This document outlines a promotion campaign for Wells Fargo Bank to target college students and recent graduates. The campaign's objectives are to increase foot traffic by distributing scratch cards for a chance to win prizes and to receive over 24,000 additional customer visits. The strategies target college seniors graduating soon, those taking out loans for cars or homes, and current customers. Tactics include direct mail, scratch tickets inserted in bills, a street team on campuses, and digital marketing. Prizes include a Toyota Prius, TVs, gift cards, and financial incentives like fee waivers. Tracking and measurements of media sources will evaluate the promotion's success.