The Chicago Blackhawks 2018-19 digital strategy plan focuses on social media, website improvements, online advertising, inbound marketing, mobile, and analytics. The key platforms are Instagram, Facebook, and Twitter. The plan aims to make the website more kid-friendly, drive traffic from social media, distinguish from competitors, increase fan engagement through blogs and emails, optimize the mobile site and apps, and measure success through analytics to support a successful 2018-19 season.