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BOOTSTRAPPING
AND BUILDING
STARTUP
TIPS
25TH FEB 2019
BANGALORE
Prashant Pansare
Serial Entrepreneur, Angel Investor
PRASHANT PANSARE
25 February
2019
A decade in
Corporate,
About a decade
Bootstrapping
multiple startups,
Raised Angel funding
Worked with
various founders
as Director of
accelerator,
Learnings from
various founders
in ecosystem
Founded Angel
Investment
Group with over
120 HNIs, 5
investments,
raised angel fund
Techie, Entrepreneur, Builder Enabler,Advisor Angel Investor
AGENDA
¡Understand Key Failure Reasons
¡Tips on building and bootstrapping
¡Tips on raising angel funding
25 February
2019
BUILDING STARTUP = RIDING TOUGHEST BULL LONG ENOUGH
25 February
2019
TOP MISTAKES
Building startup is like riding a bull in a way. It is tough,
unpredictable, trying to topple you at every opportunity, not
letting you relax and making you hold on to whatever you got to
survive.
It doesn't matter how much you strategize before actual ride, you
have to take it on your own.
25 February
2019
WHY STARTUP
FAIL
TOP MISTAKES
¡ Underestimate effort / time / resources required
¡ Networking which usually is “Not” Working
¡ Spend too much time building x year projections
¡ Building team of friends and not skill first
¡ Hire and keep people who don't work as hard as you do
¡ Selling (or Build) beforeValidating with customers
25 February
2019
TOP MISTAKES
When you have the wrong team, you lose focus, ignore
customers, fail to pivot, have a poor product, get
outcompeted, burn cash faster and of course end up
building what no one wants in the market… and DIE
eventually.
25 February
2019
TO SURVIVE
¡ Validate with “real” customers
¡ Build fast, fail fast, learn faster
¡ Keep eye on expenses
¡ Find “jugad”s – or growth hacks to save time and cost
¡ Incremental but continuous growth compounds magically
25 February
2019
“ Imagine running a tough race with fierce
competition…
Now imagine, running in wrong direction!
Clarity to thought brings clarity to execution
STARTUPSVS SMBSmall Businesses and Startups are
TWO DIFFERENT beings
USERSVS
CUSTOMERS
Don’t confuse between customer and user
STARTUPS ARE NOT
FOR CHARITY
Promise to pay is not same as paying today
TOO SMALL
MARKET SIZE
When a great team meets a lousy market, market wins.
When a lousy team meets a great market, market wins.
When a great team meets a great market, magic happens.
SMALL BUT
CONTINUOUS
GROWTH
COMPOUNDS
MAGICALLY
Keep growing continuously however small
it may be.
IDEA IS JUST A
SEED WITHOUT
NURTURING
Execution of idea is the only thing that
matters
DON’T
UNDERESTIMATE
EFFORT AND TIME
It takes looooong time….
BE A JUGADU
Find easier,
cheaper and
faster means
always
EVEN FERRARI
TAKES A PITSTOP
Don’t ignore your physical and mental
health and wellbeing
VALIDATE WITH
CUSTOMER
Everything else is hypothesis of founder
Pivot is critical, don’t ignore market signals
VANITYVS REAL
METRICSVanity metrics are Ego-boosters
FB Likes, PR,Twitter followers,Top line, pipeline, Funding etc
GETTING IN NEWS
!= GROWTH
Playerify E.T. coverage , user growth = 0
TIPS FOR BOOTSTRAPPING
¡ Understand personal burn rate, plan for 24 months
¡ Reduce Liabilities personally, be Frugal
¡ Earn today, spend day after,Time value of Money
¡ Apply for Multiple credit cards with varying payment cycles
¡ Personal & Family insurances (term insurance, medical etc.,)
25 February
2019
EAGLE10 VENTURES CONFIDENTIAL
TIPS FOR BOOTSTRAPPING
¡ Build great team, share healthy equity. 100% of 0 is 0. Calculate %
correctly 50-50 by default is bad idea.
¡ Don’t create assets in business or for future needs
¡ Keep eye on expenses - always
¡ Find “jugad”s – or growth hacks to save time and cost
¡ Calculate the opportunity and time cost
¡ Learn skills of cross functions – be Self-sufficient
25 February
2019
QUESTIONS?
RAISING SEED
FUNDING
Every Pitch is always won before the act of pitching itself!
Hence, the need to understand, research, prepare right!!
KEY GOAL OF
PITCH
Pitching to investors is like the first date
experience…
TIPS
PITCHING TIPS
¡ Understanding the audience for pitch session
¡ Defining the goal of pitch
¡ Engaging in constructive dialogue
¡ Soft Skills required for the pitch
¡ Pitch is only for getting the second meeting to discuss in depth
¡ Ground reality about fund raise
¡ Most importantly, Practicing the pitch often
25 February
2019
MUST HAVES
PITCHING MUST HAVES
¡ WHY - are you doing this
¡ WHAT - are your solving?
¡ HOW - is your solution useful?
¡ HOW - effective is your solution (Validation and Traction)?
¡ DEMO - nothing beats real demonstration
¡ HOW - big can you become (Market)
¡ WHO ELSE - is competing with you
Find ways to win the trust of investor first
25 February
2019
We invest in early stage tech driven start-ups up to 3Cr
Prashant@eagle10ventures.com

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Startup Bootstrapping Tips

  • 1. BOOTSTRAPPING AND BUILDING STARTUP TIPS 25TH FEB 2019 BANGALORE Prashant Pansare Serial Entrepreneur, Angel Investor
  • 2. PRASHANT PANSARE 25 February 2019 A decade in Corporate, About a decade Bootstrapping multiple startups, Raised Angel funding Worked with various founders as Director of accelerator, Learnings from various founders in ecosystem Founded Angel Investment Group with over 120 HNIs, 5 investments, raised angel fund Techie, Entrepreneur, Builder Enabler,Advisor Angel Investor
  • 3. AGENDA ¡Understand Key Failure Reasons ¡Tips on building and bootstrapping ¡Tips on raising angel funding 25 February 2019
  • 4. BUILDING STARTUP = RIDING TOUGHEST BULL LONG ENOUGH 25 February 2019
  • 5. TOP MISTAKES Building startup is like riding a bull in a way. It is tough, unpredictable, trying to topple you at every opportunity, not letting you relax and making you hold on to whatever you got to survive. It doesn't matter how much you strategize before actual ride, you have to take it on your own. 25 February 2019
  • 7. TOP MISTAKES ¡ Underestimate effort / time / resources required ¡ Networking which usually is “Not” Working ¡ Spend too much time building x year projections ¡ Building team of friends and not skill first ¡ Hire and keep people who don't work as hard as you do ¡ Selling (or Build) beforeValidating with customers 25 February 2019
  • 8. TOP MISTAKES When you have the wrong team, you lose focus, ignore customers, fail to pivot, have a poor product, get outcompeted, burn cash faster and of course end up building what no one wants in the market… and DIE eventually. 25 February 2019
  • 9. TO SURVIVE ¡ Validate with “real” customers ¡ Build fast, fail fast, learn faster ¡ Keep eye on expenses ¡ Find “jugad”s – or growth hacks to save time and cost ¡ Incremental but continuous growth compounds magically 25 February 2019
  • 10. “ Imagine running a tough race with fierce competition… Now imagine, running in wrong direction! Clarity to thought brings clarity to execution
  • 11. STARTUPSVS SMBSmall Businesses and Startups are TWO DIFFERENT beings
  • 13. STARTUPS ARE NOT FOR CHARITY Promise to pay is not same as paying today
  • 14. TOO SMALL MARKET SIZE When a great team meets a lousy market, market wins. When a lousy team meets a great market, market wins. When a great team meets a great market, magic happens.
  • 15. SMALL BUT CONTINUOUS GROWTH COMPOUNDS MAGICALLY Keep growing continuously however small it may be.
  • 16. IDEA IS JUST A SEED WITHOUT NURTURING Execution of idea is the only thing that matters
  • 17. DON’T UNDERESTIMATE EFFORT AND TIME It takes looooong time….
  • 18. BE A JUGADU Find easier, cheaper and faster means always
  • 19. EVEN FERRARI TAKES A PITSTOP Don’t ignore your physical and mental health and wellbeing
  • 20. VALIDATE WITH CUSTOMER Everything else is hypothesis of founder Pivot is critical, don’t ignore market signals
  • 21. VANITYVS REAL METRICSVanity metrics are Ego-boosters FB Likes, PR,Twitter followers,Top line, pipeline, Funding etc
  • 22. GETTING IN NEWS != GROWTH Playerify E.T. coverage , user growth = 0
  • 23. TIPS FOR BOOTSTRAPPING ¡ Understand personal burn rate, plan for 24 months ¡ Reduce Liabilities personally, be Frugal ¡ Earn today, spend day after,Time value of Money ¡ Apply for Multiple credit cards with varying payment cycles ¡ Personal & Family insurances (term insurance, medical etc.,) 25 February 2019 EAGLE10 VENTURES CONFIDENTIAL
  • 24. TIPS FOR BOOTSTRAPPING ¡ Build great team, share healthy equity. 100% of 0 is 0. Calculate % correctly 50-50 by default is bad idea. ¡ Don’t create assets in business or for future needs ¡ Keep eye on expenses - always ¡ Find “jugad”s – or growth hacks to save time and cost ¡ Calculate the opportunity and time cost ¡ Learn skills of cross functions – be Self-sufficient 25 February 2019
  • 27. Every Pitch is always won before the act of pitching itself! Hence, the need to understand, research, prepare right!!
  • 28. KEY GOAL OF PITCH Pitching to investors is like the first date experience…
  • 29. TIPS
  • 30. PITCHING TIPS ¡ Understanding the audience for pitch session ¡ Defining the goal of pitch ¡ Engaging in constructive dialogue ¡ Soft Skills required for the pitch ¡ Pitch is only for getting the second meeting to discuss in depth ¡ Ground reality about fund raise ¡ Most importantly, Practicing the pitch often 25 February 2019
  • 32. PITCHING MUST HAVES ¡ WHY - are you doing this ¡ WHAT - are your solving? ¡ HOW - is your solution useful? ¡ HOW - effective is your solution (Validation and Traction)? ¡ DEMO - nothing beats real demonstration ¡ HOW - big can you become (Market) ¡ WHO ELSE - is competing with you Find ways to win the trust of investor first 25 February 2019
  • 33. We invest in early stage tech driven start-ups up to 3Cr Prashant@eagle10ventures.com