tools to create a buzz around your corporate event using social media

1. How to make your corporate event go viral
November 2014"
Virginia Toupin
with a social
media
campaign

2. interne Orange2
planning and setting goals
Setting Goals

3. interne Orange3
it's a focused , integrated, time sensitive effort to "
drive a specific result or goal primarily using social media
What is a social media
campaign?

4. interne Orange
Planning aspects!
"
▪first a goal should planned"
▪then a theme has to be determined, and a digital objective with KPIs
should be developed depending on the nature of the event."
▪build a social media campaign communication plan!
▪a budget for social media campaign also needs to be established"
"
"
KPIs such as:!
"
▪number of views on YouTube or a video"
▪number of attendees"
▪number of forms to be filled by attendees
planning before an event

5. interne Orange5
social media event cycle

6. interne Orange6
create a worksheet
social media goal setting worksheet

7. interne Orange7
identify your audience

8. interne Orange8
▪ Facebook ads (with simulation) can be used to Micro Target audiences
before and during an event and drive greater impact across audiences"
"
▪ Micro targeting is essential; agencies have a tendency to do sloppy
targeting jobs and don’t spend the time to micro target to get the best ROI.
▪ here are some of the recommended digital agencies (Paris) specialized in
gathering people around events by developing apps, and specialists in micro
targeting: Exprime and Tequila rapido!
""
micro targeting an audience continued

9. interne Orange9
your audience worksheet
identifying your target audience worksheet

10. interne Orange10
▪ After you’ve created a great piece of
content, you’ll need to determine
where the content on the landing will
reside on your site or Facebook and
what links to social media you will
develop.
create a landing page
for your event

11. interne Orange11
create a landing page (example)
with references to Twitter and Daily Motion promoting 20 yrs of the Orange Brand "
and the « futureself » campagne

12. interne Orange12
choose your media

13. interne Orange13
using Twitter

14. interne Orange14
keys facts on Twitter 2014
a 'real time social networking' site, a place for sharing information as it
happens, and for connecting with others in real time using tweets.

15. interne Orange15
using Facebook
https://www.facebook.com/business/

16. interne Orange16
media worksheet
aims of the media
Example: Twitter – a tweet "
by day for one month for the "
pre-launch of a new offer
Example: TV spot – during Christmas "
to promote the new offer
votingcontest
games
promo
traffic
buzz
▪ generate traffic or leads"
▪ build brand awareness"
▪ build your reputation"
▪ work with customers"
▪ promotion"
▪ contests"
▪ voting"
▪ games

17. interne Orange17
▪once you’ve chosen your media then you’ll need to
active it!"
"
– think of ingredients to create an lively interest!"
"
– humour"
– originality"
– language"
– design"
– culture
ingredients to make viral

18. interne Orange18
influencer"
archetypes
entertainers
sports "
personalities
political "
figures
top "
business"
people
educators
charismatics
cultural"
personalities
working with influencers in social media
The influencer is an expert with notoriety, they impact the social "
discussion and bring an important value added. They have "
an important group of followers

19. interne Orange19
▪ A tracking tool to help you find influencers on particular subjects"
▪ Clout "
▪ Traackr - http://traackr.com/how-it-works/
choosing an influencer

20. interne Orange20
▪ Select influencers (specific to the subject or theme you are covering)"
"
"
"
""
▪ What is a kit for influencers? It a pre-loaded USB key with key images,
Twitter hash tags etc. that have been pre-created along with product/
service/event info. Attention this is not the same thing as the press, the
tone of voice is specific to each influencers, some have a big following.
choosing an influencer
continued
create an influencer kit "
▪blogs"
▪tweets"
"

21. interne Orange21
a few examples in action
Orange"
EDF"
Oscars

22. interne Orange22
Twitter hash tags help to gather
specific communities around an idea

23. interne Orange23
the power reach of a tool like Twitter
Impressions

24. interne Orange24
example of a Twitter EDF campagne
using a sports moment

25. interne Orange25
example of Twitter Orange campagne
using humour

26. interne Orange26
Facebook to landing page to Twitter
to Daily Motion

27. interne Orange27
employees and customers propagating
messages on Facebook linked back to Twitter
using the hashtag #orange20

28. interne Orange28
"
video creation or Google hang out"
"
"
using video teasers

29. interne Orange29
using a Twitter wall during events

30. interne Orange30
business events on Linked In
The LinkedIn Events Tool is
the most recent application to
receive an overhaul as millions
of members have been
increasingly utilizing the tool to
source and sign up to attend
local or industry-related
events. The new features of
the LinkedIn Events Tool
benefit event organizers,
marketers and professionals
alike."
You must be creative and
target your promotional
efforts to your core
audience, and the new
LinkedIn Events Tool can help
you do just that!"
One of the new features of the
LinkedIn Events Tool is the
ability for people to
easily search for relevant events. LinkedIn will
automatically showcase a handful of events related to
your network connections, industry and geographic
location, but the search tool can uncover many more
events that you may be interested in."
With the search tool, you can home in on specific
industries and geographic locations, and include
“past events” in the search results."

31. interne Orange31
Linkedin

32. interne Orange32
keeping the momentum going
after the event

33. interne Orange33
▪ Storify lays out, in a sequenced fashion, the chronology of an
event, allowing the users to comment on images and content.
a power tool for presenting speaker content and
following an event to keep the buzz buzzing

34. interne Orange34
examples of using Storify

35. interne Orange35
Blogs continue to keep the interest
going when they are updated regularly

36. Thank you