The document outlines a lesson plan on propaganda techniques used in advertising. It will discuss bandwagon, emotional appeal, and repetition techniques. Students will be divided into groups to demonstrate these techniques through a skit, poster, or jingle. They will then analyze examples and create their own 1-minute advertisements using one of the techniques. The lesson aims to help students understand how propaganda strategies can attract customers and identify these strategies in real advertisements.

1. Presented by:
JENELYN G.
ERALDO

2. LET US
PRAY

3. CHECKING OF
ATTENDANCE
Just say “I AM READY TO LEARN
TODAY” as I call your name to
know that you are present.

4. What do sellers do
when they want to
attract customers?
Review
question

5. How do politicians
attract the heart of
the people to gain
votes during
elections?
Review
question

6. Objectives:
•Identify the different Propaganda
Techniques (Bandwagon,
Emotional Appeal, Repetition).
•Present an advertisement applying
the Propaganda Techniques.
•Weigh the imp[ortance of
propaganda strategies in advertising
products or services.
KNOWLEDGE
PSYCHOMOTOR
AFFECTIVE

7. LET’S GET
MOTIVATE
D!

8. Before we start with our lesson for
today, a 45 seconds video clip will be
shown to you and you will be asked
by the following questions:
1. What have you seen on the
video?
2. What do you think is the main
purpose of that advertisement to
the viewers?
MOTIVATI
ON

9. Let’s take a
look
at this … MOTIVATI
ON

10. Video 1 
MOTIVATI
ON

11. 1. What have you seen on
the video?
2. What do you think is
the main purpose of that
advertisement to the

13. Bandwagon
•It is a propaganda wherein large group of
people are using the product.
•It aims at persuading people to do a
certain thing because many other people
are doing it.
•No reason or logic is used.

14. Emotional Appeal
•It is a propaganda technique wherein
it contains words or actions that will
make the consumer feel strongly about
someone or something are used.

15. Repetition
• It is when the product name is repeated
many times during an advertisement.
• This technique may use a jingle, which
is appealing to the masses and fits into
their minds.
• It uses repeated messages or pictures to
persuade

16. Group Activity

17. Direction
s: You will be divided into
three (3) groups and you will
be given 5 minutes to
collaboratively plan and
discussed the following group
activity.

18. Group 1 (The DRAMATISTS)
Scenario:
In your class, all of you except Anna,
are already using Facebook as a means of
communication. Perform a 30 seconds skit
encouraging her to create her own
Facebook account.

19. Group 2 (The Artists)
Scenario:
You are promoting an advocacy on
the prevention of teenage pregnancy.
Make a poster and slogan that will win
the emotion of your audience.

20. Group 3 (The Singers)
Scenario:
Your school is invited to represent
Kabankalan City in the Regional Tourism Week.
Compose and perform a jingle promoting
Kabankalan as the “Rising City of the South”.
(Emphasize Kabankalan as the focal point of your
jingle through repetition of words)

21. Criteria:
Group 1 (The Dramatists) Group 2 (The Artists) Group 3 (The Singers)
Content Relevance (30%) – the
presentation is related to the situation
given.
Language Mechanics (pronunciation,
enunciation, diction, tone, volume)
(25%) – there is correct pronunciation,
tone, enunciation, diction, and volume
in delivering their presentation.
Creativity (20%) – there is uniqueness in
creating the skit.
Facial Expression (15%) – emotions are
clearly evident.
Stage Presence (10%) – shows
confidence and mastery in delivering
the skit.
Content Relevance (40%) – presentation
of information is in-depth,
comprehensive and strongly adheres to
the theme.
Creativity (30%) – exhibit excellent use
of effects, styles, and artistry to enhance
the content.
Presentation (30%) – attractive and
visually appealing to the audience.
Content Relevance (30%) - the
presentation is related to the situation
given.
Creativity (25%) – there is uniqueness in
creating the jingle.
Choreography (25%) – there is
synchronization of movements.
Harmony (15%) – blending of different
voices is observed.
Stage Presence (5%) - shows confidence
and mastery in presenting the jingle

22. Analysis
questions:
1. What propaganda techniques were being
illustrated by the three (3) groups?
2. What are the words or hints that you noticed
which gave you the idea about the different
propaganda techniques?
3. How did you identify the different
propaganda techniques?

23. ABSTRACTI
ON Is propaganda
strategy helpful in
advertising our
products and
services? Why?

24. Application

25. Direction
s: You will be divided into
three (3) groups and you will
be given 5 minutes to
collaboratively plan and
discussed the following
performance task.

26. Group 1
Create a 1 minute advertisement
using the Bandwagon technique.

27. Group 2
Create a 1 minute advertisement using
the Emotional Appeal technique.

28. Group 3
Create a 1 minute advertisement
using the Repetition technique.

29. Criteria
• Content Relevance (30%) – the presentation is related to the
propaganda technique given.
• Language Mechanics (pronunciation, enunciation, diction, tone,
volume) (25%) – there is correct pronunciation, tone, enunciation,
diction, and volume in delivering their presentation.
• Creativity (20%) – exhibit excellent use of effects, styles, and artistry
to enhance the content.
• Facial Expression (15%) – emotions are clearly evident.
• Stage Presence (10%) – shows confidence and mastery in presenting
the advertisement.

30. EVALUATION

31. Direction: Using the video presentations, complete the table by
identifying the propaganda technique used in the advertisement and
write your justification or reason why you answered that type.
VIDEO
ADVERTISEMENTS
PROPAGANDA
TECHNIQUE USED
REASON
Advertisement 1
Advertisement 2
Advertisement 3

32. Assignment