For a class project - worked in a group and responded to a RFP from Frank\'s Gym, a made-up gym in Franklin County looking to expand business model and add a new location in the Atlanta area. This is the Final Report and our Final Recommendations.
P.H.A.K.D. Marketing provides a summary of why they should be chosen as the agency to represent Dynamic Fitness. They aim to meet all client needs and strive for consistency. As a new, young agency, they are directly connected to Dynamic Fitness' target audience of young students. Their agents are well-trained in public relations and determined to gain public understanding and acceptance of what they and Dynamic Fitness have to offer. P.H.A.K.D. Marketing believes they are the right agency for Dynamic Fitness and look forward to developing a close relationship.
A report by four Sote ICT graduates and current Sote Hub members from a study trip to Slovakia in May 2016, where they visited various companies, startup hubs and presented at Slovak secondary schools about their startup ideas.
The fitness industry in the Philippines is still growing due to stress and unhealthy lifestyles leading to health issues like obesity and diabetes. There are several trends in the industry for 2010 including an aging population seeking fitness programs, a rise in childhood obesity, increased social networking and home fitness, and more educated fitness professionals. A comparative study found that purchasing home gym equipment may be cheaper than gym memberships in the long run, though group classes are motivating. Based on this, Slimmer's World is concluded to be the best affordable option compared to other gyms.
1) Adamson defeated National University in straight sets to earn their 10th win in 12 games behind strong performances from Nerissa Bautista, Angela Benting and Michelle Laborte.
2) San Sebastian-Excelroof swept Ateneo in 3 sets, overcoming a late deficit in the third set to seal the win and keep pace with Adamson at the top of the standings.
3) The losses dropped Ateneo to 6-5 and opened up an opportunity for Lyceum and Far Eastern University to qualify for the Final Four.
ProFitness will open a new fitness center in Kharghar, Navi Mumbai to provide affordable fitness, body building, and weight loss programs. It will offer services like aerobics, cycling, yoga, and muscle training for Rs. 1000 per month. The founders have invested Rs. 1 crore. ProFitness expects to earn a net profit of Rs. 15.96 lakh in the first year by enrolling 50 members per month. It aims to eventually expand to other cities across India.
The Field of Human Resource Management is developing very fast and every department of Human activity is realizing it’s important in the smooth functioning of the organization. Innovative techniques are developed to improve the culture at workplace so that the employees are motivated to give in their best to the organization as also to attain job satisfaction. Hence, it important implements the latest human resource practices in the organization.
The Latest Techniques in the field of Human Resource Development are Employees for Lease, Moon Lighting by Employees, Dual Career Group, Work Life Balance (flexi time & flexi work), Training & Development, Management Participation in Employees’ organization, Employee’s Proxy, Human Resources Accounting, Organizational Politics, Exit Policy & Practice, etc.
This project is about WORK LIFE BALANCE. A latest technique in the field of a human resource. To see how the organization is adopting the new trends in the HR field.
P.H.A.K.D. Marketing provides a summary of why they should be chosen as the agency to represent Dynamic Fitness. They aim to meet all client needs and strive for consistency. As a new, young agency, they are directly connected to Dynamic Fitness' target audience of young students. Their agents are well-trained in public relations and determined to gain public understanding and acceptance of what they and Dynamic Fitness have to offer. P.H.A.K.D. Marketing believes they are the right agency for Dynamic Fitness and look forward to developing a close relationship.
A report by four Sote ICT graduates and current Sote Hub members from a study trip to Slovakia in May 2016, where they visited various companies, startup hubs and presented at Slovak secondary schools about their startup ideas.
The fitness industry in the Philippines is still growing due to stress and unhealthy lifestyles leading to health issues like obesity and diabetes. There are several trends in the industry for 2010 including an aging population seeking fitness programs, a rise in childhood obesity, increased social networking and home fitness, and more educated fitness professionals. A comparative study found that purchasing home gym equipment may be cheaper than gym memberships in the long run, though group classes are motivating. Based on this, Slimmer's World is concluded to be the best affordable option compared to other gyms.
1) Adamson defeated National University in straight sets to earn their 10th win in 12 games behind strong performances from Nerissa Bautista, Angela Benting and Michelle Laborte.
2) San Sebastian-Excelroof swept Ateneo in 3 sets, overcoming a late deficit in the third set to seal the win and keep pace with Adamson at the top of the standings.
3) The losses dropped Ateneo to 6-5 and opened up an opportunity for Lyceum and Far Eastern University to qualify for the Final Four.
ProFitness will open a new fitness center in Kharghar, Navi Mumbai to provide affordable fitness, body building, and weight loss programs. It will offer services like aerobics, cycling, yoga, and muscle training for Rs. 1000 per month. The founders have invested Rs. 1 crore. ProFitness expects to earn a net profit of Rs. 15.96 lakh in the first year by enrolling 50 members per month. It aims to eventually expand to other cities across India.
The Field of Human Resource Management is developing very fast and every department of Human activity is realizing it’s important in the smooth functioning of the organization. Innovative techniques are developed to improve the culture at workplace so that the employees are motivated to give in their best to the organization as also to attain job satisfaction. Hence, it important implements the latest human resource practices in the organization.
The Latest Techniques in the field of Human Resource Development are Employees for Lease, Moon Lighting by Employees, Dual Career Group, Work Life Balance (flexi time & flexi work), Training & Development, Management Participation in Employees’ organization, Employee’s Proxy, Human Resources Accounting, Organizational Politics, Exit Policy & Practice, etc.
This project is about WORK LIFE BALANCE. A latest technique in the field of a human resource. To see how the organization is adopting the new trends in the HR field.
Knock-Out Personal Training is a new personal training studio in Cape Coral, FL that offers one-on-one customized training. The company aims to appeal to customers who value personalized attention from a trainer. Knock-Out's services include fitness evaluations, customized workout plans, and help monitoring diet and progress. The company plans to launch its marketing campaign in May and expects to establish itself in Cape Coral within three months, with a goal of expanding throughout Lee County by 2013.
The Powershop Gym is looking to advertise their upcoming "Worldly Wellness" promotion to gain new members and target residents aged 25-65. Through a 3-6 month advertising campaign in the local Brookings Register newspaper and online platforms, the Powershop aims to reach a wider customer base across the region's 6 counties. The Register's readership demographics align well with the Powershop's target market, and online advertisements will help promote the business beyond just print subscribers.
Foundation document for the Interactive Workshop held during TalentNet Interactive at SXSW in Austin, March 2013. Participants used the 24 Hour Fitness program as a working "case study" to learn how to improve social recruiting & employer branding through:
1) Messaging
2) Social Platforms
3) Sourcing
Over the course of 4.5 hours, 24 Hour Fitness received marketing research suggestions for the improvement of their Social Recruiting program by nearly 100 practitioners & industry leaders. Participants received not only the same suggestions, but templates of the audit documents & step-by-step instructions on how to build the business case for program improvement to take back to their own organizations.
This was the first of what will be an ongoing workshop offered for organizations looking to improve their programs & conferences that want to offer hands-on, cutting edge material to their attendees. For more information, please contact crystal@brandedstrategies.com
This document presents a mobile app called FitFam that aims to help the over 80% of gym goers who quit going to the gym within 5 months by connecting users with workout partners. It discusses how lack of support is a key reason people stop going to the gym, and how having a workout buddy could help motivate users. The app allows users to easily find partners based on fitness interests, skill level, and availability. Potential revenue streams for the app include advertisements, commissions from gyms, partnerships with fitness brands, and merchandise. The team is seeking business partnerships both on and off campus to help acquire long-term customers at universities, corporations, gyms, and healthcare providers.
Advertising campaign for a fitness center.pptxQasimAli398466
The document provides details of a campaign planning presentation by Freak Fitness Center to launch an advertising campaign. The campaign aims to increase brand awareness, attract new members aged 25-40 in urban areas of Islamabad/RWP. It outlines the demographic profile, consumer behavior trends, key competitors to differentiate from, and objectives to increase brand awareness, drive membership, promote programs, foster community, and cultivate a positive brand image. Advertising channels include digital, website/SEO, outdoor and print media. The budget will be used for creative assets, execution across channels, and monitoring/optimization. Key aspects of successful execution include defining the target audience, choosing right channels, and creating compelling content highlighting the unique value proposition.
Solving the Problem Five-Step Marketing Research Approach.docxrronald3
Solving the Problem:
Five-Step Marketing Research Approach Presentation
Name
MKT/ 421
Date
Instructor
Introduction
A a local nonprofit charity has noticed a severe drop in new memberships as well as a decline in repeat membership. Because memberships are the primary source of the foundation’s funding, the decrease in both areas threatens the organization's ability to survive and grow. Therefore, management has decided to implement the five-step marketing approach to increase their understanding of the problem and find possible solutions. To be successful, the research must determine the problem, set research objectives, decide what data is needed, and then choose a method for obtaining the information. After compiling and analyzing the results, the marketing manager can then suggest changes that may optimize the chances of the charity’s future survival and growth.
(University of Phoenix, 2017)
2
Define the problem and set objectives
Decide what data is needed
Choose a research method
Make recommendations based on the results
Utilize the Five-Step Marketing Research approach
FIVE-STEP MARKETING RESEARCH
The above graphic depicts the five-step marketing approach as a series of steps. As new information or data becomes available, the researcher may go back to previous steps and repeat them. This circular process allows firms to refine the scope and quality of the potential solutions. Additionally, the five-step process may employ multiple data collection methods that include surveys, focus groups, one on one interviews, interception interviews, observation, or a combination of any of these methods or other techniques (Kerin & Hartley, 2017).
3
The Importance Of Marketing Research
Market research definition
Keeps business focused
Reduces risks
Enables managers to be future oriented & relevant
Permits business growth opportunities
Knowledge is power. And in the modern global market, marketing research is not just helpful; it is essential to be successful. (Fletcher, 2013). Marketing research provides knowledge to industries by alerting them to their strengths, weaknesses, opportunities, and threats by providing detailed information about their market, their product, their audience, the competition, and possible opportunities and threats (Kerin & Hartley, 2017). According to Kerin & Hartley (2017), "Marketing Research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions" (p. 206). These processes can improve a firms decision-making capabilities and reduce their level of risk. Such an analysis is important because it keeps the business focused on activities that fulfill their customer value proposition, fostering an increased level of relationship marketing. When companies are acutely attuned to the needs and demands of their clients, they can respond to changes in trends and customer preferences in a timelier fashion. Such det.
Fitness People is an online health and fitness directory that allows users to search for gyms, personal trainers, and other fitness services. It provides marketing benefits to businesses by giving them a profile page to promote their services and receive customer inquiries. Key features include search functionality, business listings with details like contact info and reviews, social media integration, and email newsletters. The proposal suggests that Fitness People can help fitness businesses effectively market themselves and generate more customer leads.
Marketing plan final 1 stroopts fitness club Huong Hip
This document provides a marketing plan for Stroops Fitness Club. It includes an executive summary that outlines Stroops' services and target market of adults aged 20-30 from middle-income two-parent families. It then performs a SWOT analysis comparing Stroops to competitors Gold's Gym and Performax Gyms. Stroops' strengths are its affordable prices and personalized atmosphere while manufacturing unique equipment. The plan sets goals to better advertise, educate staff, and increase memberships by 20% through strategies like radio advertising, mailers, and bundle packages. It estimates a budget and plans outcome evaluations to assess the plan's success.
Enterprise Rent-A-Car is the largest car rental company in North America. It has over 66,000 employees and operates internationally. Enterprise focuses on exceptional customer service through a decentralized structure that empowers local managers. Strategic marketing at Enterprise involves extensive market research and a customer-centric approach. The strategic marketing process includes planning, implementation, and control phases. Planning involves analyzing strengths, weaknesses, opportunities, and threats through tools like SWOT analysis. Implementation puts the marketing plan into action, while control evaluates results against goals. Strategic marketing is linked to corporate strategy through environmental analysis and a balanced scorecard framework.
Market Research to determine the need of an online integrated fitness resourceAkanksha Jain
The document summarizes a market research report conducted by a group of fitness enthusiasts in the San Francisco Bay Area. The research aimed to understand the target fitness market in the area and determine if there was a need for a website that aggregates fitness information, events, and meetups. Primary research involved an online survey of 1000 people in the target market. Key findings included that the target market was interested in joining others for local fitness activities but had difficulties coordinating schedules. Most used classes and meetups for fitness currently and were open to having a fitness buddy or using a website to coordinate workouts. However, they were not interested in online forums and preferred getting information from trusted sources like gym instructors. Over half said they would join and
Running Room is a Canadian retailer that has grown from one store to over 110 locations through a strong focus on customer relationships and service. The company understands customer needs through feedback and clinics, and designs products specifically for runners and walkers. Running Room builds loyalty through community events and a philosophy of improving customer wellness. This focus on creating value for customers in turn allows the company to capture value through sales and brand loyalty.
This document is a marketing research report prepared for Customized Training at Heartland Community College. It summarizes the results of a survey of 93 local businesses in Bloomington/Normal, Peoria, and Lincoln. The objectives of the research were to help Customized Training understand the training needs of area businesses and how to better promote its services. The report provides analyses and findings related to the training budgets, methods, and opportunities businesses utilize and the level of awareness of Customized Training in the region.
Example postJaron Warmack posted Feb 1, 2018 927 PMSub.docxSANSKAR20
Example post
Jaron Warmack posted Feb 1, 2018 9:27 PM
Subscribe
Primary or Secondary
Ranking
Market Research & Justification
s
1
5. Demographic breakdown of Scadona’s population by sex, age, gross income, education, disposable income, family size, and occupation (Cost = $2,000)
I chose this one as first because I think this is one of the most important items to consider before breaking into a market. The product is targeted towards a specific group, and if the population does not contain an adequate number of people then the venture is pointless. This information is secondary becuase this was pulled from outside resources.
s
2
7. Report of fifteen-year summary of economic trends in the area, shopping centers, occupations, disposable income, clothing sales, and specialty shops (Cost = $1,800)
Looking at trends in a specific area is very important when deciding to enter a market. This secondary source of information was able to be pulled without conducting specific research for this project, but is necessary in understanding if a new business could thrive in that market.
s
3
10. List of all current useable retail space openings in the area with rental rate per square foot, turnover rate for that spot and shopping center, population within one square mile with income ranges, housing values, occupations, ages and family sizes (Cost = $2,400)
Location is key in deciding where to put a new business, you want to be close enough to other businesses to drive competition, but not too close where you start cannibalizing a market. This secondary data research is considered as such because it is able to be gathered from outside specific reaserch.
s
4
1. A list of the gross sales figures of all existing women’s fitness spas in Scadona for the last two years (Cost = $400)
Understanding how profitiable like businesses can give you a taste to see if your business has the chance to be successful. This is secondary data because the information would be public record and is not specific to this exact project.
s
5
2. Map of the Scadona area showing major traffic routes, current shopping centers and types of stores, and locations of current fitness spas. (Cost = $1,500)
This secondary research goes back to the available locations point that was made earlier. Location is very important, especially when it comes to fitness clubs. You want to be in close proximity to both residential and work areas.
p
6
6. Mail survey of 300 subscribers to women’s magazines, questioning their fitness awareness, need for complete fitness services, amount of money spent on fitness activities annually, frequency of patronage of fitness spas (Cost = $5,000)
This piece of primary data can really get your customers invovled. You are asking women about their habits so that you can better customize an experience for a customer. This is primary because it is customized for this project with a specific objective.
p
7
4. Telepho ...
This document provides an executive summary for Fityess, a proposed discovery platform for the fitness and wellness industry in India. It outlines key problems in the current unorganized fitness market like lack of price/facility comparisons and credible content. Fityess aims to create an online marketplace connecting users to fitness services and content. It will allow users to search and book classes/trials, and provide business listings, reviews, and paid promotion options for monetization. The target audience is adults seeking to stay fit with smartphone/internet access. Revenue will come from ads, promotions, and an e-commerce store. Goals are to attract over 10,000 businesses and 100,000 users in the first year, and grow from there
This document provides an overview of a marketing communications course taught by Professor Ethan Chazin. It includes an agenda for the first week which focuses on introductions and a review of the syllabus. Background information is provided on the professor and his areas of expertise. Various marketing topics that will be covered in the course are briefly outlined such as consumer behavior, social media adoption, strategic market management, and the objectives and role of marketing communications.
Marketing intermediaries, marketing distribution channels, marketing intermed...Aptitude59 co., LTD
The document discusses marketing intermediaries and their role in distribution channels. It explains that intermediaries perform transactional, logistical, and facilitating functions that help producers reach consumers. This includes establishing buyer-seller relationships, physically distributing and storing goods, and providing financial and customer service support. While intermediaries can add value, producers may fear losing control or profit to them. Overall, if an intermediary is needed due to a lack of resources, it is better to use one than to inhibit marketing efforts.
A marketing plan outlines a business's overall marketing strategy, including goals, target markets, channels, messaging, and budget. It provides a roadmap for entrepreneurs and helps bankers assess businesses. The plan identifies target markets, sets goals and objectives, allocates resources effectively, and enables measuring success. It should be clear, concise, aligned with business goals, based on market research, realistic, define the target audience clearly, be creative, budget conscious, and flexible.
The Organization Development Intervention Paper.docxssusera34210
The document summarizes an organizational development intervention for Central Texas Fitness Center. Surveys were conducted with management, customers, and trainers to identify issues and opportunities. Key findings included a lack of formal member feedback and employee evaluation systems. The summary recommends establishing these systems along with standard operating procedures for injury situations. Additional gradual recommendations are also provided to improve member and employee satisfaction over the long term.
Marketing Guru Portfolio-Torrey McLeod 2016 - currently in search of a job op...Torrey McLeod (Burchak)
Do you want to know what I've been up to over the years... Take a look at my portfolio attached here. I am currently pursuing new opportunities where my experience fits. Contacts towards these means are invited; I look forward to hearing from you. To view a publication/press quality version please feel free to contact me at tburchak@yahoo.com.
Portfolio Summary: Marketing Guru
Nonprofit, digital, event/tradeshow, social media, website design/development, CMS design/UX/UI, SEO development, blogs (video & written), press releases, media channel procurement (radio, billboard, street art, etc.), & content/communications management
CALMAT - BUS 516 Entrepreneurship_group_presentationlowedmond
FC is a proposed online calorie counting tool and health service that aims to help users track calories, exercise, and connect with a community to achieve health goals. FC will use an online calorie calculator, interactive journal, and health reports customized for each user. It will differentiate itself from competitors by allowing customization with health consultants or doctors and a shared database with restaurants. The business plan outlines target customer segments, a positioning statement, and milestones for website development, operations, and establishing partnerships.
Dr. Tan's Balance Method.pdf (From Academy of Oriental Medicine at Austin)GeorgeKieling1
Home
Organization
Academy of Oriental Medicine at Austin
Academy of Oriental Medicine at Austin
Academy of Oriental Medicine at Austin
About AOMA: The Academy of Oriental Medicine at Austin offers a masters-level graduate program in acupuncture and Oriental medicine, preparing its students for careers as skilled, professional practitioners. AOMA is known for its internationally recognized faculty, award-winning student clinical internship program, and herbal medicine program. Since its founding in 1993, AOMA has grown rapidly in size and reputation, drawing students from around the nation and faculty from around the world. AOMA also conducts more than 20,000 patient visits annually in its student and professional clinics. AOMA collaborates with Western healthcare institutions including the Seton Family of Hospitals, and gives back to the community through partnerships with nonprofit organizations and by providing free and reduced price treatments to people who cannot afford them. The Academy of Oriental Medicine at Austin is located at 2700 West Anderson Lane. AOMA also serves patients and retail customers at its south Austin location, 4701 West Gate Blvd. For more information see www.aoma.edu or call 512-492-303434.
Knock-Out Personal Training is a new personal training studio in Cape Coral, FL that offers one-on-one customized training. The company aims to appeal to customers who value personalized attention from a trainer. Knock-Out's services include fitness evaluations, customized workout plans, and help monitoring diet and progress. The company plans to launch its marketing campaign in May and expects to establish itself in Cape Coral within three months, with a goal of expanding throughout Lee County by 2013.
The Powershop Gym is looking to advertise their upcoming "Worldly Wellness" promotion to gain new members and target residents aged 25-65. Through a 3-6 month advertising campaign in the local Brookings Register newspaper and online platforms, the Powershop aims to reach a wider customer base across the region's 6 counties. The Register's readership demographics align well with the Powershop's target market, and online advertisements will help promote the business beyond just print subscribers.
Foundation document for the Interactive Workshop held during TalentNet Interactive at SXSW in Austin, March 2013. Participants used the 24 Hour Fitness program as a working "case study" to learn how to improve social recruiting & employer branding through:
1) Messaging
2) Social Platforms
3) Sourcing
Over the course of 4.5 hours, 24 Hour Fitness received marketing research suggestions for the improvement of their Social Recruiting program by nearly 100 practitioners & industry leaders. Participants received not only the same suggestions, but templates of the audit documents & step-by-step instructions on how to build the business case for program improvement to take back to their own organizations.
This was the first of what will be an ongoing workshop offered for organizations looking to improve their programs & conferences that want to offer hands-on, cutting edge material to their attendees. For more information, please contact crystal@brandedstrategies.com
This document presents a mobile app called FitFam that aims to help the over 80% of gym goers who quit going to the gym within 5 months by connecting users with workout partners. It discusses how lack of support is a key reason people stop going to the gym, and how having a workout buddy could help motivate users. The app allows users to easily find partners based on fitness interests, skill level, and availability. Potential revenue streams for the app include advertisements, commissions from gyms, partnerships with fitness brands, and merchandise. The team is seeking business partnerships both on and off campus to help acquire long-term customers at universities, corporations, gyms, and healthcare providers.
Advertising campaign for a fitness center.pptxQasimAli398466
The document provides details of a campaign planning presentation by Freak Fitness Center to launch an advertising campaign. The campaign aims to increase brand awareness, attract new members aged 25-40 in urban areas of Islamabad/RWP. It outlines the demographic profile, consumer behavior trends, key competitors to differentiate from, and objectives to increase brand awareness, drive membership, promote programs, foster community, and cultivate a positive brand image. Advertising channels include digital, website/SEO, outdoor and print media. The budget will be used for creative assets, execution across channels, and monitoring/optimization. Key aspects of successful execution include defining the target audience, choosing right channels, and creating compelling content highlighting the unique value proposition.
Solving the Problem Five-Step Marketing Research Approach.docxrronald3
Solving the Problem:
Five-Step Marketing Research Approach Presentation
Name
MKT/ 421
Date
Instructor
Introduction
A a local nonprofit charity has noticed a severe drop in new memberships as well as a decline in repeat membership. Because memberships are the primary source of the foundation’s funding, the decrease in both areas threatens the organization's ability to survive and grow. Therefore, management has decided to implement the five-step marketing approach to increase their understanding of the problem and find possible solutions. To be successful, the research must determine the problem, set research objectives, decide what data is needed, and then choose a method for obtaining the information. After compiling and analyzing the results, the marketing manager can then suggest changes that may optimize the chances of the charity’s future survival and growth.
(University of Phoenix, 2017)
2
Define the problem and set objectives
Decide what data is needed
Choose a research method
Make recommendations based on the results
Utilize the Five-Step Marketing Research approach
FIVE-STEP MARKETING RESEARCH
The above graphic depicts the five-step marketing approach as a series of steps. As new information or data becomes available, the researcher may go back to previous steps and repeat them. This circular process allows firms to refine the scope and quality of the potential solutions. Additionally, the five-step process may employ multiple data collection methods that include surveys, focus groups, one on one interviews, interception interviews, observation, or a combination of any of these methods or other techniques (Kerin & Hartley, 2017).
3
The Importance Of Marketing Research
Market research definition
Keeps business focused
Reduces risks
Enables managers to be future oriented & relevant
Permits business growth opportunities
Knowledge is power. And in the modern global market, marketing research is not just helpful; it is essential to be successful. (Fletcher, 2013). Marketing research provides knowledge to industries by alerting them to their strengths, weaknesses, opportunities, and threats by providing detailed information about their market, their product, their audience, the competition, and possible opportunities and threats (Kerin & Hartley, 2017). According to Kerin & Hartley (2017), "Marketing Research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions" (p. 206). These processes can improve a firms decision-making capabilities and reduce their level of risk. Such an analysis is important because it keeps the business focused on activities that fulfill their customer value proposition, fostering an increased level of relationship marketing. When companies are acutely attuned to the needs and demands of their clients, they can respond to changes in trends and customer preferences in a timelier fashion. Such det.
Fitness People is an online health and fitness directory that allows users to search for gyms, personal trainers, and other fitness services. It provides marketing benefits to businesses by giving them a profile page to promote their services and receive customer inquiries. Key features include search functionality, business listings with details like contact info and reviews, social media integration, and email newsletters. The proposal suggests that Fitness People can help fitness businesses effectively market themselves and generate more customer leads.
Marketing plan final 1 stroopts fitness club Huong Hip
This document provides a marketing plan for Stroops Fitness Club. It includes an executive summary that outlines Stroops' services and target market of adults aged 20-30 from middle-income two-parent families. It then performs a SWOT analysis comparing Stroops to competitors Gold's Gym and Performax Gyms. Stroops' strengths are its affordable prices and personalized atmosphere while manufacturing unique equipment. The plan sets goals to better advertise, educate staff, and increase memberships by 20% through strategies like radio advertising, mailers, and bundle packages. It estimates a budget and plans outcome evaluations to assess the plan's success.
Enterprise Rent-A-Car is the largest car rental company in North America. It has over 66,000 employees and operates internationally. Enterprise focuses on exceptional customer service through a decentralized structure that empowers local managers. Strategic marketing at Enterprise involves extensive market research and a customer-centric approach. The strategic marketing process includes planning, implementation, and control phases. Planning involves analyzing strengths, weaknesses, opportunities, and threats through tools like SWOT analysis. Implementation puts the marketing plan into action, while control evaluates results against goals. Strategic marketing is linked to corporate strategy through environmental analysis and a balanced scorecard framework.
Market Research to determine the need of an online integrated fitness resourceAkanksha Jain
The document summarizes a market research report conducted by a group of fitness enthusiasts in the San Francisco Bay Area. The research aimed to understand the target fitness market in the area and determine if there was a need for a website that aggregates fitness information, events, and meetups. Primary research involved an online survey of 1000 people in the target market. Key findings included that the target market was interested in joining others for local fitness activities but had difficulties coordinating schedules. Most used classes and meetups for fitness currently and were open to having a fitness buddy or using a website to coordinate workouts. However, they were not interested in online forums and preferred getting information from trusted sources like gym instructors. Over half said they would join and
Running Room is a Canadian retailer that has grown from one store to over 110 locations through a strong focus on customer relationships and service. The company understands customer needs through feedback and clinics, and designs products specifically for runners and walkers. Running Room builds loyalty through community events and a philosophy of improving customer wellness. This focus on creating value for customers in turn allows the company to capture value through sales and brand loyalty.
This document is a marketing research report prepared for Customized Training at Heartland Community College. It summarizes the results of a survey of 93 local businesses in Bloomington/Normal, Peoria, and Lincoln. The objectives of the research were to help Customized Training understand the training needs of area businesses and how to better promote its services. The report provides analyses and findings related to the training budgets, methods, and opportunities businesses utilize and the level of awareness of Customized Training in the region.
Example postJaron Warmack posted Feb 1, 2018 927 PMSub.docxSANSKAR20
Example post
Jaron Warmack posted Feb 1, 2018 9:27 PM
Subscribe
Primary or Secondary
Ranking
Market Research & Justification
s
1
5. Demographic breakdown of Scadona’s population by sex, age, gross income, education, disposable income, family size, and occupation (Cost = $2,000)
I chose this one as first because I think this is one of the most important items to consider before breaking into a market. The product is targeted towards a specific group, and if the population does not contain an adequate number of people then the venture is pointless. This information is secondary becuase this was pulled from outside resources.
s
2
7. Report of fifteen-year summary of economic trends in the area, shopping centers, occupations, disposable income, clothing sales, and specialty shops (Cost = $1,800)
Looking at trends in a specific area is very important when deciding to enter a market. This secondary source of information was able to be pulled without conducting specific research for this project, but is necessary in understanding if a new business could thrive in that market.
s
3
10. List of all current useable retail space openings in the area with rental rate per square foot, turnover rate for that spot and shopping center, population within one square mile with income ranges, housing values, occupations, ages and family sizes (Cost = $2,400)
Location is key in deciding where to put a new business, you want to be close enough to other businesses to drive competition, but not too close where you start cannibalizing a market. This secondary data research is considered as such because it is able to be gathered from outside specific reaserch.
s
4
1. A list of the gross sales figures of all existing women’s fitness spas in Scadona for the last two years (Cost = $400)
Understanding how profitiable like businesses can give you a taste to see if your business has the chance to be successful. This is secondary data because the information would be public record and is not specific to this exact project.
s
5
2. Map of the Scadona area showing major traffic routes, current shopping centers and types of stores, and locations of current fitness spas. (Cost = $1,500)
This secondary research goes back to the available locations point that was made earlier. Location is very important, especially when it comes to fitness clubs. You want to be in close proximity to both residential and work areas.
p
6
6. Mail survey of 300 subscribers to women’s magazines, questioning their fitness awareness, need for complete fitness services, amount of money spent on fitness activities annually, frequency of patronage of fitness spas (Cost = $5,000)
This piece of primary data can really get your customers invovled. You are asking women about their habits so that you can better customize an experience for a customer. This is primary because it is customized for this project with a specific objective.
p
7
4. Telepho ...
This document provides an executive summary for Fityess, a proposed discovery platform for the fitness and wellness industry in India. It outlines key problems in the current unorganized fitness market like lack of price/facility comparisons and credible content. Fityess aims to create an online marketplace connecting users to fitness services and content. It will allow users to search and book classes/trials, and provide business listings, reviews, and paid promotion options for monetization. The target audience is adults seeking to stay fit with smartphone/internet access. Revenue will come from ads, promotions, and an e-commerce store. Goals are to attract over 10,000 businesses and 100,000 users in the first year, and grow from there
This document provides an overview of a marketing communications course taught by Professor Ethan Chazin. It includes an agenda for the first week which focuses on introductions and a review of the syllabus. Background information is provided on the professor and his areas of expertise. Various marketing topics that will be covered in the course are briefly outlined such as consumer behavior, social media adoption, strategic market management, and the objectives and role of marketing communications.
Marketing intermediaries, marketing distribution channels, marketing intermed...Aptitude59 co., LTD
The document discusses marketing intermediaries and their role in distribution channels. It explains that intermediaries perform transactional, logistical, and facilitating functions that help producers reach consumers. This includes establishing buyer-seller relationships, physically distributing and storing goods, and providing financial and customer service support. While intermediaries can add value, producers may fear losing control or profit to them. Overall, if an intermediary is needed due to a lack of resources, it is better to use one than to inhibit marketing efforts.
A marketing plan outlines a business's overall marketing strategy, including goals, target markets, channels, messaging, and budget. It provides a roadmap for entrepreneurs and helps bankers assess businesses. The plan identifies target markets, sets goals and objectives, allocates resources effectively, and enables measuring success. It should be clear, concise, aligned with business goals, based on market research, realistic, define the target audience clearly, be creative, budget conscious, and flexible.
The Organization Development Intervention Paper.docxssusera34210
The document summarizes an organizational development intervention for Central Texas Fitness Center. Surveys were conducted with management, customers, and trainers to identify issues and opportunities. Key findings included a lack of formal member feedback and employee evaluation systems. The summary recommends establishing these systems along with standard operating procedures for injury situations. Additional gradual recommendations are also provided to improve member and employee satisfaction over the long term.
Marketing Guru Portfolio-Torrey McLeod 2016 - currently in search of a job op...Torrey McLeod (Burchak)
Do you want to know what I've been up to over the years... Take a look at my portfolio attached here. I am currently pursuing new opportunities where my experience fits. Contacts towards these means are invited; I look forward to hearing from you. To view a publication/press quality version please feel free to contact me at tburchak@yahoo.com.
Portfolio Summary: Marketing Guru
Nonprofit, digital, event/tradeshow, social media, website design/development, CMS design/UX/UI, SEO development, blogs (video & written), press releases, media channel procurement (radio, billboard, street art, etc.), & content/communications management
CALMAT - BUS 516 Entrepreneurship_group_presentationlowedmond
FC is a proposed online calorie counting tool and health service that aims to help users track calories, exercise, and connect with a community to achieve health goals. FC will use an online calorie calculator, interactive journal, and health reports customized for each user. It will differentiate itself from competitors by allowing customization with health consultants or doctors and a shared database with restaurants. The business plan outlines target customer segments, a positioning statement, and milestones for website development, operations, and establishing partnerships.
Dr. Tan's Balance Method.pdf (From Academy of Oriental Medicine at Austin)GeorgeKieling1
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Academy of Oriental Medicine at Austin
Academy of Oriental Medicine at Austin
Academy of Oriental Medicine at Austin
About AOMA: The Academy of Oriental Medicine at Austin offers a masters-level graduate program in acupuncture and Oriental medicine, preparing its students for careers as skilled, professional practitioners. AOMA is known for its internationally recognized faculty, award-winning student clinical internship program, and herbal medicine program. Since its founding in 1993, AOMA has grown rapidly in size and reputation, drawing students from around the nation and faculty from around the world. AOMA also conducts more than 20,000 patient visits annually in its student and professional clinics. AOMA collaborates with Western healthcare institutions including the Seton Family of Hospitals, and gives back to the community through partnerships with nonprofit organizations and by providing free and reduced price treatments to people who cannot afford them. The Academy of Oriental Medicine at Austin is located at 2700 West Anderson Lane. AOMA also serves patients and retail customers at its south Austin location, 4701 West Gate Blvd. For more information see www.aoma.edu or call 512-492-303434.
The biomechanics of running involves the study of the mechanical principles underlying running movements. It includes the analysis of the running gait cycle, which consists of the stance phase (foot contact to push-off) and the swing phase (foot lift-off to next contact). Key aspects include kinematics (joint angles and movements, stride length and frequency) and kinetics (forces involved in running, including ground reaction and muscle forces). Understanding these factors helps in improving running performance, optimizing technique, and preventing injuries.
Nano-gold for Cancer Therapy chemistry investigatory projectSIVAVINAYAKPK
chemistry investigatory project
The development of nanogold-based cancer therapy could revolutionize oncology by providing a more targeted, less invasive treatment option. This project contributes to the growing body of research aimed at harnessing nanotechnology for medical applications, paving the way for future clinical trials and potential commercial applications.
Cancer remains one of the leading causes of death worldwide, prompting the need for innovative treatment methods. Nanotechnology offers promising new approaches, including the use of gold nanoparticles (nanogold) for targeted cancer therapy. Nanogold particles possess unique physical and chemical properties that make them suitable for drug delivery, imaging, and photothermal therapy.
Storyboard on Skin- Innovative Learning (M-pharm) 2nd sem. (Cosmetics)MuskanShingari
Skin is the largest organ of the human body, serving crucial functions that include protection, sensation, regulation, and synthesis. Structurally, it consists of three main layers: the epidermis, dermis, and hypodermis (subcutaneous layer).
1. **Epidermis**: The outermost layer primarily composed of epithelial cells called keratinocytes. It provides a protective barrier against environmental factors, pathogens, and UV radiation.
2. **Dermis**: Located beneath the epidermis, the dermis contains connective tissue, blood vessels, hair follicles, and sweat glands. It plays a vital role in supporting and nourishing the epidermis, regulating body temperature, and housing sensory receptors for touch, pressure, temperature, and pain.
3. **Hypodermis**: Also known as the subcutaneous layer, it consists of fat and connective tissue that anchors the skin to underlying structures like muscles and bones. It provides insulation, cushioning, and energy storage.
Skin performs essential functions such as regulating body temperature through sweat production and blood flow control, synthesizing vitamin D when exposed to sunlight, and serving as a sensory interface with the external environment.
Maintaining skin health is crucial for overall well-being, involving proper hygiene, hydration, protection from sun exposure, and avoiding harmful substances. Skin conditions and diseases range from minor irritations to chronic disorders, emphasizing the importance of regular care and medical attention when needed.
Selective alpha1 blockers are Prazosin, Terazosin, Doxazosin, Tamsulosin and Silodosin majorly used to treat BPH, also hypertension, PTSD, Raynaud's phenomenon, CHF
Pictorial and detailed description of patellar instability with sign and symptoms and how to diagnose , what investigations you should go with and how to approach with treatment options . I have presented this slide in my 2nd year junior residency in orthopedics at LLRM medical college Meerut and got good reviews for it
After getting it read you will definitely understand the topic.
As the world population is aging, Health tourism has become vitally important and will be increased day by day. Because
of the availability of quality health services and more favorable prices as well as to shorten the waiting list for medical
services regionally and internationally. There are some aspects of managing and doing marketing activities in order for
medical tourism to be feasible, in a region called as clustering in a region with main stakeholders groups includes Health
providers, Tourism cluster, etc. There are some related and affecting factors to be considered for the feasibility of medical
tourism within this study such as competitiveness, clustering, Entrepreneurship, SMEs. One of the growth phenomenon
is Health tourism in the city of Izmir and Turkey. The model of five competitive forces of Porter and The Diamond model
that is an economical model that shows the four main factors that affect the competitiveness of a nation and its industries
in this study. The short literature of medical tourism and regional clustering have been mentioned.
- Video recording of this lecture in English language: https://youtu.be/RvdYsTzgQq8
- Video recording of this lecture in Arabic language: https://youtu.be/ECILGWtgZko
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
Giloy in Ayurveda - Classical Categorization and SynonymsPlanet Ayurveda
Giloy, also known as Guduchi or Amrita in classical Ayurvedic texts, is a revered herb renowned for its myriad health benefits. It is categorized as a Rasayana, meaning it has rejuvenating properties that enhance vitality and longevity. Giloy is celebrated for its ability to boost the immune system, detoxify the body, and promote overall wellness. Its anti-inflammatory, antipyretic, and antioxidant properties make it a staple in managing conditions like fever, diabetes, and stress. The versatility and efficacy of Giloy in supporting health naturally highlight its importance in Ayurveda. At Planet Ayurveda, we provide a comprehensive range of health services and 100% herbal supplements that harness the power of natural ingredients like Giloy. Our products are globally available and affordable, ensuring that everyone can benefit from the ancient wisdom of Ayurveda. If you or your loved ones are dealing with health issues, contact Planet Ayurveda at 01725214040 to book an online video consultation with our professional doctors. Let us help you achieve optimal health and wellness naturally.
Allopurinol, a uric acid synthesis inhibitor acts by inhibiting Xanthine oxidase competitively as well as non- competitively, Whereas Oxypurinol is a non-competitive inhibitor of xanthine oxidase.
Discover the benefits of homeopathic medicine for irregular periods with our guide on 5 common remedies. Learn how these natural treatments can help regulate menstrual cycles and improve overall menstrual health.
Visit Us: https://drdeepikashomeopathy.com/service/irregular-periods-treatment/
Osvaldo Bernardo Muchanga-GASTROINTESTINAL INFECTIONS AND GASTRITIS-2024.pdfOsvaldo Bernardo Muchanga
GASTROINTESTINAL INFECTIONS AND GASTRITIS
Osvaldo Bernardo Muchanga
Gastrointestinal Infections
GASTROINTESTINAL INFECTIONS result from the ingestion of pathogens that cause infections at the level of this tract, generally being transmitted by food, water and hands contaminated by microorganisms such as E. coli, Salmonella, Shigella, Vibrio cholerae, Campylobacter, Staphylococcus, Rotavirus among others that are generally contained in feces, thus configuring a FECAL-ORAL type of transmission.
Among the factors that lead to the occurrence of gastrointestinal infections are the hygienic and sanitary deficiencies that characterize our markets and other places where raw or cooked food is sold, poor environmental sanitation in communities, deficiencies in water treatment (or in the process of its plumbing), risky hygienic-sanitary habits (not washing hands after major and/or minor needs), among others.
These are generally consequences (signs and symptoms) resulting from gastrointestinal infections: diarrhea, vomiting, fever and malaise, among others.
The treatment consists of replacing lost liquids and electrolytes (drinking drinking water and other recommended liquids, including consumption of juicy fruits such as papayas, apples, pears, among others that contain water in their composition).
To prevent this, it is necessary to promote health education, improve the hygienic-sanitary conditions of markets and communities in general as a way of promoting, preserving and prolonging PUBLIC HEALTH.
Gastritis and Gastric Health
Gastric Health is one of the most relevant concerns in human health, with gastrointestinal infections being among the main illnesses that affect humans.
Among gastric problems, we have GASTRITIS AND GASTRIC ULCERS as the main public health problems. Gastritis and gastric ulcers normally result from inflammation and corrosion of the walls of the stomach (gastric mucosa) and are generally associated (caused) by the bacterium Helicobacter pylor, which, according to the literature, this bacterium settles on these walls (of the stomach) and starts to release urease that ends up altering the normal pH of the stomach (acid), which leads to inflammation and corrosion of the mucous membranes and consequent gastritis or ulcers, respectively.
In addition to bacterial infections, gastritis and gastric ulcers are associated with several factors, with emphasis on prolonged fasting, chemical substances including drugs, alcohol, foods with strong seasonings including chilli, which ends up causing inflammation of the stomach walls and/or corrosion. of the same, resulting in the appearance of wounds and consequent gastritis or ulcers, respectively.
Among patients with gastritis and/or ulcers, one of the dilemmas is associated with the foods to consume in order to minimize the sensation of pain and discomfort.