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MICHAEL RODGERS
  SENIOR USER EXPERIENCE (UX) DESIGNER, MEDIA LOGIC

   DESIGNING THE
  USER EXPERIENCE


MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
YES, USER EXPERIENCE
DESIGNER IS A REAL TITLE.
  • Mashup of skills, including Graphic Design,
    UI Design, Problem Solving
  • Working knowledge of relevant development
    platforms
  • Anal-retentiveness is a must
  • Passion for understanding how and why users
    will interact with your product



MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
WITHOUT THE
  MOMMY ISSUES

MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
SIR, PLEASE
              PRESS OK



MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
DESIGNING THE
  USER EXPERIENCE



MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
BUT IT’S NOT JUST ABOUT DESIGN

               IT’S ABOUT
                RESULTS



MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
AMAZON.COM

          PERSONALIZE
            THE USER
          EXPERIENCE


MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
2008                                     2012




MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
AMAZON.COM
   CHECKOUT EXPERIENCE
  • Users were forced to register as first step of
    checkout process
  • Simple checkout form: Email, Password,
    and 2 buttons, “Register” and “Login”
  • The solution? One button: “Continue”
  • $300,000,000 INCREASE IN SALES
    IN ONE YEAR



MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
KEYS TO A GOOD
  USER EXPERIENCE



MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
KEYS TO A GOOD
          USER EXPERIENCE
  • Know what you want your users to do




MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
KEYS TO A GOOD
          USER EXPERIENCE
  • Know what you want your users to do
  • Don’t put obstacles in their way




MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
KEYS TO A GOOD
          USER EXPERIENCE
  • Know what you want your users to do
  • Don’t put obstacles in their way
  • Design for all devices




MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
KEYS TO A GOOD
          USER EXPERIENCE
  • Know what you want your users to do
  • Don’t put obstacles in their way
  • Design for all devices
  • Refine, Refine, Refine




MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
KEYS TO A GOOD
          USER EXPERIENCE
  • Know what you want your users to do
  • Don’t put obstacles in their way
  • Design for all devices
  • Refine, Refine, Refine
  • Know when to ignore the “experts”




MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
MICHAEL RODGERS
  SENIOR USER EXPERIENCE (UX) DESIGNER, MEDIA LOGIC

   DESIGNING THE
  USER EXPERIENCE


MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79

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SMBTV 12: Designing the User Experience

  • 1. MICHAEL RODGERS SENIOR USER EXPERIENCE (UX) DESIGNER, MEDIA LOGIC DESIGNING THE USER EXPERIENCE MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 2. YES, USER EXPERIENCE DESIGNER IS A REAL TITLE. • Mashup of skills, including Graphic Design, UI Design, Problem Solving • Working knowledge of relevant development platforms • Anal-retentiveness is a must • Passion for understanding how and why users will interact with your product MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 3. WITHOUT THE MOMMY ISSUES MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 4. SIR, PLEASE PRESS OK MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 5. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 6. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 7. DESIGNING THE USER EXPERIENCE MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 8. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 9. BUT IT’S NOT JUST ABOUT DESIGN IT’S ABOUT RESULTS MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 10. AMAZON.COM PERSONALIZE THE USER EXPERIENCE MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 11. 2008 2012 MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 12. AMAZON.COM CHECKOUT EXPERIENCE • Users were forced to register as first step of checkout process • Simple checkout form: Email, Password, and 2 buttons, “Register” and “Login” • The solution? One button: “Continue” • $300,000,000 INCREASE IN SALES IN ONE YEAR MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 13. KEYS TO A GOOD USER EXPERIENCE MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 14. KEYS TO A GOOD USER EXPERIENCE • Know what you want your users to do MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 15. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 16. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 17. KEYS TO A GOOD USER EXPERIENCE • Know what you want your users to do • Don’t put obstacles in their way MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 18. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 19. KEYS TO A GOOD USER EXPERIENCE • Know what you want your users to do • Don’t put obstacles in their way • Design for all devices MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 20. MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 21. KEYS TO A GOOD USER EXPERIENCE • Know what you want your users to do • Don’t put obstacles in their way • Design for all devices • Refine, Refine, Refine MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 22. KEYS TO A GOOD USER EXPERIENCE • Know what you want your users to do • Don’t put obstacles in their way • Design for all devices • Refine, Refine, Refine • Know when to ignore the “experts” MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79
  • 23. MICHAEL RODGERS SENIOR USER EXPERIENCE (UX) DESIGNER, MEDIA LOGIC DESIGNING THE USER EXPERIENCE MICHAEL RODGERS – DESIGNING THE USER EXPERIENCE, SMBTV 12 - @MRODGERS79