calen...
Next Webinar:
Next Webinar:
Now that you have leads…what are
you going to do with them?

“5 Simple Strategies to
Turn Contacts into
Cont...
73% of leads are
never contacted…why?

Throw them away!

OR

Create an effective
program where the
prospects want to hear
...
Review

Step 1   Create A Connection

Step 2   Build The Relationship

Step 3   Provide A Memorable Experience

Step 4   C...
Q&A
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
Is your event eventful  - 5 practical steps to doubling your trade show leads
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Is your event eventful - 5 practical steps to doubling your trade show leads

  1. 1. Is Your Event Eventful? 5 Practical Steps To Double Your Trade Show Leads May 26, 2009 Presented by: Richard Brasser CEO The Targeted Group Twitter: #thetg
  2. 2. This is an actual product People Resist Change!
  3. 3. “You have to be REMARKABLE to be noticed in today’s world” - Seth Godin
  4. 4. CAN YOU FIND YOUR BROCHURE?
  5. 5. 5 Steps to Increase Leads They aren’t hard but you have to do them correctly
  6. 6. STEP 1 Create a Connection Pre-Event
  7. 7. STEP 1 Create a Connection Invite, don’t announce Think about your audience’s world, not your products Give to receive Ask for nothing…right now
  8. 8. 43 Do you know what this is?
  9. 9. STEP 2 Build the Relationship The Pre-Event “Taste”
  10. 10. STEP 3 Provide a Memorable Experience The Big Show
  11. 11. A Quick Timeout The Value Equation What is it and why should you care?
  12. 12. Can wii all agree to not use a wii anymore…pliise
  13. 13. STEP 4 Collect Good Data …and make them want to give you their real info
  14. 14. HOW? Entice Relate need for data to value Mention value before asking for information Confirm
  15. 15. STEP 5 Continue the Conversation Post-Event
  16. 16. $5,000 for a magician for a single day
  17. 17. $5,000 for a magician for a single day vs.
  18. 18. $5,000 for a magician for a single day vs. $98.00 a day for all 255 business days in the calendar year
  19. 19. Next Webinar:
  20. 20. Next Webinar: Now that you have leads…what are you going to do with them? “5 Simple Strategies to Turn Contacts into Contracts”
  21. 21. 73% of leads are never contacted…why? Throw them away! OR Create an effective program where the prospects want to hear from you.
  22. 22. Review Step 1 Create A Connection Step 2 Build The Relationship Step 3 Provide A Memorable Experience Step 4 Collect Good Data Step 5 Continue The Conversation
  23. 23. Q&A

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