The document outlines a startup idea called 'Freebirds,' which is a platform for solo travelers to connect and plan trips together based on shared interests and travel dates. It identifies a significant market potential primarily in Asia, Europe, and North America, citing existing platforms like Couchsurfing as examples. The business model emphasizes social networking, user engagement, and partnerships with tourism-related entities, while the marketing strategy includes targeted advertising and seasonal promotions.

1. Opportunity execution project
Team Start-Up

2. Opportunity execution
project
Team Start-Up @venture-lab
Technology Entrepreneurship (Fall 2012 Course)
Assistant Professor Chuck Eesley, Management Science & Engineering,
Stanford University

3. Freebirds :
Solo Tourism Together!
Index:
1. Startup Idea
2. Market
3. Business Model
4. Marketing Strategy
3. The Prototype

4. 1.Startup Idea
Have you ever traveled alone before?
In case we can find someone with same interest and same day-off
with you, would you consider yourself to go traveling with them?
"Freebirds" is about a community,
who "accidentally" traveling to the
same destination and same time, so
why don't we arrange a traveling
together with our new friend from all
around the world with different
culture ?

5. How it is work:
- Anyone can register and make a profile in order to start a group.
- A member can open a group, pickup a location and time.
- Then, other members can register in the group and start planning.
- The web provide a feature of making a schedule, change it, add
reservations, and so on.
- People can evaluate their trip and share their photos and
recommendations.
- The web provide a list of activities and interest in each city.
- The web provide a search engine for hotels, cars, activities tickets…etc

6. 2. Market
Potential market:
1. Asia
2. Europe
3. North America
Couchsurfers by country Couchsurfers by city
According to Internet Users and more information on other sites in service like us. Interesting
example is Couchsurfing Couchsurfing.org – The world's largest travel community. Asia, Europe
and America are also Potential market.

7. Market Size Analysis
USERS Number of Users Industry Figures
CouchSurfing (couchsurfing.org) TravBuddy (travbuddy.com)
Over 3.6 million registered profiles* Over 419,188 travelers**
Monthly Visitors 570,000*** Monthly Visitors 130,000***
United States 12.3% India 19.3%
France7.3% United States 14.8%
Germany6.3%.....*** United Kingdom 6%......***
Info : 2012
*wikipedia ** travbuddy ***findthebest

8. Market Size Analysis
Estimating Number of Users in this section : Industry Figures
CouchSurfing (couchsurfing.org)
3,600,000*** Old Users New Users
TravBuddy (travbuddy.com) >5,000,000 >1,000,000
419,188** Estimating (in this section )
Hospitality Club (hospitalityclub.org) > 6,000,000
647,000* Estimating our Users
Tripping (tripping.com) bewelcome.org > 300,000
other websites
Info : 2012
*wikipedia ** travbuddy ***findthebest

9. 3. Business Model
Value Propositions
Social Networking Site , Users can meet new people
who "accidentally" traveling to the same destination and
same time. Easy communication & planning, good offers,
free place to create travel group. People can evaluate their
trip and share their photos and recommendations.
- Provide a feature of making a schedule, change it, add reservations, and so on.
- Provide a list of activities and interest in each city.
- Provide a search engine for hotels, cars, activities tickets…etc

10. 3. Business Model
Customer Segments Customer Relationships
- Single 20s professionals - e-Newsletter
- Old people who want to see - Event & Sponsor
the world - Consultation
- College students groups - Contact: Form, email
- Couples . - Social network

11. 3. Business Model
Channels Revenue Streams
- Website - Advertising & Sponsoring
- Mobile Apps - Google Ads, Admob Ads
- Facebook App, Google Ads, -% per each reservation
App Store through the web
- Sales
Cost Structure
- Web design, development and update
- Hosting, Technical Resource Costs
- Marketing
- Staff & Organize

12. 3. Business Model
Key Activities Key Resources
- Web Design and - Strong relationships with
Development services providers
- Creating Mobile apps - Marketing (Online market,
- Marketing and Promoting Social Networks)
- Creating Networking - Software development
Partnership - Commitment (contracts)
-Getting sponsors - Friendly using website
- Huge date of attractions
and services
- Team

13. 3. Business Model
Key Partnership
- National Tourism Organization
National Tourism Development Authority
- Hotels, Hostels
- Flying companies, Car rental
- Tourism Attractions
- Tourism blogs, Web Sites, Forum
- Travelling insurance companies.
- Organizers( Festival, Concert, Sport)
- Journalists, Popular bloggers

14. 4. Marketing strategy
Seasonality strategies
- Advertising and Promoting in the Right Season And
Destination for our customers’ travel
- Creating Events & Sponsoring the Interesting Activities
in the Right Season
- Provide a list of activities in the Seasons
- Provide a list of the Seasonal Travel destinations
- Seasonal Travel News & Updates
- Special gifts in Seasons and Festivals

15. 4. Marketing strategy
Advertising strategies
- Advertising campaign on internet... Social Networking
Sites, Tourism blogs, Web Sites, Forums
- Radio Advertising Campaign
- Creative Billboard Advertising Campaigns
at Festival,Concert place.
National, Regional and Local Marketing Strategies
& Target market strategies
- Release advertising particularly focus on only potential
Customer in Target Market Segmentation, Potential
market.

16. Survey & Interview with potential customers

17. Survey & Interviews
-20 customers
To summarize our survey - In Asia, Europe and
America.
More than half people can't find relatives or friends with same day- - focus only on high
potential customers
off and some people said that friends doesn't interested in my Who can travel around
tourism destination . Almost all people don’t want to travel alone and his/her country,
want to go traveling together with someone with same interest and continent or the world
same day-off . Therefore, it is an opportunity, benefit from it for
“Solo Tourism Together”.
-14 customers
To summarize our Interviews -In Asia, Europe
- focus only on high
-All people think that it is a good idea and Almost all people want to potential customers
Who can travel around
use this website. But, some people think we need to raise a concern his/her country,
about the security or safety. continent or the world
- And then we tell them about identity verification features and the
verified member so they think that it will make customer believe in
our security policy.
- Almost all people want to be verified member

18. Marketing page, tests
Marketing experiments
-Our campaign on facebook page
-Our lauchrock page to get
customers to try out sign up with
an email address.
And then we share the links on
social networking websites.

19. Marketing page, tests
Marketing experiments (facebook page)

20. 2. Marketing page, tests
marketing experiments (lauchrock page )

21. 5. The Prototype
Home page :Before login

22. 5. The Prototype
Home page :Before login

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24. signed in :
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25. Thank you.
Team Start-Up @venture-lab
Stanford University