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Final presentation ga mw copy
- 1. MARK WOODS PDM SM 11 November 9th, 2016 FINAL PRESENTATION
- 2. AGENDA ‣ Team introduction ‣ Recap ‣ The Product - Clearance Toolbox ‣ The Problem - Copyright 101, ‣ Market Sizing ‣ Personas ‣ Prototyping ‣ Wireframes, User testing ‣ Roadmap ‣ Objectives & KPIs ‣ Premium Features ‣ Premium Success KPIs
- 3. THE TEAM MARK WOODS 8 YEARS MAJOR STUDIO FILM 2 YEARS INDEPENDENT FILM IN US & UK 50+ TITLES MARKWOODS.MEDIA
- 4. RECAP - THE PRODUCT CLEARANCE TOOLBOX AN EASY AND ACCESSIBLE METHOD OF LICENSING ARTWORK EASY TO USE VALIDATED INFORMATION OPTIMIZED E-CONTRACT EASY TO UNDERSTAND PRICING
- 5. RECAP OF THE PROBLEM COPYRIGHT 101 • GOLDEN AGE OF CREATIVITY • DISRUPTIVE METHODS AND NEW PLATFORMS • HOW DO WE PROTECT AND RESPECT ARTISTS’ WORK?
- 6. PROBLEM - TO LICENSE OR NOT TO LICENSE.. LICENSE • TIME COST • JUNIOR ERRORS • HARDER TO BUDGET DON’T LICENSE • REMOVALS • MONEY DAMAGES • CREATIVE FAIL
- 7. MARKET SIZING ‣ AVERAGE PRODUCTION BUDGET US RELEASES 2007 - 2020 - $34.5 M ‣ 40% P&A Marketing - $13.5 M / Film Budget $21M ‣ 4% OF BUDGET TO ART DEPARTMENT - $550 K ‣ 1% OF ART BUDGET SPENT ON CLEARANCE - $6K ‣ 69 TOTAL US RELEASES in 2015 http://bit.ly/ProductionMetrics FILM PRODUCTION BUDGETS Total US addressable market opportunity in 2017 with 3% AGR (inflation) $400,000 0 50000000 100000000 150000000 200000000 250000000 300000000 350000000 400000000 450000000 1900 1920 1940 1960 1980 2000 2020 2040 Production Budgets
- 8. PERSONAS Name: Independent Annie Age: 28 Marital Status: Single Education: University Occupation: Media Producer Name: Burnt Out Brian Age: 30 Marital Status: Single Education: University Occupation: Large Studio Employee “I don’t have the time to constantly ask the same questions to our freelancers when their creative ideas to me” “I understand the process, but I’m confused why some art is OK to use and some other pieces are not”
- 9. INDEPENDENT ANNIE Independent Media Producer ANNIE’S SKILLS TIME MANAGEMENT BUDGETING DOCUMENT FILING CREATIVE STAKEHOLDER MANAGEMENT “do I really have to pay money to use it?”
- 10. www.bestppt.com CLEARANCE TOOLBOX AN ESSENTIAL AID FOR CREATIVE PROFESSIONALS
- 12. WIREFRAME
- 14. PRODUCT OBJECTIVES 01 OBJECTIVE LAUNCH AWESOME, HELPFUL MOBILE APP FOR CREATIVES 02 OBJECTIVE DELIVER AMAZING CUSTOMER SUPPORT EXPERIENCE AND BUILD AN AGILE SYSTEM WHICH USERS TRUST 03 OBJECTIVE OFFER A HELPFUL RANGE OF PREMIUM FEATURES
- 15. KPIS - DEV 01 OBJECTIVE 02 OBJECTIVE 03 OBJECTIVE • Product development completed by Dec 31, 2016 • Deliver key UX designs by Jan 15, 2017 • MVP launch Feb 18, 2017 after 2 product sprints • User satisfaction score of 70% by start of Q2 • Reduce user lag time to submit a request by 33% over competitors by end of Q3 • User engagement score of > 30% for all users end of by Q2 • Begin premium feature list by end of Q1 • Integrate E-contract system by Q3 (Docu-sign API) • Interview 5 potential premium subscribers by Q2 • Ship premium subscribers features by end of Q3 • Increase user base from free to premium by 10% by start of Q3 BENCHMARKS?
- 17. PREMIUM FEATURES DOWNLOAD COSTS REQUESTS PER WEEK LEGAL TEMPLATES E & O LEGAL INSURANCE BASIC PACKAGE $5 ONE FREE REQUEST How We’ll Make Money : Driving Conversion to Premium PREMIUM +TARGETED PREMIUM $5 UNLIMITED @ $20 $5 UNLIMITED @ $50
- 18. KPIS - PRODUCT SUCCESS BENCHMARKS • Current requests 10 - 100+ items licensed per film • Average a 20% Conversion to Premium rate by Q2 • 20 premium user images in Q1 • 51% user satisfaction score by Q2 Acceptance Criteria Trello: bit.ly/trelloclearance
- 19. THANK YOU! QUESTIONS? THE MOST COMPELLING AND EASY WAY TO LICENSE ARTISTIC AND COPYRIGHT PROTECTED WORKS THE CLEARANCE TOOLBOX