This document provides information about a comparative analysis project conducted by a group of students on two dried meat businesses - Tuck Kee Dried Meat in Penang, Malaysia and Oloiya Dried Meat in Klang Valley, Malaysia. The project involved interviewing the two businesses to collect information on their competitive traits such as products offered and market share. The analysis found that while Tuck Kee Dried Meat is a long-standing local business, Oloiya Dried Meat has a higher popularity nationally due to its many outlets across Malaysia. Both businesses do offer international export services.

1. 1
Name
of
Module:
ENGLISH
2
(ELG30605)
Report
Title
:
A
Tale
Of
Two
Businesses
–
A
Comparative
Analysis
Of
2
Businesses
Of
Similar
Industry
In
Different
Geographical
Location
Group
Members
:
Amanda
Chiong
(0320328)
Bridget
Hsu
(0320218)
Chau
Xet
Nee
(0320222)
Foo
Zhi
Fung
(0320226)
Le
Jia
Nian
(0319957)
Marco
Leong
(0320026)
Ngo
Jia
Haur
(0320144)
Wong
De-­‐Vin
(0319814)

2. 2
Table
of
Content
Content
Page
Cover
Page
1
Table
Content
2
History
of
Dried
Meat
3
Key
Summary
4
Brief
Bio
Of
Businesses
5-­‐8
Comparative
Analysis
Of
Business
Competitive
Traits
9-­‐15
Recommendation
15-­‐16
Appendices
17-­‐29
References
30

3. 3
History
of
Dried
Meat
Dried
meat
is
also
known
as
Bakkwa
or
Rougan
in
mandarin
are
sweetened
barbecued
dried
meat
slices
that
is
similar
to
jerkeys.
This
product
and
the
way
of
cooking
it
is
originated
from
mainland
China
in
a
province
named
Fujian
and
it
is
considered
as
a
Hokkien
delicacy.
This
type
of
dried
meat
is
actually
preserved
and
prepared
with
a
special
technique
originated
from
China.
Although
this
product
has
been
on
the
market
for
centuries,
the
method
for
production
have
remained
the
same
until
today.
The
Bakkwa
is
often
made
with
beef,
pork
or
chicken,
which
are
prepared
with
spices,
sugar,
salt
and
soy
sauce
and
then
dried
on
racks
at
around
50
to
60
degree
Celsius.
Today,
there
are
slight
changes
to
the
product
like
softer
texture,
lighter
colour
and
also
less
sugar.
The
bakkwa
products
that
are
sold
in
the
market
nowadays
have
higher
water
content
that
cause
it
to
have
softer
texture
and
less
sugar
are
used
in
them
as
well
due
to
the
health
concerned
of
the
society
these
days.
Even
though
there
are
changes
made
throughout
the
years,
they
still
do
have
similar
shelf
life
as
the
ones
before.
The
meat
nowadays
has
also
been
modified
and
most
commonly
served
in
square-­‐shaped
slices
in
the
form
of
flat
thin
sheets.
Bakkwa
is
extremely
famous
in
South
East
Asia
especially
in
Singapore
and
Malaysia
where
most
eaten
during
Chinese
New
Year.
When
the
Chinese
immigrant
brought
this
delicacy
over
to
South
East
Asia,
the
way
of
preparing
and
cooking
it
has
slightly
changed.
The
most
notable
changed
would
the
the
preparation
of
Bakkwa.
The
meat
was
once
still
air-­‐dried
and
now
they
grill
them
over
charcoal
instead.
This
also
gives
a
smokier
flavour
to
the
meat.
The
Singaporeans
and
Malaysian
versions
of
Bakkwa
are
also
slightly
different
than
the
ones
in
mainland
China
due
to
the
variations
adapted
to
suit
the
locals
such
as
Satay
Flavoured
Bakkwa.

4. 4
Key
Summary
This
assignment
aims
to
conduct
a
comparative
analysis
between
two
businesses
of
similar
industry
but
the
different
geographical
locations,
where
are
Tuck
Kee
Dried
Meat
&
Meat
Floss
in
Pulau
Penang
and
the
another
one
is
Oloiya
Dried
Meat
in
Klang
Valley.
For
this
assignment,
we
had
chosen
two
Dried
Meat
shops
in
food
industry
to
carry
out
face-­‐
to-­‐face
interview
to
obtain
the
businesses’
information
and
compare
the
businesses’
competitive
traits
such
as
number
of
competitors,
main
products
or
services
sold,
market
share
of
the
businesses,
nature
of
markets
and
others.
Dried
Meat
is
a
type
of
meals
snack
that
is
popular
among
people
with
different
ages
mostly
in
Chinese
community.
After
analysis
all
the
information
obtained,
we
concluded
that
Oloiya
Dried
Meat
had
a
higher
popularity
as
it
boasts
many
outlets
nationwide
in
Malaysia
but
Tuck
Kee
Dried
Meat
&
Meat
Floss
not
so
popular
in
the
market.
Both
of
them
shares
a
common
similarities
which
they
provide
export
services
internationally.

5. 5
Brief
Bio
of
the
Businesses
Tuck
Kee
Dried
Meat
1. The
dried
meat
business
was
interviewed
in
Penang
-­‐
‘Tuck
Kee
Dried
Meat’.
This
business
was
founded
in
1980an
and
the
name
of
the
founder
is
Chong
Man
Tuck
at
the
age
of
27.
‘Tuck
Kee
Dried
Meat’
is
named
due
to
the
founder’s
name
is
related
and
also
a
remembering
on
his
effort
on
the
dried
meat
business.
2. The
current
location
is
strategically
located
in
the
famous
tourist
spot
in
Penang
Road,
Georgetown.
There
is
a
well-­‐
known
chendul
stall
named
Teowchew
Chendul.
With
the
corporation
of
both
of
their
famous
business,
Penang
Road
had
been
a
must
for
tourist
and
local
to
visit
if
they
have
their
foot
in
Penang.
3. Before
the
first
outlet
debuted,
the
founder
is
just
pushing
a
cart
selling
dried
meat
in
every
place
in
Georgetown.
Later
on,
the
Mr.
Chong
gained
his
first
capital
to
buy
a
shop
and
roots
in
Penang
Road
to
run
his
business
together
with
10
numbers
of
employees.
4. For
sure,
the
main
product
is
dried
meat
but
Mr.
Chong
has
also
doing
services
like
exporting
his
dried
meat
oversea
and
retail
&
wholesale.
Besides,
Mr
Chong
is
also
selling
bird
nest
and
tea
leaves
as
his
side
income.
5. During
the
15
minutes
interview,
we
saw
there
are
3
customers
came
into
the
shop
to
buy
dried
meat.
Mr
Chong
run
his
business
at
about
12
hours
a
day.
With
our
estimation,
there
are
about
150
customers
visited
him
in
a
day.

6. 6
6. It
was
founded
because
in
the
beginning
after
he
married
his
wife,
he
was
a
fruit
man
selling
fruit
on
a
push
cart
soon
he
realize
that
not
much
profit
he
can
make
to
feed
the
family
from
selling
fruit.
He
soon
got
his
motive
and
discover
how
to
make
dried
meat
because
dried
meat
are
popular
among
the
Chinese
community
in
all
ages
and
start
selling
a
little
amount
of
dried
meat
on
a
push
cart.
Through
this
dried
meat
business,
he
makes
a
lot
of
profit
and
decided
to
open
a
shop
lot.
He
passes
his
recipe
to
his
son
and
his
daughter.
He
is
no
longer
operating
the
business
as
his
children
hold
all
his
business
right
now.
7. In
recent
time,
the
business
has
used
their
revenue
to
improve
his
product
improving
the
taste
of
the
meat
and
make
it
better
packaging.
Besides,
they
are
using
their
revenue
to
invent
new
taste
of
the
dried
meat
using
different
type
of
meat.
The
business
revenue
gain
thought
their
development
is
current
RM50,
000
per
month
where
they
start
business
with
capital
around
RM100
in
the
earlier
year.

7. 7
Brief
Bio
of
the
Business
Oloiya
1. In
1970an,
the
founder
–
Khue
Chow
Kong
(grandfather
of
Raymond
Khue)
ventured
into
making
orange
juice.
He
had
a
Taiwanese
friend
who
willing
to
exchange
his
recipe
of
making
dried
meat
with
him
who
always
visit
him
when
he
reached
Malaysia.
When
he
met
Mr.
Khue,
he
would
shout
at
him
and
said
‘Oloiya’
which
is
a
Hakka
language
which
mean
‘Here
I
Come’.
Hence,
a
huge
business
is
start
up
by
using
the
name
–
‘Oloiya’
2. The
original
Chinatown
centred
on
Petaling
Street.
The
street
was
popular
as
it
was
higher
than
the
rest
of
the
town
and
was
therefore
less
prone
to
floods,
and
the
wealthier
population
were
inclined
to
build
their
shop
and
houses
here.
Due
to
all
of
the
reason,
Mr
Khue
took
this
opportunity
and
start
his
business
selling
dried
meat
close
to
the
Petaling
Street.
The
men
were
mainly
Cantonese
and
Hakkas
from
China
who
had
come
to
the
city
because
of
the
tin
trade.
Thus,
this
would
made
Mr
Khue
dried
meat
business
enlarged
as
people
around
would
buy
dried
meat
before
they
sail
back
to
their
country.
Besides,
the
worker
that
working
as
coolies
in
the
mines
will
also
bought
dried
meat
as
snacks.
3. In
1975,
there
were
only
1
outlet
which
was
located
in
Petaling
Street
and
still
the
founder
was
operating
it.
Until
2010,
there
were
36
outlet
all
over
Malaysia.
Raymond
Khue
very
honestly
said
that
the
number
of
roadside
stalls
has
decreased
while
the
number
of
outlets
in
malls
and
shoplots
continue
to
grow.
Raymond Khue also said that there were approximately 100
employees all over the company include factories, offices, agent
and salesman. Mr Khue is now passed away, his grandson now is
inheriting his huge business.

8. 8
4. They are variety of product been sold in every branches and
franchises of ‘Oloiya’ such as savoury minced chicken dried meat,
gold coin ham & chicken dried meat, chicken and pork floss,
minced pork dried meat, lovely heart dried meat, bacon slice, chili
pork dried meat and hakka-style beef dried meat and duck dried
meat is also available. Raymond told us that the bestselling product
is the traditional dried meat – savoury minced chicken dried meat.
Those products usually for the purpose of gift and as a hamper for
others. Dried meat also as a snacks for foreign.
5. As the interview held in the office, we could not estimate the real
number of customers but we also asked this question to Raymond,
he said there are approximately 500 customers visited to the shop
and there are mosty local to visit them as only local who know the
dried meat brand – ‘Oloiya’.
6. In 1970, the couple opened their first stall in Chinatown. In those
days, pork was used to make dried meat and the couple soon
realised that the sliced dried meat was not suitable for the elderly
and young as it was rather difficult to chew. Mr Khue started the
first of many innovations in the dried meat industry. He created
minced chicken dried meat and went on to introduce minced pork
and duck delicacies. This is not meant that it was more palatable
for the young and elderly, it also gave their customers more variety
on buying dried meat.
7. Their recent development have plans in the pipeline to expend the
business globally. In addition to focussing on countries that have a
significant non-halal countries such as Thailand, China, Vietnam,
Singapore and so on. But the first step to go into global business is
to export and open branch in Thailand. Besides, they also plan to
list their company in Bursa Malaysia but there are many obstacles
blocking them to the way through.

9. 9
Comparative
Analysis
of
Business
Competitive
Traits
1. In
Penang,
dried
meat
shop
there
are
at
least
8
competitors
specifically
in
George
town
;
There
is
an
large
number
of
dried
meat
shop
in
Klang
valley
counting
more
than
50
firm
.
Specifically
in
Petaling
Street,
there
are
at
least
10
firms.
2. In
Penang
,
Teic
Kee
share
is
small
and
its
top
competitor
in
market
would
be
Loong
Kee
,
Oloiya
,
Bak
Kueh
Eng
;
in
Klang
Valley
Oloiya
share
is
big
in
the
market
,
its
top
competitors
would
be
Bee
Cheng
Hiang,
Wing
Heong,
Loong
Kee
.
3. TUCK
KEE
a) Loong
Kee
Dried
Meat
founded
in
1976
and
has
been
a
name
in
this
industry
for
almost
40
years.
Loong
Kee
is
famous
for
festive
favorites
such
as
dried
meat
,
meat
floss,
meat
fluff,
mooncakes
as
well
as
feel-­‐good
all-­‐year-­‐
round
treats
such
as
cookies
and
pastries.
There
are
currently
21
Loong
Kee
branches
nationwide
and
3
of
them
located
in
Penang,
one
in
Ayer
Itam,
one
in
Butterworth
and
one
in
Gurney
Plaza.
Loong
Kee
is
also
an
active
participant
of
food
fairs,
food
exhibitions
and
festive
events.
The
presence
of
Loong
Kee
is
definitely
an
influence
to
Tuck
Kee
as
they
many
varieties
of
not
only
dried
meat
but
also
pastries.

10. 10
b) Oloiya
is
one
of
the
dominant
company
in
this
industry
since
the
early
70s
and
has
never
fail
to
impress
their
customers
in
the
sense
of
not
only
the
quality
of
their
product
but
also
the
price
and
the
service
they
have
provided.
Although
there
are
only
2
outlets
in
Penang,
which
is
one
in
Penang
Island
and
Butterworth,
they
are
never
any
worse
than
their
competitors
due
to
their
popularity
and
quality
they
have
provided
to
their
customers.
Their
main
product
would
be
chicken
dried
meat
and
that
is
also
their
best
seller
because
they
are
the
first
shop
in
Malaysia
to
actually
sell
chicken
dried
meat.
They
also
have
a
huge
variety
of
dried
meat
and
pastries
that
makes
them
one
of
the
best
dried
meat
store
in
Malaysia.
Oloiya
has
been
on
the
top
list
in
this
field
for
decades
and
it
is
a
huge
competitor
for
Tuck
Kee.
c) Bak
Kueh
Eng
is
not
a
chain
nor
a
franchise
like
Loong
Kee
or
Oloiya.
It
is
a
small
shop
just
like
Tuck
Kee
and
they
grill
their
dried
meat
not
like
the
big
chain’s
where
they
have
factory
but
in
their
own
shop.
The
location
of
this
shop
is
in
Lebuh
Cecil,
Georgetown.
The
product
they
are
selling
are
more
or
less
the
same
like
Tuck
Kee
except
they
also
sell
Roasted
Pork
which
give
them
a
huge
boost
to
their
business.
Although
it
is
just
a
small
business,
it
is
also
a
competitor
to
Tuck
Kee
due
to
the
loyal
customers
they
have
and
also
the
quality
they
give
to
them.

11. 11
OLOIYA
a) Bee
Cheng
Hiang
is
a
well
known
or
arguably
the
biggest
dried
meat
chain
originated
from
Singapore
and
it
has
many
branches
all
around
Asia
including
Korea
,
China
,
Malaysia
,
Macau
,
Thailand
,Philippines
,
Indonesia
,
Taiwan
,
Hong
Kong
and
of
course
Singapore.
This
dried
meat
store
start
since
the
1930’s
and
has
been
tremendously
famous
ever
since.
Bee
Cheng
Hiang
has
existed
for
almost
90
years
and
not
only
they
are
maintaining
what
they
already
provide
but
also
expand
and
grow
their
business
in
very
well.The
main
products
that
are
keeping
this
business
growing
is
their
dried
meat,
meat
floss
,
chinese
sausages
,
mooncakes
and
some
snack
like
grilled
cuttlefish.
It
currently
has
more
than
200
stores
in
the
world
and
still
growing.
A
business
like
Bee
Cheng
Hiang
is
truly
a
huge
competitor
to
Oloiya
as
they
are
recognized
worldwide.
Oloiya’s
director
even
mentioned
that
Bee
Cheng
Hiang
is
a
company
that
he
truly
admire
by
their
way
of
organising
their
business
and
how
they
grow
it.
Even
their
price
is
expensive
but
there
are
also
customers
that
are
willing
to
pay
the
price
for
what
they’re
getting
in
Bee
Cheng
Hiang.
b) Wing
Heong
is
a
dry
meat
chain
that
has
6
stores
all
located
in
Klang
Valley.
Wing
Heong
is
founded
in
the
early
1970’s
and
has
expanded
to
6
stores
from
then.
The
main
products
they
are
selling
is
chicken
,
beef
and
pork
dried
meat.
Although
it
is
not
a
very
big
chain,
it
is
also
a
competitor
to
Oloiya
due
to
the
loyal
customers
Wing
Heong
has
already
attracted
throughout
the
years.
c)
Loong
Kee
is
one
of
the
main
competitors
to
Oloiya
due
to
the
size
of
their
business
they
have
expanded
throughout
the
years.
It
has
been
founded
for
almost
40
years
and
has
already
been
a
competitor
to
Oloiya
since
Oloiya
is
founded.
Although
they
have
been
around
for
awhile
and
selling
almost
the
same
product
for
many
many
years
but
they
have
their
own
unique
way
of
attracting
customers.
Even
though
they
are
strong

12. 12
competitors
Oloiya’s
director
did
mention
that
they
compete
in
a
fair
manner
and
they
have
never
sabotage
each
other
in
anyway.
4. TUCK
KEE
-­‐ Mr.
Chong
claim
that
he
lower
the
price
of
his
dried
meat
to
compete
with
his
competitors.
-­‐ Mr.
Chong
encourages
his
employees
to
spent
time
with
their
customer
to
receive
feedback
for
them
to
reflect
and
make
their
product
better.
Besides
getting
face
to
face
feedback,
he
also
get
feedback
from
social
media
example
like
Facebook.
-­‐ Mr.
Chong
will
have
annual
meeting
with
his
employee
to
create
new
dried
meat
flavor
or
other
related
product
and
promote
their
new
product
on
social
media.
OLOIYA
-­‐ New
product
are
produce
every
year
or
on
special
event
like
Mother’s
Day,
Chinese
New
Year
and
etc.
-­‐ Oloiya
is
the
first
dried
meat
shop
that
use
chicken
to
make
dried
meat
this
make
Oloiya
very
special.
-­‐ Marketing
department
of
Oloiya
also
promote
themselves
in
social
page
like
Groupon,
Facebook
and
etc.
5. To
enter
the
dried
meat
market
according
to
both
of
the
interviewee
back
in
the
80s
is
easy
as
long
as
you
have
money
you
can
start
a
dried
meat
shop
but
these
day
you
need
to
have
large
amount
of
capital.
One
of
the
obstacle
being
point
out
from
the
Executive
Director
form
Oloiya
is
strict
qualification
from
the
government
for
new
businesses
to
enter
the
market.
Besides
strict
qualification,
nowadays
is
not
easy
to
make
bank
loan
as
bank
required
high
requirement
to
give
bank
loan.

13. 13
6. Nature
of
the
market
-­‐
Tuck
Kee
Dried
Meat
&
Meat
Floss
is
an
oligopoly
market,
which
is
dominated
by
a
few
sellers.
Tuck
Kee
is
protected
by
strong
barriers
to
entry
as
it
resembles
a
significant
role
in
the
market
and
it
has
a
wide
source
of
customers
that
mostly
emphasis
in
the
original
customers.
Tuck
Kee
also
has
high
popularity
among
the
local
residents
and
is
also
famous
for
the
foreigner
tourists.
Tuck
Kee
also
provided
high
quality
standardized
products.
It
is
considered
as
price
taker
because
it
does
not
affect
the
market
price
if
it
increases
the
price
of
its
products,
which
in
turn
will
lose
its
customers
due
to
the
increasing
in
price.
-­‐
In
the
other
hand,
Oloiya
is
an
oligopoly
market,
which
is
dominated
by
a
few
strong
competitors
in
the
range
of
2
to
10
large
firms.
Oloiya
has
the
biggest
share
of
the
market
that
is
more
that
a
half
with
an
approximate
percentage
to
55%
of
the
market
shares.
It
is
protected
by
strong
barriers
as
it
required
a
huge
capital
for
the
new
businesses
to
enter
the
market
and
it
is
economy
stable
in
the
market
and
has
a
high
position
in
the
market.
It
is
considered
as
price
maker
as
it
has
launched
a
lot
of
special
self-­‐invented
products
that
can
only
be
found
in
Oloiya
such
as
gold
coin
ham
and
chicken
dried
meat,
lovely
heart
dried
meat,
bacon
slice
(blooming
beauty
ham),
Hakka
style
duck
dried
meat,
old
style
burger
and
other
products.
Oloiya
often
do
advertising
for
their
new
brand
products,
launching
new
products
according
to
the
season
and
also
held
special
events
constantly.

14. 14
7. Summary
table
Competitive
Traits
Tuck
Kee
Dried
Meat
&
Meat
Floss
(Pulau
Penang-­‐Based)
Oloiya
(Klang
Valley-­‐Based)
1.
Number
of
Competitors
In
range
5
to
10
competitors
In
range
10
to
50
competitors
2.
Barrier
to
Entry
Protected
by
strong
barriers
to
entry.
Because
this
is
an
old
historical
shop.
Thus,
they
have
many
original
customers
and
won
high
popularity
in
the
local
and
tourisms.
Protected
by
strong
barriers
to
entry.
Because
it
has
a
very
stable
economy
status
and
is
well
equipped
with
advanced
technology
for
the
efficiency
production.
3.
Differentiated
or
Standardized
Products
Standardized
products.
Differentiated
products.
-­‐
Gold
coin
ham
&
chicken
dried
meat
-­‐
Lovely
heart
dried
meat
-­‐
Bacon
slice
(Blooming
beauty
ham)
-­‐
Hakka
style
duck
dried
meat
-­‐
Old
style
burger
4.
Pricing
Power
Price
Taker
-­‐
Because
the
price
that
he
sets
does
not
bring
any
affect
to
the
market
price
instead
he
will
lose
plenty
of
customers
as
the
demand
will
decrease
when
the
price
increase.
(Refer
to
the
demand
theory)
Price
Maker
-­‐
Because
it
has
many
types
of
special
products
that
is
self-­‐
invented.
Thus,
they
can
set
the
price
by
themselves
because
the
customers
only
can
find
these
specific
products
at
their
shop.
5.
Other
Characteristics
Many
close
products
substitutes,
inconstant
advertising,
rarely
having
promotions
for
the
products
and
rarely
invented
special
season
products.
No
close
products
substitutes,
mutual
dependence,
constantly
advertisements,
holding
promotions
for
special
events
constantly,
often
invented
special
season
products
and
launching
new
products
annually.
6.
Verdict
Oligopoly
Oligopoly

15. 15
8. Based
on
our
analysis,
Oloiya
would
be
more
commercially
successful
business.
One
reason
is
that
Oloiya
is
a
very
well-­‐known
Brand
in
all
over
Malaysia.
Oloiya
have
special
product
that
cam
attract
people
,
example
heart
shape
dried
meat
,
and
chicken
flavor
dried
meat
;
Tuck
Kee
only
have
all
standardized
product
.
Recommendation
Tuck
Kee
Dried
Meat
• Since
this
‘Tuck
Kee
Dried
Meat’
shop
is
only
well
known
in
Penang.
We
had
suggested
that
the
shop
should
make
more
advertising,
creating
an
official
website
and
promotional
campaigns
to
promote
their
products
all
over
the
Malaysia
especially
the
place
which
is
significant
with
Chinese
as
dried
meat
is
origin
from
Chinese
culture.
If
‘Tuck
Kee
Dried
Meat’
makes
a
strong
advertising,
people
will
feels
it’s
a
lost
if
they
do
not
buy
the
dried
meat
when
they
reach
Penang,
• Due
to
there
are
only
less
product
been
sold
in
the
shop,
in
our
opinion,
we
would
recommend
Mr.
Chong
to
invent
more
products.
This
is
because
customers
will
feel
bored
if
people
keep
on
buying
the
same
product.
If
a
new
product
launched,
people
will
feels
fresh
and
this
can
enhance
the
revenue
of
‘Tuck
Kee
Dried
Meat’.
So,
the
owner
can
invent
new
products
that
never
been
in
the
market
to
attract
costumer.
• Everyone
knows
Penang
has
a
serious
traffic
jam
just
like
Kuala
Lumpur.
If
Mr
Chong
can
create
also
a
delivery
service
and
online
shopping
just
like
the
huge
companies
such
as
IKEA,
Tesco
and
so
on.
These
companies
will
always
make
their
customers
at
first
and
let
customers
buy
their
product
in
the
fastest
and
easiest
way.
Hence,
if
Mr.
Chong
can
also
apply
these
services
into
his
business,
it
will
comes
a
large
of
profit
to
‘Tuck
Kee
Dried
Meat’
too.

16. 16
Oloiya
Dried
Meat
• Oloiya
is
been
a
very
success
dried
Meat
Company
in
Malaysia
but
out
of
Malaysia,
no
one
recognize
Oloiya.
It
is
an
opportunity
for
Oloiya
for
them
to
step
themselves
into
Asia
Pacific
such
as
Thailand,
Vietnam,
China
and
Singapore
as
those
countries
are
non-­‐halal
countries
and
also
concentrated
by
Chinese.
But
at
first,
Oloiya
must
have
branches
and
makes
advertising
in
those
countries
for
people
to
know
more
about
what
is
dried
meat
as
those
countries
know
nothing
about
dried
meat.
• Based
on
our
knowledge
after
interviewing
Oloiya,
they
have
not
enough
of
capital
for
them
to
enlarge
their
companies.
It
is
an
obstacle
for
them
to
step
themselves
into
Asia
Pacific.
In
my
opinion,
I
suggest
them
to
list
their
company
on
Bursa
Malaysia
to
gain
capital
from
others
but
this
decision
had
to
gain
approval
shareholders.
Maybe
Oloiya
is
a
family
business,
they
will
not
willing
to
sell
their
shares
to
public
but
if
the
mastermind
can
convince
the
shareholders,
I
think
those
shareholders
will
approve
to
carry
their
business
into
whole
Asia
Pacific.
• Inventing
new
product
without
pork
is
a
success
step
into
the
market
due
to
in
Malaysia
majority
of
it
are
Malay
but
unfortunately,
those
product
never
get
verified
by
halal.
If
Oloiya
want
to
carry
themselves
into
Asia
Pacific,
at
first,
they
have
to
get
verified
by
halal
as
most
of
the
countries
are
Islamic
countries
such
as
Indonesia,
Brunei
and
Philippine.
If
Oloiya’s
dried
meat
able
to
get
verified
by
halal,
they
step
into
those
countries.

17. 17

18. 18

19. 19

20. 20

21. 21

22. 22

23. 23

24. 24

25. 25

26. 26

27. 27

28. 28

29. 29

30. 30
Video Link
Part 1
https://www.youtube.com/watch?v=SS6zDDUoKV0
Brief Bio of Businesses
Part 2
https://www.youtube.com/watch?v=msI56HzK8AQ
Comparative of Businesses
Part 3
https://www.youtube.com/watch?v=m8bie1BkGnI
Recommendation of Businesses
REFERENCES
Oloiya Dried Meat. (n.d.). Retrieved May 5, 2015, from
http://www.oloiya.com/
Tuck Kee Dried Meat & Meat Floss (德 肉干) @ Pulau Tikus. (2012,
March 25). Retrieved May 8, 2015, from
http://www.jeremee89.com/2012/03/tuck-kee-dried-meat-meat-floss-
德 肉干-pulau-tikus/
Oloiya Dried Meat. (n.d.). OLOIYA.
Perraton, G. (2006). Food & technology (2nd ed.). Milton, Qld.: John
Wiley & Sons.
Brozen, Y. (1975). The competitive economy: Selected readings.
Morristown, N.J.: General Learning Press.
Goldsmith, H. (1989). Import/export: A guide to growth, profits, and
market share. Englewood Cliffs, N.J.: Prentice Hall.