The Detroit Pistons are implementing a digital marketing strategy to increase ticket sales through inbound marketing, social media, and a mobile app. Their $15,000 budget will target people within a 2 hour radius of their arena. Inbound marketing will use keywords and landing pages to generate leads and create customers. Their social media presence on Facebook and Twitter will build customers and inform them of deals. A mobile app will provide instant notifications and links to purchase tickets. The goal is to create more promoters and customers to fill their arena and increase profits.

1. The Detroit Pistons:The Detroit Pistons:
Digital Marketing StrategyDigital Marketing Strategy
By: Daniel EmmerichBy: Daniel Emmerich
Main Goal: INCREASE TICKET SALES
-2013-2014 has been another down season for
the team
-We have seen a rapid loss in ticket sales
-People are losing interest with our organization

2. Building A Target AudienceBuilding A Target Audience
● Target Location: 2 Hour parameter around
The Palace
● Sub groups:
– Parents who enjoy sports, and have small children.
– High School Basketball Players (or team alumni)
– College Basketball Players (or team alumni)

3. The StrategyThe Strategy
● $15,000 budget
● 3 components:
– 1) Generate leads and create customers through
inbound marketing
– 2) Build customers and inform by using social
media resources
– 3) Implement a mobile strategy by using “Phone
Apps” to give updates

4. Inbound MarketingInbound Marketing
● Inbound marketing is the most effective way to
create customers using the internet.
● Keywords
– “Detroit Pistons Tickets”, “Josh Smith”, “Pistons Tickets on sale”, etc.
● Landing pages – Description on Next Slide
● Social Media
● Customers become informal
promoters at the end of the
inbound marketing process

5. Landing PagesLanding Pages
● A landing page is where customers get directed
when they click on a keyword link.
● It makes the customers fill out personal contact
information before they make the purchase.
● Benefits:
– Organizes all the customers into a customer
relationship management system
– Sales team can contact, build valued relationships.
– Help customers become promoters!

6. Social MediaSocial Media
● EVERYONE uses Social Media
● Used during the process of inbound marketing
● Main resources for our digital strategy:
– Facebook
– Twitter

7. Facebook PageFacebook Page
– Consist of specific ticket deals, links, and any other
information that would be useful to selling tickets.
– Links to landing pages*
– Sales team will recruit customers by doing
research, and inviting them to “like” the page.

8. Twitter AccountTwitter Account
– Tweet same information provided on the Facebook
Page
– Links to landing pages*

9. Mobile Strategy: “Phone Apps”Mobile Strategy: “Phone Apps”
● Name: “Detroit
Pistons Event and
Ticket Information”
– Instant notifications of
event and ticket
information.
– Links to landing
pages
– Consideration of
teaming up with the
App “TeamStream”

10. ConclusionConclusion
● Implementaion of this digital strategy will create
more customers, and promoters.
● More customers/promoters created=More
Profit, and a packed arena!