2.
BUSINESS
BACKGROUND
1980s
F O U N D E D
Y E A R
CHONG
MAN
TUCK
F O U N D E R
N A M E
9AM
–
10PM
B U S I N E S S
H O U R
TUCK
KEE
B I O
B R I E F
3.
The
dried
meat
business
was
interviewed
in
Penang
-‐
‘TUCK
KEE
Dried
Meat’.
1980an
F O U N D E D
Y E A R
CHONG
MAN
TUCK
T H E
F O U N D E R
Was
founded
aPer
his
marriage
(27
years
old)
‘TUCK
KEE
Dried
Meat’
is
named
due
to
the
founder’s
name
is
related
and
also
a
remembering
on
his
effort
on
the
dried
meat
business.
TUCK
KEE
H I S T O R Y
4. MAIN
PRODUCT
T U C K
K E E
Pork
Dried
Meat
Seasoned
&
Dried
Food
Minced
Chicken
Dried
Meat
5.
Business
Background
KHUE
CHOW
KONG
F O U N D E R
N A M E
1970s
F O U N D E D
Y E A R
10AM-‐10PM
DAILY
B U S I N E S S
H O U R S
No.
30,
Jalan
Hang
Lekir,
50000
Kuala
Lumpur,
Wilayah
Persekutuan
Kuala
Lumpur
L O C A T I O N
OLOIYA
B I O
B R I E F
6.
1970an
KHUE
CHOW
KONG
T H E
F O U N D E R
(Grandfather
of
Raymond
Khue)
ventured
into
making
orange
juice.
He
had
a
Taiwanese
friend
who
willing
to
exchange
his
recipe
of
making
dried
meat
with
him
who
always
visit
him
when
he
reached
Malaysia.
RAYMOND
KHUE
3rd
Generacon
of
Family
Khue
take
over
the
company
currently
with
the
assistant
of
his
brother.
OLOIYA
H I S T O R Y
7. MAIN
PRODUCT
O L O I Y A
SAVOURY
MINCED
CHICKEN
DRIED
MEAT
Hakka-‐style
Beef
Dried
Meat
Minced
Pork
Dried
Meat
8.
5
–
10
COMPETITORS
TUCK
KEE
C O M P E T I T O R S
TOP
3
COMPETITORS
in
their
respeccve
geographical
market
LOONG
KEE
OLOIYA
BAH
KUAH
ENG
9. LOONG
KEE
C O M P E T I T O R
O F
T U C K
K E E
1976s
F O U N D E D
Y E A R
Currently
21
Branches
Naconwide
Ayer
Itam,
Buferworth
and
Gurney
Plaza
( B R A N C H
O U T L E T S
I N
P E N A N G )
L O C A T I O N
Dried
Meat,
Meat
Floss,
Meat
Fluff
and
Mooncake
P O P U L A R
P R O D U C T S
F O R
F E S T I V E
F A V O U R I T E S
Food
Fairs,
Food
Exhibicons
and
Fescve
Events
P R O M O T I O N
E V E N T S
10.
1970s
F O U N D E D
Y E A R
One
of
the
dominant
company
in
this
industry
36
branch
outlets
in
Malaysia
Penang
Island
&
Buferworth
( 2
O U T L E T S
I N
P E N A N G )
L O C A T I O N
High
Popularity
OLOIYA
C O M P E T I T O R
O F
T U C K
K E E
11.
Good
Quality
of
Their
Products
Good
Service
Manner
Reasonable
Price
Chicken
Dried
Meat
M A I N
P R O D U C T
Seafood
Dried
Meat,
Meat
Floss,
Pastry
S U B
P R O D U C T S
OLOIYA
C O M P E T I T O R
O F
T U C K
K E E
12.
A
small
shop
not
a
chain
nor
a
franchise
Lebuh
Cecil,
Georgetown
L O C A T I O N
Dried
Meat,
Meat
Floss
and
Others
S T A N D A R D I Z E D
P R O D U C T S
Roasted
Pork
D I F F E R E N T I A T E D
P R O D U C T S
BAK
KUEH
ENG
C O M P E T I T O R
O F
T U C K
K E E
13.
5
-‐
10
COMPETITORS
TOP
3
COMPETITORS
in
their
respeccve
geographical
market
BEE
CHENG
HIANG
WING
HEONG
LOONG
KEE
OLOIYA
C O M P E T I T O R S
14.
1930s
F O U N D E D
Y E A R
Well
known
&
the
Biggest
Dried
Meat
Chain
Originated
from
Singapore
BEE
CHENG
HIANG
C O M P E T I T O R
O F
O L O I Y A
15.
More
than
200
branches
all
around
Asia
including
Korea,
China,
Malaysia,
Macau,
Thailand,
Philippines,
Indonesia,
Taiwan,
Hong
Kong
and
Singapore
Dried
Meat,
Meat
Floss,
Chinese
Sausages,
Mooncakes
and
some
Snacks
like
Grilled
Cuflefish
P R O D U C T S
BEE
CHENG
HIANG
C O M P E T I T O R
O F
O L O I Y A
16.
WING
HEONG
C O M P E T I T O R
O F
O L O I Y A
1970s
F O U N D E D
Y E A R
Klang
Valley
6
B R A N C H
O U T L E T S
L O C A T I O N
Chicken,
Beef
and
Pork
Dried
Meat
M A I N
P R O D U C T S
Won
high
popularity
among
the
local
residents
17. LOONG
KEE
C O M P E T I T O R
O F
T U C K
K E E
1976s
F O U N D E D
Y E A R
Currently
21
Branches
Naconwide
Ayer
Itam,
Buferworth
&
Gurney
Plaza
( B R A N C H
O U T L E T S
I N
P E N A N G )
L O C A T I O N
Dried
Meat,
Meat
Floss,
Meat
Fluff
&
Mooncakes
P O P U L A R
P R O D U C T S
( F E S T I V E
F A V O U R I T E )
Food
Fairs,
Food
Exhibicons
&
Fescve
Events
P R O M O T I O N
E V E N T S
18.
OBSTACLES
TUCK
KEE
OLOIYA
Approval
from
Government
Lack
of
Huge
Capital
Cost
of
Expenses
Limited
Markecng
Outdated
Technology
Insufficient
Workers
Limited
Supplier
Limited
Choice
of
Product
19.
NATURE
OF
BUSINESS
TUCK
KEE
OLOIYA
-‐Oligopoly
Market
-‐
Oligopoly
Market
-‐
5
–
10
Compectors
-‐
5-‐10
Compectors
-‐
Protected
by
strong
barriers
to
entry
-‐
Protected
by
strong
barriers
to
entry
-‐
Standardized
products
:
dried
meat
-‐
Differencated
products
:
seafood
dried
meat,
duck
dried
meat,
old
style
burger
and
etc…
-‐
Price
Taker
-‐
Price
Maker
-‐
Inconstant
advercsing
and
promocon
-‐
Constant
advercsing
and
promocon
-‐
Rarely
invented
new
products
-‐
Launching
of
new
products
annually
20.
STRATEGIES
TUCK
KEE
OLOIYA
-‐
Lower
the
sugar
content
-‐
Invent
new
product
annually
-‐
Rent
a
shop
in
a
strategic
locacon
-‐
Apply
subsidies
from
government
-‐
Purchasing
more
machineries
to
replace
the
insufficient
of
workers
-‐
Cut
down
unnecessary
expenses
-‐
Held
promocon
events
and
advercsements
frequently
-‐
Vacuum
packaging
for
the
convenience
of
tourists
21.
SIMILARITIES
TUCK
KEE
&
OLOIYA
Non
–
Halal
Business
Family
Business
DIFFERENCES
TUCK
KEE
&
OLOIYA
Used
of
Technology
Advercsing
Promocon
Number
of
Premises
Management
22.
RECOMMENDATION
TUCK
KEE
Make
more
Advercsing
and
Promocon
-‐
Create
an
official
website
and
promoconal
campaigns
Launching
of
New
Products
Frequently
-‐ Afract
the
afencon
of
the
customers
-‐ Customize
exclusive
product
Providing
Services
for
the
Convenience
of
the
Customers
-‐ Delivery
services
-‐ Online
shopping
-‐
Phone
order
services
23.
OLOIYA
RECOMMENDATION
Expand
the
Market
to
Asia
Pacific
-‐ Thailand,
Vietnam,
China
and
Singapore
-‐ Non-‐halal
countries
Enlarge
the
Company
-‐ Become
one
of
the
company
liscng
on
Bursa
Malaysia
in
order
to
gain
capital
-‐ Obtain
approval
from
the
shareholders
Invencng
New
Halal
Product
-‐ Get
halal
verificacon/cercficacon
-‐ Can
enter
to
the
market
of
the
Islamic
countries
such
as
Indonesia,
Brunei
and
Philippine
