SlideShare a Scribd company logo
Building a Brand around a Lifestyle.
OUTLOOK
NOT JUST A BRAND, BUT A LIFESTYLE
• Outlook brand is the training clothing for all champions. While Nike and Under Armor dominate the
sport licensing industry, Outlook focusing on Cross Fit and training centers for the athletes.
""If you see me in a fight with a bear, prey for the
bear". I've always loved that quote. That's
"mamba mentality" we don't quit, we don't cower,
we don't run. We endure and conquer. Stop
feeling sorry for yourself, find the silver lining and
get to work with the same belief, same drive and
same conviction as ever..” - Kobe Bryant
BEST POSITION TO BE SUCCESSFUL
• Outlook brand delivers high quality material for high quality performance. We believe in
putting out the top materials on the market to give our customers the most enjoyable
experience.
• Product line includes:
I. Tank tops
II. Custom cotton T-Shirts and Sweatshirts
III. Sweatpants and Shorts
IV. Socks
WHAT DISTINGUISHES THE BRAND
• No training regiment works for every individual. We take the same approach when it
comes to designing our merchandize. Outlook gives the consumer the chance to
customize their clothes. This enhances the consumers experience.
A. Custom Writing- Allowing each person to put motivational phrases on the clothing
B. Custom Color way- Giving the individual a chance to adapt the color wave to a certain
preference or team.
YOU ARE WHAT YOU DO REPEATEDLY
• The Outlook brand prides its self in a consistent performance when it comes to their
materials. Since we charge an upscale price, we deliver only the best.
• The pride of the company is its ability to last through even the toughest workouts.
• We want the consumer to think of the material as something they can use during not just
any workout, but through any physical activity.
• Referring back to “mamba mentality”, we believe that are product can ENDURE anything !
DISTRIBUTION
• Whole sale :
1. 24 Hour Fitness
2. LA Fitness
3. Retro Fitness
• Available online:
1. Amazon
2. Body Building
Outlook Brand
Outlook Brand

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Outlook Brand

  • 1. Building a Brand around a Lifestyle. OUTLOOK
  • 2. NOT JUST A BRAND, BUT A LIFESTYLE • Outlook brand is the training clothing for all champions. While Nike and Under Armor dominate the sport licensing industry, Outlook focusing on Cross Fit and training centers for the athletes. ""If you see me in a fight with a bear, prey for the bear". I've always loved that quote. That's "mamba mentality" we don't quit, we don't cower, we don't run. We endure and conquer. Stop feeling sorry for yourself, find the silver lining and get to work with the same belief, same drive and same conviction as ever..” - Kobe Bryant
  • 3. BEST POSITION TO BE SUCCESSFUL • Outlook brand delivers high quality material for high quality performance. We believe in putting out the top materials on the market to give our customers the most enjoyable experience. • Product line includes: I. Tank tops II. Custom cotton T-Shirts and Sweatshirts III. Sweatpants and Shorts IV. Socks
  • 4. WHAT DISTINGUISHES THE BRAND • No training regiment works for every individual. We take the same approach when it comes to designing our merchandize. Outlook gives the consumer the chance to customize their clothes. This enhances the consumers experience. A. Custom Writing- Allowing each person to put motivational phrases on the clothing B. Custom Color way- Giving the individual a chance to adapt the color wave to a certain preference or team.
  • 5. YOU ARE WHAT YOU DO REPEATEDLY • The Outlook brand prides its self in a consistent performance when it comes to their materials. Since we charge an upscale price, we deliver only the best. • The pride of the company is its ability to last through even the toughest workouts. • We want the consumer to think of the material as something they can use during not just any workout, but through any physical activity. • Referring back to “mamba mentality”, we believe that are product can ENDURE anything !
  • 6. DISTRIBUTION • Whole sale : 1. 24 Hour Fitness 2. LA Fitness 3. Retro Fitness • Available online: 1. Amazon 2. Body Building