The document presents a new mobile app designed for young travelers to enhance their exploration experiences while minimizing the time spent on planning and research. Utilizing a symfony backend and Google Maps SDK, the app allows users to embark on quests, navigate the city, and earn rewards through gameplay. It targets a market of approximately 300 million potential users by offering free core content with additional paid features, promoting community-generated content and interaction with local businesses.

1. Your new way to discover places

2. Which problem do we solve?
Losing time to research things to do using different
sources, carrying travel guides and maps and running
the chance of having a very boring trip.

3. The app
Native Android app based on a Symfony backend.
APIs: self-built backend API + Google Direction public API.
Frontend uses a Google Maps SDK for the main game UI.

4. Splash screen Choose a category! Choose this quest...

5. Or this one. Choose Player Name and... Start your quest!

6. Learn more about your task and pin
your flag once you get there
After you pinned your first task you
will see how to get to the next one
By the end of the quest you see the
route you explored

7. Get rewards and use them to unlock
exciting new stuff!
Like this bonus quest

8. Business Model

9. Customer SegmentsCustomer Relationships
Channels
Revenue Streams
Value PropositionKey Activities
Key Resources
Cost Structure
Key Partners
• Young travellers
(15-30)
• Mobile-first users
• Android users
~300MM people/year
Potential market:
1. Self-service
2. Co-creation (2.0)
1. Invite friends
(word-of-mouth)
2. Hostels/Hotels
3. Airbnb/Booking.com
1. Quest Rating
2. Community-generated
content
Promotion
Evaluation
Convenience
Play a game that will show
you the city as if you were
part of it
Customization
Different categories and
quests for different
travellers!
&
Promotion
• Problem-solving – DIY
• Content creation
• Check-in/Unlock content
• Content creation
• Content curaton/filtering
Admin
• People (backend dev,
android dev, UI
designer, content
creators)
• Hardware + software
• Third-party apps
(Google APIs)
Content
Promotion
• Review/ratings services
(Yelp!, TripAdvisor)
• Route planning services
(Lonely Planet)
• Knowledge bases (Wikipedia,
Google)
• Social travelling platforms
(CouchSurfing)
• Accommodation booking
services (HomeAway,
Booking.com, Airbnb)
• Ticket/mixed booking
services (Skyscanner)
• Local businesses (shops, cafés,
bars, hotels, hostels...)
A
B2B: advertising from local
stores/shops/services
B2C: paid quests & bonus
features
B
Core content is always free for users!
40% 40% 20%
Tech Content Scalability

10. Value proposition canvas
• List places to see
• Save directions
• Find tour guides to
get knowledge
• Carry paper maps
• Spend time accessing
different sources of info
to plan
• Book tour guides
• No previous preparation
• No maps, no route
planning
• Real-time game focused
on experiencing the city
• Play a game while you get to know
the city
• Have hand-crafted, customized
quests combined in a single platform
• Collect flags and remember places
you know
• 2.0 – compare achievements with
others
• Pre-made routes – no planning
• No need for extra resources (e.g.
paper maps!)
• Customized quests
• Integrated Gmaps
• Descriptions, tips & fun facts
• Maps + directions
• Curated tips & stories
• One platform
GAINS
PAINS
JOBS
GAIN CREATORS
PAIN-KILLERS
PRODUCTS/SERVICES

11. Your new way to discover places

12. concept proudly developed by:
Karolina Skalska (Product design)
Rafael Fernandez (Android development)
Sergiu Tomsa & Annamaria Kadar (Backend development)
Caio Donini (Project management & business)