The document reports on testing an idea for a service called MyTripStory, which allows travelers to create stories about their trips. After initial interviews and surveys, the team found that most users don't need detailed statistics and want easy-to-create styled reports. The idea was refined to target active tourists who want colorful, template-based stories without much effort. Competitor research was conducted. The final value proposition is a service that uses manually and automatically collected trip data to generate stories, infographics, or books with minimal user time.