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Final Report for OAP                          Venture Lab


                       Infotainment team




                       MyTripStory
            Create an exciting story of your trip
Initial Idea and Value Proposition

MyTripStory is a service for travelers who would like to
  create an exciting story of their journey.


MyTripStory is a colorful styled tale about one's journey
  with photos, maps, routes, descriptions of impressions
  and a lot of interesting details and statistics.
How we have pivoted to test
opportunity
1. First hypothesis
2. First experiment (15 face2face interviews)
3. Results of the first experiment
4. Competitors research
5. Second hypothesis
6. Second experiment (e-survey, 77 resp.)
7. Results of the second experiment
8. Market size evaluation
9. Final idea and Value proposition
Who our users are and
  what the Value proposition is
Initial view                      Changed view
Tourists (4 types of)Сreate a     Active touristsGet colorful
story, save, share it with        "snapshot-trip-story" without
friends/family                    spending much time
Business travelersBoard           Bloggers, passionate
records of their often business   travelersCreate exciting story of
trips                             their trip for their audience and
Campers and discovery             himself
    travelersLogbook of their     Passive tourists and Business
    crusades                      travelersno interest
What potential users want
Initial thoughts             Some findings
Most of users:               Most of users:
– want to get a lot of       – don't need a lot of statistics
    different statistics     – want styled trip reports made easily from
– like to write their trip   range of templates
    story                    – want to have opportunity to get printed
                             trip story book or infographics
                             – don't want spend much time on a story
                                 writing
Potential evolution of Initial Idea
into conception "Stories of places"
Problem: Many places are famous due to their stories,
  but these wonderful stories are scattered all over the
  Internet or stored in hard accessible sources


Need: As consumers are looking for offers and discounts
  on Foursquare, as travelers looking for interesting
  stories and impressions in their journey. They would
  like to touch the story and share it with others.


Solution: MyTripStory could help travelers to discover
  stories of places and make it a part of their trip story
Competitors research




We decided to choose only active tourists segment (refused
       from "bloggers" and "passionate travelers")
Market size




27% annual market growth - based on Y2Y users growth of
       special trip applications (Tripit, Tripadvisor)
Final Idea and Value proposition

MyTripStory is a service for active tourists who would like to
    get an exciting story of their journey without spending
    much time.
Based on added manually and automatically gathered data
about a trip: geopoints, fun stats, facts and descriptions,
photos and other media, information from social networks
MyTripStory creates a colorful story (infographics, e-album,
trip story book) according templates user choose.

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Final report of OAP

  • 1. Final Report for OAP Venture Lab Infotainment team MyTripStory Create an exciting story of your trip
  • 2. Initial Idea and Value Proposition MyTripStory is a service for travelers who would like to create an exciting story of their journey. MyTripStory is a colorful styled tale about one's journey with photos, maps, routes, descriptions of impressions and a lot of interesting details and statistics.
  • 3. How we have pivoted to test opportunity 1. First hypothesis 2. First experiment (15 face2face interviews) 3. Results of the first experiment 4. Competitors research 5. Second hypothesis 6. Second experiment (e-survey, 77 resp.) 7. Results of the second experiment 8. Market size evaluation 9. Final idea and Value proposition
  • 4. Who our users are and what the Value proposition is Initial view Changed view Tourists (4 types of)Сreate a Active touristsGet colorful story, save, share it with "snapshot-trip-story" without friends/family spending much time Business travelersBoard Bloggers, passionate records of their often business travelersCreate exciting story of trips their trip for their audience and Campers and discovery himself travelersLogbook of their Passive tourists and Business crusades travelersno interest
  • 5. What potential users want Initial thoughts Some findings Most of users: Most of users: – want to get a lot of – don't need a lot of statistics different statistics – want styled trip reports made easily from – like to write their trip range of templates story – want to have opportunity to get printed trip story book or infographics – don't want spend much time on a story writing
  • 6. Potential evolution of Initial Idea into conception "Stories of places" Problem: Many places are famous due to their stories, but these wonderful stories are scattered all over the Internet or stored in hard accessible sources Need: As consumers are looking for offers and discounts on Foursquare, as travelers looking for interesting stories and impressions in their journey. They would like to touch the story and share it with others. Solution: MyTripStory could help travelers to discover stories of places and make it a part of their trip story
  • 7. Competitors research We decided to choose only active tourists segment (refused from "bloggers" and "passionate travelers")
  • 8.
  • 9. Market size 27% annual market growth - based on Y2Y users growth of special trip applications (Tripit, Tripadvisor)
  • 10. Final Idea and Value proposition MyTripStory is a service for active tourists who would like to get an exciting story of their journey without spending much time. Based on added manually and automatically gathered data about a trip: geopoints, fun stats, facts and descriptions, photos and other media, information from social networks MyTripStory creates a colorful story (infographics, e-album, trip story book) according templates user choose.