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Final presentation english 2
- 2. BUSINESS BACKGROUND 1980s F O U N D E D Y E A R CHONG MAN TUCK F O U N D E R N A M E 9AM – 10PM B U S I N E S S H O U R TUCK KEE B I O B R I E F
- 3. The dried meat business was interviewed in Penang - ‘TUCK KEE Dried Meat’. 1980an F O U N D E D Y E A R CHONG MAN TUCK T H E F O U N D E R Was founded after his marriage (27 years old) ‘TUCK KEE Dried Meat’ is named due to the founder’s name is related and also a remembering on his effort on the dried meat business. TUCK KEE H I S T O R Y
- 4. MAIN PRODUCT T U C K K E E Pork Dried Meat Seasoned & Dried Food Minced Chicken Dried Meat
- 5. Business Background KHUE CHOW KONG F O U N D E R N A M E 1970s F O U N D E D Y E A R 10AM-10PM DAILY B U S I N E S S H O U R S No. 30, Jalan Hang Lekir, 50000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur L O C AT I O N OLOIYA B I O B R I E F
- 6. 1970an KHUE CHOW KONG T H E F O U N D E R (Grandfather of Raymond Khue) ventured into making orange juice. He had a Taiwanese friend who willing to exchange his recipe of making dried meat with him who always visit him when he reached Malaysia. RAYMOND KHUE 3rd Generation of Family Khue take over the company currently with the assistant of his brother. OLOIYA H I S T O R Y
- 7. MAIN PRODUCT O L O I Y A SAVOURY MINCED CHICKEN DRIED MEAT Hakka-style Beef Dried Meat Minced Pork Dried Meat
- 8. 5 – 10 COMPETITORS TUCK KEE C O M P E T I T O R S TOP 3 COMPETITORS in their respective geographical market LOONG KEE OLOIYA BAH KUAH ENG
- 9. LOONG KEEC O M P E T I T O R O F T U C K K E E 1976s F O U N D E D Y E A R Currently 21 Branches Nationwide Ayer Itam, Butterworth and Gurney Plaza ( B R A N C H O U T L E T S I N P E N A N G ) L O C AT I O N Dried Meat, Meat Floss, Meat Fluff and Mooncake P O P U L A R P R O D U C T S F O R F E S T I V E FA V O U R I T E S Food Fairs, Food Exhibitions and Festive Events P R O M O T I O N E V E N T S
- 10. 1970s F O U N D E D Y E A R One of the dominant company in this industry 36 branch outlets in Malaysia Penang Island & Butterworth ( 2 O U T L E T S I N P E N A N G ) L O C AT I O N High Popularity OLOIYA C O M P E T I T O R O F T U C K K E E
- 11. Good Quality of Their Products Good Service Manner Reasonable Price Chicken Dried Meat M A I N P R O D U C T Seafood Dried Meat, Meat Floss, Pastry S U B P R O D U C T S OLOIYA C O M P E T I T O R O F T U C K K E E
- 12. A small shop not a chain nor a franchise Lebuh Cecil, Georgetown L O C A T I O N Dried Meat, Meat Floss and Others S T A N D A R D I Z E D P R O D U C T S Roasted Pork D I F F E R E N T I A T E D P R O D U C T S BAK KUEH ENG C O M P E T I T O R O F T U C K K E E
- 13. 5 - 10 COMPETITORS TOP 3 COMPETITORS in their respective geographical market BEE CHENG HIANG WING HEONG LOONG KEE OLOIYA C O M P E T I T O R S
- 14. 1930s F O U N D E D Y E A R Well known & the Biggest Dried Meat Chain Originated from Singapore BEE CHENG HIANG C O M P E T I T O R O F O L O I Y A
- 15. More than 200 branches all around Asia including Korea, China, Malaysia, Macau, Thailand, Philippines, Indonesia, Taiwan, Hong Kong and Singapore Dried Meat, Meat Floss, Chinese Sausages, Mooncakes and some Snacks like Grilled Cuttlefish P R O D U C T S BEE CHENG HIANG C O M P E T I T O R O F O L O I Y A
- 16. WING HEONG C O M P E T I T O R O F O L O I Y A 1970s F O U N D E D Y E A R Klang Valley 6 B R A N C H O U T L E T S L O C AT I O N Chicken, Beef and Pork Dried Meat M A I N P R O D U C T S Won high popularity among the local residents
- 17. LOONG KEEC O M P E T I T O R O F T U C K K E E 1976s F O U N D E D Y E A R Currently 21 Branches Nationwide Ayer Itam, Butterworth & Gurney Plaza ( B R A N C H O U T L E T S I N P E N A N G ) L O C AT I O N Dried Meat, Meat Floss, Meat Fluff & Mooncakes P O P U L A R P R O D U C T S ( F E S T I V E F A V O U R I T E ) Food Fairs, Food Exhibitions & Festive Events P R O M O T I O N E V E N T S
- 18. OBSTACLES TUCK KEE OLOIYA Approval from Government Lack of Huge Capital Cost of Expenses Limited Marketing Outdated Technology Insufficient Workers Limited Supplier Limited Choice of Product
- 19. NATURE OF BUSINESS TUCK KEE OLOIYA -Oligopoly Market - Oligopoly Market - 5 – 10 Competitors- 5-10 Competitors - Protected by strong barriers to entry - Protected by strong barriers to entry - Standardized products : dried meat - Differentiated products : seafood dried meat, duck dried meat, old style burger and etc… - Price Taker - Price Maker - Inconstant advertising and promotion - Constant advertising and promotion - Rarely invented new products - Launching of new products annually
- 20. STRATEGIES TUCK KEE OLOIYA - Lower the sugar content - Invent new product annually - Rent a shop in a strategic location - Apply subsidies from government - Purchasing more machineries to replace the insufficient of workers - Cut down unnecessary expenses - Held promotion events and advertisements frequently - Vacuum packaging for the convenience of tourists
- 21. SIMILARITIES TUCK KEE & OLOIYA Non – Halal Business Family Business DIFFERENCES TUCK KEE & OLOIYA Used of Technology Advertising Promotion Number of Premises Management
- 22. RECOMMENDATION TUCK KEE Make more Advertising and Promotion - Create an official website and promotional campaigns Launching of New Products Frequently - Attract the attention of the customers - Customize exclusive product Providing Services for the Convenience of the Customers - Delivery services - Online shopping - Phone order services
- 23. OLOIYA RECOMMENDATION Expand the Market to Asia Pacific - Thailand, Vietnam, China and Singapore - Non-halal countries Enlarge the Company - Become one of the company listing on Bursa Malaysia in order to gain capital - Obtain approval from the shareholders Inventing New Halal Product - Get halal verification/certification - Can enter to the market of the Islamic countries such as Indonesia, Brunei and Philippine
- 25. THANK YOU
- 26. AMANDA CHIONG BRIDGET HSU CHAU XET NEE WONG DEVIN NGO JIA HAUR FOO ZHI FUNG MARCO LIONG LE JIA NIAN
Editor's Notes
- SIMILARITIES & DIFFERENCES ????????