This slide show presents a problem / solutions scenario revealing the faulty protocol of most commercial weight-loss programs and diets. Then, it explains the process of a successful, long-term lifestyle approach. It is presented by: Private Label Fitness is the Leader in Branded Fitness Marketing. We provide state-of-the-art fitness components and make them available to fitness professionals interested in white label fitness products, branded fitness products, white label fitness services, branded fitness services and branded fitness in general.

1. Finally...
Truth
The About
Weight-Management

2. Why All Commercial
Diets FAIL
WWeeiigghhtt--LLoossss vvss.. FFaatt--LLoossss
● Conventional diets emphasize wweeiigghhtt--lloossss..
● The kkeeyy to permanent weight-management
is understanding the ddiiffffeerreennccee between
““wweeiigghhtt--lloossss”” and ““ffaatt--lloossss..””

3. You Can’t Starve Fat..!
PPhhyyssiioollooggiiccaall FFAACCTTSS
● Fat is stored energy
● Your body will adapt to starvation
● Fat rreeqquuiirreess ooxxyyggeenn to be burned
● Oxygen rreeqquuiirreess eexxeerrcciissee

4. Personalization is the Key
to Your Success
OOnnee SSiizzee DDooeess NNOOTT FFiitt AAllll
● People are ggeenneettiiccaallllyy ddiiffffeerreenntt
● People live iinnddiivviidduuaall lliiffeessttyylleess
● Individual ffoooodd pprreeffeerreenncceess
● Individual ccaalloorriicc iinnttaakkee rreeqquuiirreemmeennttss

5. The Big Myth
TThhee MMaaggiicc NNuummbbeerr……33,550000
● 3,500 calories = 1 pound on the scale (false)
● 7,000 calories = 2 pounds on the scale (false)
● Reduce caloric intake -1,000 calories per day
● -1,000 x 7 days = -7,000 calories = -2lbs per week

6. The Big Myth

7. Diets Starve Muscle… Not Fat!
FFaauullttyy iinn DDeessiiggnn........
● The body is efficient at storing fat
● Easier to convert muscle into energy
● Conventional diets starve muscle
● Most diets don’t include any activity - no oxygen

8. Commercial Diets Cause Damage
IItt GGeettss EEvveenn WWoorrssee....!!
● Restricted calories = SSttaarrvvaattiioonn
● Restricted calories = CCoommpprroommiisseedd IImmmmuunnee SSyysstteemm
● Restricted calories = AAggiittaatteedd NNeerrvvoouuss SSyysstteemm
● Restricted calories = HHoorrmmoonnaall IImmbbaallaanncceess

9. A Typical Case…
MMeeeett JJooee DDiieetteerr
● Age: 40
● Height: 6’ 1”
● Weight: 200 lbs
● Body-Fat: 24%
● Daily Caloric Intake: 3,000
● Two Big Meals per day
Physical
Characteristics

10. A Typical Case: 2-Weeks
RReessttrriicctteedd CCaalloorriiee PPrroottooccooll
● Calorie intake reduced to
2,000 per day
● Results: Weight drops to
190 in just 2 weeks
● Symptoms: Metabolic rate
declines / sluggish

11. A Typical Case: 5-Weeks
““PPllaatteeaauu BBuusstteerrss PPrrooggrraamm””
● Calorie intake cut to 1,500 per day
● Results: Weight drops to 180
● Symptoms: requires sleep / sluggish / headaches
● Cravings: sugars and fat

12. Typical Case Results: 10-Weeks
WWhhaatt HHaappppeenneedd....??
Post Diet Stats:
Program Results:
● Results = 170 lbs after 10 weeks
● Body-fat = 22%
● Lost 30 lbs
● Lost 2% body-fat

13. Typical Case: One Year Later
● Age: 41 IItt GGoott WWoorrssee......
● Weight: 203 lbs
● Body-fat: 32%
● Calorie intake: 2,000
1,000 less calories than last year!

14. Concepts of Individuality
DDiiffffeerreenntt PPhhiilloossoopphhiieess......
● Old: You must conform to our program
● New: Our program will conform to YYoouu

15. You are Unique!
PPhhyyssiiccaall CChhaarraacctteerriissttiiccss
● Height
● Weight
● Gender
● Ethnicity
● Age
● Body-fat
● Stress
● Genetics

16. Elements of Individuality
NNuuttrriittiioonn
EExxeerrcciissee SSuupppplleemmeennttaattiioonn *
(optional)

17. Protein
Carb Fat
Nutrition First!
You body requires a balance of
protein, carbohydrate and fat.
A proper BALANCE is required in
order for your body to convert
these elements into FUEL.

18. Exercise…
- American Medical Association
-
Council on Scientific Affairs
1991

19. Exercise…
● Aerobic exercise &
Anaerobic
exercise
● Fat requires oxygen
to be burned
● Oxygen results
from exercise

20. Why Supplement
MMooddeerrnn tteecchhnnoollooggyy
ddeepplleetteess ffooooddss tthhrroouugghh::
● Pesticides / Chemicals
● Cooking / Heat
● Modified animal feed
● Genetically altered foods

21. How to Achieve Your Goals
● Focus on ffaatt--lloossss instead of weight loss
● Discover more about how yyoouurr bbooddyy wwoorrkkss
● Learn more about foods - become an eexxppeerrtt
● Design a menu for YYOOUURR bbooddyy’’ss nneeeeddss

22. How to Achieve Your Goals
● Retain a ffiittnneessss eexxppeerrtt
● Design an eexxeerrcciissee pprrooggrraamm around YYOOUU
● Exercise at least 44 ddaayyss per week
● Chart YYOOUURR pprrooggrreessss - every day!

23. How to Achieve Your Goals
● Learn about NNuuttrriittiioonnaall SSuupppplleemmeennttss
● Take only that which you need. FFoooodd ffiirrsstt!!
● Be CCoonnssiisstteenntt

24. How to Achieve Your Goals
TTaakkee
AAccttiioonn!!
Make the healthy lifestyle commitment for a Lifetime!