The document discusses tourism innovation and marketing strategies. Representatives from Steamboat Ski Area, Sheraton Steamboat Resort, and ResortQuest discuss how guests' expectations have changed and the various social media and marketing channels used. They each provide a 1 minute SWOT analysis of online tour operators, group buying flash sale websites, airlines versus online travel agencies, and VRBO and HomeAway. Finally, they discuss the greatest challenges for Steamboat tourism marketing in the next few years.

1. TOURISM INNOVATION

2. PRESENTERS Katie BrownDirector of Sales and eBusinessSteamboat Ski Area Kristal EckleyDirector of Sales and MarketingSheraton Steamboat Resort and VillasKaty MartinRegional Director of Marketing, ColoradoResortQuest by Wyndham Vacation Rentals

3. -1-Marketing mediums have changed drastically in the last 5-10 years, even the last 12 months.How has the guests’ expectation of service and experience changed?

4. -2-There is a plethora of social media and new website marketing channels sites.How do you choose which channels to use and how do you use them:

5. -3-Tell us about some of the most interesting ways your company embraces new technologyto market to your customers.

6. -4-Let’s tackle a few of the Giant Gorillas of the Tourism Industry!Each speaker to give your 1 minute SWOT analysis of the following:

7. -4-Katie Brown:Online Tour Operatorseg. Hotels.com, Expedia.com

8. -4-Kristal EckleyGroup Buying Flash Sale Websiteseg. Groupon, Living Social, JetSetter

9. -4-Katie BrownAirlines v’s the GDSeg. American Airlines v’s Orbitz

10. -4-Katie MartinVRBO & HomeAway.com

11. -5- Discuss the greatest challengeof Steamboat tourism marketingin the next few years?