FInal

1. Don’t fear artificial intelligence Mackenzie Scott
FA 102a
Research and Speculative Product/ Service Development

2. Don’t fear artificial intelligence Mackenzie Scott
Assignment One, Research
http://www.kurzweilai.net/dont-fear-artificial-intelligence-by-ray-kurzweil
"Don’t fear artificial intelligence"

3. Don’t fear artificial intelligence Mackenzie Scott
Assignment One, Research
"AI, the pivotal technology in achieving progress"
http://time.com/5087385/why-you-shouldnt-be-afraid-of-artificial-intelligence/

4. Don’t fear artificial intelligence Mackenzie Scott
Assignment One, Research
"Humanity introduced to existential risk with nuclear threats"
https://www.wired.com/2012/08/robot-and-frank-robot-ads/

5. Don’t fear artificial intelligence Mackenzie Scott
Assignment One, Research
"Preventative action, continuing the advancement of social ideals"
http://open.lib.umn.edu/collegesuccess/chapter/5-3-dealing-with-special-texts

6. Don’t fear artificial intelligence Mackenzie Scott
Assignment One, Future Product or Service
AI is the future, the future is now
- develop safety strategies and guidelines
-helps develop our social ideals
-will reduce violence with development

7. Don’t fear artificial intelligence Mackenzie Scott
Assignment Two, Source for Brand Character Words
Lin Manuel Miranda
https://www.etonline.com/lin-manuel-miranda-set-return-
hamilton-puerto-rico-show-2019-90723

8. Don’t fear artificial intelligence Mackenzie Scott
Assignment Two, Name Processing
Pivitol Intelligence, Achieving Intelligence, Artificial Advancemet, Artifical Achievement
Pivitol, achieving, advancement

9. Don’t fear artificial intelligence Mackenzie Scott
Assignment Two, Final Product/Service Name
ArtificialAdvancemet
-Show that there is progress still happening
-Artificial isn't the scary word, intelligence is
-It leaves the product open to expansion and
more development for sales

10. Don’t fear artificial intelligence Mackenzie Scott
Assignment Two, Brand Character Diagram Sketches(s)

11. Don’t fear artificial intelligence Mackenzie Scott
Independence
Restitution
Apprentice
Persona
Astute
Trusted
Amaze
Tone
Purpose
Succinct
Unimpeachable
Eminet
Language
Artifical
Advancements
Astonish
Knowledgeable
Revolutionary
Assignment Two, Final Product/Service Name

12. Don’t fear artificial intelligence Mackenzie Scott
Assignment Three, Logo and Logotype Research
https://www.ted.com/
https://www.livestrong.org/dd
https://www.mozilla.org/en-US/
https://acumen.org/
http://www.kennedy-center.org/
Trusted
Independence
Knowledgeable
Astonish
Eminent

13. Don’t fear artificial intelligence Mackenzie Scott
Assignment Three, Logotype Research, Word from Diagram”
Trusted
Independence
Knowledgeable
Astonish
Eminent

14. Don’t fear artificial intelligence Mackenzie Scott
Assignment Three, Logotype Research, Word from Diagram”
Artificial Advancement
AA

15. Don’t fear artificial intelligence Mackenzie Scott
Assignment Three, Finished Logotype
AA