In 2016, Azpiral rebranded from Payback Loyalty Systems and continued expanding its customer engagement and analytics platform. Key accomplishments included processing over 145,000 application forms, handling over 17,000 phone calls, and completing 18 sprints and 13 releases with over 24,000 development hours. New features were added across customer engagement, marketing automation, POS messaging, APIs, and business intelligence dashboards. Infrastructure was also expanded with additional application servers and a virtual server for testing.

1. 2016 in Review

2. 2016 By the Numbers

3. Support & Contact Centre
• 100% Up Time
• 35,927 Offers Setup
• 2,566 Promotions Created
• 1,048 Campaigns Sent
• 17,631 Phone Calls Handled
• 8,076 Incidents Handled
• 145,668 Application Forms Processed
• 147 Training Sessions

4. • Over 24,000 Development Hours
• Fully Agile – 2 Week Sprints
• 18 Sprints & 13 Releases
Development

5. Client Services
• 24 Client Groups
• 46 Client Project Teams
• 5 High Profile Marketing Initiatives

6. Internal Projects

7. After 10 years in business as
Payback Loyalty Systems, we
rebranded to Azpiral, not only
allow us to expand in the
European market place, but also
to show how our platform has
grown from being just Loyalty, to
being a complete Customer
Engagement and analytics system.
With over a Century of
development time invested in our
product we have applied to have a
Patent applied to our platform
and have been awarded the
“Patent Pending” status.
We have partnered with a major
Irish University to undertake
unique academic research into
Loyalty Systems and their impact
on customers spending habits.

8. Client Projects

10. Product Enhancements

11. Customer Engagement
Marketing Automation has been
upgraded to contain over 20 data
points with output to 5
Communication Mediums, linking
to offers and communications as
well as output directly to reports.
The tool allows customers to
approve and send in advance so
our clients will know the size of
the audience to receive the
messages, the in-built spam
protection protects your
customers from unwanted
communications.
POS Messaging is our newest
Communications Method. This
allows our clients to communicate
to customers directly to the EPOS
Screen, to the Receipt or to both.
Communications can be targeted
to selected groups or profiles as
well as being scheduled.
We have continued to add
Dynamic Tags to all our
communication methods to allow
for completely customized
communications to be send to
each customer.

12. Customer Engagement cont.
Our new Registration Campaign
tool allows for our clients to send
automatic messages to newly
registered customers, to award
points and/or position an offer on
the customer’s account.
Using our Birthday tool, our
clients can send a Happy Birthday
message to their customers
together with a special present
(offer).
Normally customer’s Home Store
is selected by where they pick up
their loyalty card, now customer’s
can select their home store as
part of the registration process
when they sign up to our client’s
program.

13. Customer Engagement cont.
In 2016, we added 14 APIs. On
average there were 9 million
unique API calls per month to the
Azpiral platform.
The Societies function allows for
customers to donate earned
tokens to a nominated society.
This functionality was successfully
implemented by Topaz as their
Cash for Clubs promotion and is
available to all our clients.
We have built a tool that enables
our clients to schedule
communications to their
customer base to allow for
messages to be sent out of normal
business hours.

14. System Enhancements

15. Infrastructure
In 2016, we have grown our
Server Farm and added a number
of additional application servers
to allow our systems to grow
without having an impact on
performance.
In 2016 we have invested in a best
of breed virtual server to host a
version of every EPOS which has
integrated to our system. By
implementing this Virtual Server it
allows us test all aspects of our
clients programs without the need
to impact onsite personnel.
Our clients can now add as many
customers as they wish to clubs
without impacting performance at
the EPOS or Web levels.
This functionality allows for real
time segmentation of our clients
customer base.

16. Transaction Server
We have added 12 New EPOS
Partners to our platform to bring
the number of Integrated EPOS to
32.
We have added 10 new Internet
Partners to bring the number of
web companies to 28.
As customer’s shopping habits
change, so do their expectations,
as a result Azpiral has continued
to add to the number of offers
available to our clients to allow
for.
As our platform grows, so does
the need for different data
sources, not all systems are
configurable for a real time
integration. Due to these
requirements Azpiral has built a
standard format for data loading
from Excel based platforms.

17. Transaction Server cont.
As our client base grows so do
their requirements, it’s not always
feasible for customers to hold a
loyalty card or remember their
account number, as a result we
have built in the ability for
customers to identify themselves
by their Mobile Phone number.
Broken or damaged cards/tags can
impact customer’s engaging with
programs, we have build the
ability for customers to have their
Cards/Fobs Replaced at Till
Continuing the success of our
Dual Loyalty Solution we have
evolved it for even more programs
to run through a single
transaction.

18. Business Intelligence
2016, saw the introduction of our Dashboards which give a graphical representation into our clients programs
performances broken down by
Sales, Customers, Points and Communications.
Our Communications dashboard has grown to include a full Campaign report which allows our clients to view the
effectiveness of their campaigns.
In addition to the dashboards, we have continuously added to our Canned Reports to allow our clients get full details
on all aspects of their program.
Finally, we have continued to invest in our ad hoc query engine to enable our support team meet all our clients
reporting needs.

19. New Modules

20. We have brought our Rewards
Engine into the AzpiralPRO
platform to allow for a seamless
integration between online and
instore offers, promotions and
rewards. All aspects of our
Rewards Engine are available
through our APIs.
Our CRM Tool allows for full
tracking of all interactions
between our clients and their
customers as well as Business to
Business interactions. Over 50k
CRM cases have been logged in
the system in 2016 and full
reporting functionality is available
through the system.

21. As we are now operating fully using the Agile Project Management Methodology we are not looking too far into the
future but we have made a start on some exciting new developments, including
• Non-Loyalty Data – we will be bringing in ALL the EPOS data into our Business Intelligence suite.
• Social Media – We will be integrating some social media platforms into our own platform.
• Android & Apple Apps – We will be developing and releasing mobile apps for some clients.
• Mobile Response Website – We will be developing and publishing a mobile responsive website for a client.
• Department & Group Naming – We will be allowing our clients to add labels to EPOS data.