Final outcome and evaluation
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1) The document describes the design and development of a sticker and posters created by Thomas Cavanagh. 2) The sticker features a pink cartoon brain in a turquoise background with the text "Thinking too much" to represent overthinking. 3) Cavanagh then created posters continuing the theme of the brain and message of thinking, with one poster saying "think positive" and showing a happy brain, while another focuses on overthinking.
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1. initial plans
The document discusses the initial plans and reaction for a student project involving an animation, website, and newspaper based on a childhood story told by the student's grandfather. The student realizes they need to put in their best effort and feels they enjoy final projects once they understand what to do. They created mood boards for the characters, animation, and website to help influence their final products and provide ideas for the characters and their movements.
1. initial plans done
The document outlines initial plans for a media project, including making a magazine, graphics portfolio, or graphic novel. It notes that the individual has previously created magazines and enjoyed testing writing and graphic design skills. Creating album covers and posters about music is also mentioned. The document proposes including photography to demonstrate additional skills and Photoshop techniques. A mind map evaluates the options, noting magazines have been done before but would not provide new challenges. A mood board displays color schemes, including darker tones to represent emotions or rainy days with no color.
Factual proposal
Lily Page proposes an animation project called "Project: Healthy Mind" aimed at 18-24 year olds dealing with mental health issues. She will create an animation visualizing someone's experience with a panic attack using colors and shapes to represent emotions. The animation will be accompanied by an anonymous interview to protect the subject's identity. Lily will research other mental health-focused games/animations for inspiration and evaluate her work by gathering feedback from classmates, friends, and daily reflections.
Final Sketch Evaluation - 4018
The student created a final drawing of a potion using Photoshop. They first hand drew the potion and then scanned it into Photoshop to color and add details digitally. It was difficult to control the pen at first but got easier with practice. The student used various colors like light blue, dark brown, and different shades of pink to create realistic effects like bubbles and shading. They used tools like the blur tool and size-adjustable brushes. In the end, the student felt they successfully created a realistic looking digital image meeting the goals of the project.
Initial Plans
The document outlines Imogen Minto's initial plans for a creative project. It includes a mind map and mood board analyzing colors, styles, and tones that will influence the final product. The mood board emphasizes bright neon colors to create a happy, upbeat mood. A schedule is presented showing the weekly plan and tasks, such as research, experiments, production, and evaluation using software like Photoshop and PowerPoint. The bibliography lists sources for audience research and inspiration, including magazines, websites, and articles.
On going evaluations ask
1) The document summarizes an experimental photography project focused on exploring people's "dark side of emotions" through masks and manipulated images.
2) The first image used red ink and scratches to make the photograph look like blood was dripping, focusing on the eyes and lips.
3) The second image overlaid two photos - an original and one with acrylic paint scratches on the eyes and a cut-out mouth - to create a surreal effect representing different sides of emotion.
4) The third image cut out half the face and used only grey, white, and black paint to leave the face "emotionless" and "unknown," representing how people hide behind masks.
3. fmp production experiments (2)
The document describes the process of creating a poster dedicated to Lucky using Photoshop. First, the creator made a colorful gradient background in green and blue tones to reflect Lucky's personality. Then, they imported an image of Lucky and used a magnetic lasso tool to cut Lucky out of the background. Circles were added behind Lucky to add depth. Text was added naming Lucky and describing his loss. Throughout the process, the creator focused on using bright colors, geometric shapes, and popping text styles to draw attention and convey Lucky's happy personality.
My street art design and the Process
The document describes the process an artist went through to create a street art design about people being distracted by their phones. They began with mind maps and original drawings, then scanned the drawing into the computer and edited it digitally. They created multiple edited versions, altering colors and details. They then decided to create a new design about gang violence in Manchester. They researched other street artists for inspiration and created sketches and a new digital design. They refined the new design through several iterations, changing colors and layouts to emphasize the message of choosing love over violence.
Recommended
1. initial plans
The document discusses the initial plans and reaction for a student project involving an animation, website, and newspaper based on a childhood story told by the student's grandfather. The student realizes they need to put in their best effort and feels they enjoy final projects once they understand what to do. They created mood boards for the characters, animation, and website to help influence their final products and provide ideas for the characters and their movements.
1. initial plans done
The document outlines initial plans for a media project, including making a magazine, graphics portfolio, or graphic novel. It notes that the individual has previously created magazines and enjoyed testing writing and graphic design skills. Creating album covers and posters about music is also mentioned. The document proposes including photography to demonstrate additional skills and Photoshop techniques. A mind map evaluates the options, noting magazines have been done before but would not provide new challenges. A mood board displays color schemes, including darker tones to represent emotions or rainy days with no color.
Factual proposal
Lily Page proposes an animation project called "Project: Healthy Mind" aimed at 18-24 year olds dealing with mental health issues. She will create an animation visualizing someone's experience with a panic attack using colors and shapes to represent emotions. The animation will be accompanied by an anonymous interview to protect the subject's identity. Lily will research other mental health-focused games/animations for inspiration and evaluate her work by gathering feedback from classmates, friends, and daily reflections.
Final Sketch Evaluation - 4018
The student created a final drawing of a potion using Photoshop. They first hand drew the potion and then scanned it into Photoshop to color and add details digitally. It was difficult to control the pen at first but got easier with practice. The student used various colors like light blue, dark brown, and different shades of pink to create realistic effects like bubbles and shading. They used tools like the blur tool and size-adjustable brushes. In the end, the student felt they successfully created a realistic looking digital image meeting the goals of the project.
Initial Plans
The document outlines Imogen Minto's initial plans for a creative project. It includes a mind map and mood board analyzing colors, styles, and tones that will influence the final product. The mood board emphasizes bright neon colors to create a happy, upbeat mood. A schedule is presented showing the weekly plan and tasks, such as research, experiments, production, and evaluation using software like Photoshop and PowerPoint. The bibliography lists sources for audience research and inspiration, including magazines, websites, and articles.
On going evaluations ask
1) The document summarizes an experimental photography project focused on exploring people's "dark side of emotions" through masks and manipulated images.
2) The first image used red ink and scratches to make the photograph look like blood was dripping, focusing on the eyes and lips.
3) The second image overlaid two photos - an original and one with acrylic paint scratches on the eyes and a cut-out mouth - to create a surreal effect representing different sides of emotion.
4) The third image cut out half the face and used only grey, white, and black paint to leave the face "emotionless" and "unknown," representing how people hide behind masks.
3. fmp production experiments (2)
The document describes the process of creating a poster dedicated to Lucky using Photoshop. First, the creator made a colorful gradient background in green and blue tones to reflect Lucky's personality. Then, they imported an image of Lucky and used a magnetic lasso tool to cut Lucky out of the background. Circles were added behind Lucky to add depth. Text was added naming Lucky and describing his loss. Throughout the process, the creator focused on using bright colors, geometric shapes, and popping text styles to draw attention and convey Lucky's happy personality.
My street art design and the Process
The document describes the process an artist went through to create a street art design about people being distracted by their phones. They began with mind maps and original drawings, then scanned the drawing into the computer and edited it digitally. They created multiple edited versions, altering colors and details. They then decided to create a new design about gang violence in Manchester. They researched other street artists for inspiration and created sketches and a new digital design. They refined the new design through several iterations, changing colors and layouts to emphasize the message of choosing love over violence.
Digital Portfolio - Alam Fung
Hi,I’m a multimedia design student studying in Saito University College. This digital portfolio will bring you through my learning journey towards my growth and experiences as a designer.
1. initial plans(3)
The document outlines initial plans for a project that includes creating a mind map, mood board, and mood board analysis. The mood board analysis notes that the collected images show repetition in colors, styles, fonts, and mood across magazines. It also states that the mood board will influence the final product's layout by reflecting the magazine styles presented.
Mind Mapping
Mind mapping is a note taking technique developed by Tony Buzan in 1974 that uses diagrams to visually organize information with branches of key words and images radiating from a central concept. It is done on a landscape page with the central idea at the top and related concepts branching out and connected by lines to engage both sides of the brain for better recall, creativity, and focus when taking notes, generating ideas, brainstorming, summarizing, writing, and more.
On going evaluation (new)
Lusi created a photography project exploring people's dark emotions. She used masks as props to represent hiding emotions. For her first image, she used red ink and scratches to make the photograph look like blood was dripping, focusing on the eyes. Her second image used acrylic paint over the eyes and a pale face to look cold and emotionless, with an overlay of the original photograph. Her third image cut out half the face and used only grey, white, and black to leave the hidden face unknown. Overall, Lusi believes her mixed media manipulations effectively conveyed the theme of people having multiple sides and using masks to hide their true emotions.
Creating visual and other sensory images from text
Proficient readers create mental images from text using all five senses and emotions based on their prior knowledge. They use images to immerse themselves in textual details, engaging more deeply and improving memorability. Images help readers draw conclusions, create interpretations, and recall important details and the overall text. Proficient readers adapt their images as they read to incorporate new information and interpretations. They understand how images enhance comprehension and respond to other readers' shared images.
Safe sex campaign
This document outlines Gareth Williams' project on creating a safe sex awareness campaign targeted at 18-24 year olds. The goals were to lower unplanned pregnancies and new STI cases. Williams created concept ideas including characters representing contraception and STIs. He developed these into an adshel poster, leaflet, and website. The poster used memorable imagery and slogan to promote the website for more information. The leaflet and website provided educational content. Williams' strengths included the consistent brand elements across products, but he notes the website could have benefited from more engaging visuals. Overall, the project achieved its aims of educating the target audience on sexual health topics.
Visual Project - Initial Plans
The document outlines initial plans for a project which include creating a mind map, mood board, and analyzing the mood board. The mood board analysis notes that the images collected for the board have repeated colors, styles, fonts, tones and moods. It also notes that the mood board will influence the final product by providing inspiration for colors, design choices, layouts and typography.
Evaluation
The document discusses the design process for a school magazine called "Sheldon". It describes choosing a bubbly font style for the header to appeal to the 12-18 year old target audience. It also details editing a cover photo in Photoshop, such as changing the color of the model's shirt to match the blue and white color scheme. Feedback is provided on the mock contents page created, with suggestions to further enhance the eye-catching elements and tie content to survey responses from the target readership.
Evaluation
The document summarizes the evaluation of an advertising campaign created for a charity called SASH that helps prevent youth homelessness. The campaign includes posters, billboards, leaflets, and bookmarks. The creator believes the campaign is fit for purpose because it uses techniques like bright colors and positive images to raise awareness about homelessness and encourage volunteerism. The message is communicated clearly through factual information and images showing groups of happy people. The designs are also appropriate for the target audience of 16-24 year olds and volunteers through the use of an engaging font, warm colors, and friendly pictures. Some improvements could be made like reducing text on the poster and increasing spacing and font size on the bookmark.
initial plans Dead Space
- The document discusses Daniel Morland's initial plans for his Final Major Project (FMP), which will focus on incorporating his skills in Photoshop and drawing.
- He wants to create a commercial product where customers can send in photos for him to digitally draw over, improving and customizing the images. His artwork style, called "Dead Space," will use complex colors blending in a psychedelic and mystical way.
- Morland believes his unique photo editing service that adds hand-drawn artwork on top will be something customers find valuable and are willing to purchase. He will rely on his creativity and skills in Photoshop and drawing to make each customized edit feel individual.
1. initial plans(3)
Jessica's magazine project theme is interior design. She wants to focus on "ideal homes" and replicate the layout, titles, and neutral color schemes of existing interior design magazines. Her mood board analysis found repetition in the images she collected, including similar layouts, fonts, and subtle, calm tones created by cream and gray colors. The mood board will influence her final product by helping her achieve a similar style, clarifying her interior design theme, and giving her a head start on photography and image style.
1. fmp initial plans
The document outlines initial plans for a final media project, considering options such as a magazine, graphics portfolio, or posters. It discusses themes of photography, art, nature, and cities/landscapes. For the graphics portfolio, it describes including original photos alongside edited versions to show differences. It discusses separating items into sections by theme to avoid repetition, and targeting an audience of older teenagers and adults. Color schemes and layout inspiration will be drawn from existing products. The final idea decided on is a graphics portfolio combining photography and art around 2-3 themes, including original and edited photos in a visually pleasing format.
ideas and planning
The production schedule outlines a 4 week timeline for creating business cards and posters for Yorkshire Wildlife Trust. Week 1 focuses on designing the business card background. Week 2 adds finer background details and text. Week 3 finishes the business card and begins the posters. Week 4 completes both posters with final checks. Daily goals include finishing background elements, adding details, and allowing time for feedback and revisions.
Evaluation
The advertising campaign uses persuasive text and imagery to communicate the message of charity SASH and elicit sympathy to encourage donations. A leaflet and two posters were created with equal amounts of text and eye-catching imagery. While originally intending only posters, the creator changed to include an informative leaflet after struggling with theme. Photoshop and InDesign were used to design professional, aesthetically pleasing materials following testing that showed people respond equally to sad text and images. The campaign aims to upset readers enough to read more and donate while also highlighting the good work of SASH.
1. initial plans [comp]
The mood board contains repeated pastel colors like baby blues, pinks, and yellows to give the magazine a light and airy feel. It includes images of models with serious faces dressed in a modern-vintage style to represent the envisioned style of the magazine. There are also many images of short poetry with deep meanings as the second page will feature poetry and the images help determine the theme. The mood board will influence the final magazine by providing inspiration for colors, styles, layouts, and types of poetry to include.
Deconstructions of poster
This poster advertises The Evening Standard newspaper. It features the newspaper's masthead at the top and bottom to clearly identify the brand. In the middle is a large image relating to a news story, with text alongside. The simple layout and use of the newspaper's color palette help readers recognize it as an Evening Standard product. The poster uses audience appeal by highlighting a special Michael Jackson edition to draw interest. Overall, the poster effectively promotes the newspaper in an eye-catching yet straightforward design.
Mood boards
This document discusses two ideas for a mental health awareness campaign. The first idea targets teens aged 13-19 with a bright, bold design using illustrations and typography in shades of blue and yellow. The goal is to raise awareness of mental health issues in teenagers. The second idea targets males aged 18 and older with a more simple and mature presentation using photographs. Dark colors like black and grey will be used with bright text in red or yellow to create impactful quotes about mental health and letting men know it's okay to talk about it.
Year 13 design ideas
The document provides guidance for developing ideas for a final art outcome. It instructs the reader to generate 4-6 double page spreads of ideas annotated with details on materials testing and links to artist inspiration. It emphasizes experimenting with different materials and formats for presenting ideas, such as sketches, small canvases, or sculptures. The reader is asked to consider key aspects for their final piece, such as images, scale, and materials needed. Examples provided show idea sketches exploring different color schemes and images for representing the theme of "distortion" in a large acrylic painting. All designs should be clearly explained and annotated.
Evaluation
Tom Armstrong created a campaign focused on stopping ocean pollution. His main goals were to gain worldwide attention and raise awareness of the issue. He produced logos, posters, merchandise and other materials to communicate his message. Through testing and feedback, Armstrong found that simpler, less graphic designs were most effective at clearly conveying his message to all audiences while remaining appropriate for his target demographic of people of all ages.
Poster deconstruction for newspaper
This poster analyzes a newspaper advertisement poster from The Evening Standard. It summarizes that the poster:
- Features the newspaper masthead at the top and bottom to clearly identify the brand.
- Uses a simple layout with an image in the middle and text on the sides to relate the story and image.
- Employs the newspaper's color palette of black and white for brand recognition.
- Appeals to the audience by advertising a special Michael Jackson edition to attract readers.
- Only uses one large iconic image to professionally present the story in an eye-catching way.
Ideas and Planning VE
The document discusses ideas for developing advertising materials for a client's record store business. Specifically, it considers developing a poster and business cards. For the poster, it explores font, color, and imagery options that fit the vintage style of the store and would appeal to the target audience of 18-34 year olds. Mockups of poster examples are included. For the business cards, similar font and color choices are considered to maintain branding consistency. Imagery ideas focus on incorporating a vinyl record. Examples of potential business card designs are presented. In conclusion, the imagery ideas are believed to engage the target audience by showing the creative design process.
Design ideas
The document provides guidance for developing and refining ideas for a final art outcome. It instructs the reader to generate 4-6 pages of ideas annotated with research and testing of different materials. It emphasizes experimenting with a variety of media and considering how best to present the work, such as a single large piece or series. The reader is asked to decide on images, buy necessary materials, and develop their strongest idea so they are prepared to create a successful final work in January. Their ideas should be clearly presented and explained in their sketchbook or through small sample works.
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Digital Portfolio - Alam Fung
Hi,I’m a multimedia design student studying in Saito University College. This digital portfolio will bring you through my learning journey towards my growth and experiences as a designer.
1. initial plans(3)
The document outlines initial plans for a project that includes creating a mind map, mood board, and mood board analysis. The mood board analysis notes that the collected images show repetition in colors, styles, fonts, and mood across magazines. It also states that the mood board will influence the final product's layout by reflecting the magazine styles presented.
Mind Mapping
Mind mapping is a note taking technique developed by Tony Buzan in 1974 that uses diagrams to visually organize information with branches of key words and images radiating from a central concept. It is done on a landscape page with the central idea at the top and related concepts branching out and connected by lines to engage both sides of the brain for better recall, creativity, and focus when taking notes, generating ideas, brainstorming, summarizing, writing, and more.
On going evaluation (new)
Lusi created a photography project exploring people's dark emotions. She used masks as props to represent hiding emotions. For her first image, she used red ink and scratches to make the photograph look like blood was dripping, focusing on the eyes. Her second image used acrylic paint over the eyes and a pale face to look cold and emotionless, with an overlay of the original photograph. Her third image cut out half the face and used only grey, white, and black to leave the hidden face unknown. Overall, Lusi believes her mixed media manipulations effectively conveyed the theme of people having multiple sides and using masks to hide their true emotions.
Creating visual and other sensory images from text
Proficient readers create mental images from text using all five senses and emotions based on their prior knowledge. They use images to immerse themselves in textual details, engaging more deeply and improving memorability. Images help readers draw conclusions, create interpretations, and recall important details and the overall text. Proficient readers adapt their images as they read to incorporate new information and interpretations. They understand how images enhance comprehension and respond to other readers' shared images.
Safe sex campaign
This document outlines Gareth Williams' project on creating a safe sex awareness campaign targeted at 18-24 year olds. The goals were to lower unplanned pregnancies and new STI cases. Williams created concept ideas including characters representing contraception and STIs. He developed these into an adshel poster, leaflet, and website. The poster used memorable imagery and slogan to promote the website for more information. The leaflet and website provided educational content. Williams' strengths included the consistent brand elements across products, but he notes the website could have benefited from more engaging visuals. Overall, the project achieved its aims of educating the target audience on sexual health topics.
Visual Project - Initial Plans
The document outlines initial plans for a project which include creating a mind map, mood board, and analyzing the mood board. The mood board analysis notes that the images collected for the board have repeated colors, styles, fonts, tones and moods. It also notes that the mood board will influence the final product by providing inspiration for colors, design choices, layouts and typography.
Evaluation
The document discusses the design process for a school magazine called "Sheldon". It describes choosing a bubbly font style for the header to appeal to the 12-18 year old target audience. It also details editing a cover photo in Photoshop, such as changing the color of the model's shirt to match the blue and white color scheme. Feedback is provided on the mock contents page created, with suggestions to further enhance the eye-catching elements and tie content to survey responses from the target readership.
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Similar to Final outcome and evaluation
Evaluation
The document summarizes the evaluation of an advertising campaign created for a charity called SASH that helps prevent youth homelessness. The campaign includes posters, billboards, leaflets, and bookmarks. The creator believes the campaign is fit for purpose because it uses techniques like bright colors and positive images to raise awareness about homelessness and encourage volunteerism. The message is communicated clearly through factual information and images showing groups of happy people. The designs are also appropriate for the target audience of 16-24 year olds and volunteers through the use of an engaging font, warm colors, and friendly pictures. Some improvements could be made like reducing text on the poster and increasing spacing and font size on the bookmark.
initial plans Dead Space
- The document discusses Daniel Morland's initial plans for his Final Major Project (FMP), which will focus on incorporating his skills in Photoshop and drawing.
- He wants to create a commercial product where customers can send in photos for him to digitally draw over, improving and customizing the images. His artwork style, called "Dead Space," will use complex colors blending in a psychedelic and mystical way.
- Morland believes his unique photo editing service that adds hand-drawn artwork on top will be something customers find valuable and are willing to purchase. He will rely on his creativity and skills in Photoshop and drawing to make each customized edit feel individual.
1. initial plans(3)
Jessica's magazine project theme is interior design. She wants to focus on "ideal homes" and replicate the layout, titles, and neutral color schemes of existing interior design magazines. Her mood board analysis found repetition in the images she collected, including similar layouts, fonts, and subtle, calm tones created by cream and gray colors. The mood board will influence her final product by helping her achieve a similar style, clarifying her interior design theme, and giving her a head start on photography and image style.
1. fmp initial plans
The document outlines initial plans for a final media project, considering options such as a magazine, graphics portfolio, or posters. It discusses themes of photography, art, nature, and cities/landscapes. For the graphics portfolio, it describes including original photos alongside edited versions to show differences. It discusses separating items into sections by theme to avoid repetition, and targeting an audience of older teenagers and adults. Color schemes and layout inspiration will be drawn from existing products. The final idea decided on is a graphics portfolio combining photography and art around 2-3 themes, including original and edited photos in a visually pleasing format.
ideas and planning
The production schedule outlines a 4 week timeline for creating business cards and posters for Yorkshire Wildlife Trust. Week 1 focuses on designing the business card background. Week 2 adds finer background details and text. Week 3 finishes the business card and begins the posters. Week 4 completes both posters with final checks. Daily goals include finishing background elements, adding details, and allowing time for feedback and revisions.
Evaluation
The advertising campaign uses persuasive text and imagery to communicate the message of charity SASH and elicit sympathy to encourage donations. A leaflet and two posters were created with equal amounts of text and eye-catching imagery. While originally intending only posters, the creator changed to include an informative leaflet after struggling with theme. Photoshop and InDesign were used to design professional, aesthetically pleasing materials following testing that showed people respond equally to sad text and images. The campaign aims to upset readers enough to read more and donate while also highlighting the good work of SASH.
1. initial plans [comp]
The mood board contains repeated pastel colors like baby blues, pinks, and yellows to give the magazine a light and airy feel. It includes images of models with serious faces dressed in a modern-vintage style to represent the envisioned style of the magazine. There are also many images of short poetry with deep meanings as the second page will feature poetry and the images help determine the theme. The mood board will influence the final magazine by providing inspiration for colors, styles, layouts, and types of poetry to include.
Deconstructions of poster
This poster advertises The Evening Standard newspaper. It features the newspaper's masthead at the top and bottom to clearly identify the brand. In the middle is a large image relating to a news story, with text alongside. The simple layout and use of the newspaper's color palette help readers recognize it as an Evening Standard product. The poster uses audience appeal by highlighting a special Michael Jackson edition to draw interest. Overall, the poster effectively promotes the newspaper in an eye-catching yet straightforward design.
Mood boards
This document discusses two ideas for a mental health awareness campaign. The first idea targets teens aged 13-19 with a bright, bold design using illustrations and typography in shades of blue and yellow. The goal is to raise awareness of mental health issues in teenagers. The second idea targets males aged 18 and older with a more simple and mature presentation using photographs. Dark colors like black and grey will be used with bright text in red or yellow to create impactful quotes about mental health and letting men know it's okay to talk about it.
Year 13 design ideas
The document provides guidance for developing ideas for a final art outcome. It instructs the reader to generate 4-6 double page spreads of ideas annotated with details on materials testing and links to artist inspiration. It emphasizes experimenting with different materials and formats for presenting ideas, such as sketches, small canvases, or sculptures. The reader is asked to consider key aspects for their final piece, such as images, scale, and materials needed. Examples provided show idea sketches exploring different color schemes and images for representing the theme of "distortion" in a large acrylic painting. All designs should be clearly explained and annotated.
Evaluation
Tom Armstrong created a campaign focused on stopping ocean pollution. His main goals were to gain worldwide attention and raise awareness of the issue. He produced logos, posters, merchandise and other materials to communicate his message. Through testing and feedback, Armstrong found that simpler, less graphic designs were most effective at clearly conveying his message to all audiences while remaining appropriate for his target demographic of people of all ages.
Poster deconstruction for newspaper
This poster analyzes a newspaper advertisement poster from The Evening Standard. It summarizes that the poster:
- Features the newspaper masthead at the top and bottom to clearly identify the brand.
- Uses a simple layout with an image in the middle and text on the sides to relate the story and image.
- Employs the newspaper's color palette of black and white for brand recognition.
- Appeals to the audience by advertising a special Michael Jackson edition to attract readers.
- Only uses one large iconic image to professionally present the story in an eye-catching way.
Ideas and Planning VE
The document discusses ideas for developing advertising materials for a client's record store business. Specifically, it considers developing a poster and business cards. For the poster, it explores font, color, and imagery options that fit the vintage style of the store and would appeal to the target audience of 18-34 year olds. Mockups of poster examples are included. For the business cards, similar font and color choices are considered to maintain branding consistency. Imagery ideas focus on incorporating a vinyl record. Examples of potential business card designs are presented. In conclusion, the imagery ideas are believed to engage the target audience by showing the creative design process.
Design ideas
The document provides guidance for developing and refining ideas for a final art outcome. It instructs the reader to generate 4-6 pages of ideas annotated with research and testing of different materials. It emphasizes experimenting with a variety of media and considering how best to present the work, such as a single large piece or series. The reader is asked to decide on images, buy necessary materials, and develop their strongest idea so they are prepared to create a successful final work in January. Their ideas should be clearly presented and explained in their sketchbook or through small sample works.
Task 7
The document provides details on four different ideas for promoting a charity called SASH that helps prevent youth homelessness:
1. A poster with equal text and imagery, including facts, images of happy people, and information on how to help.
2. A three-page leaflet with information on "what, how, why, where" the charity works on the inside and contact details on the back.
3. A billboard ad with the charity name and logo at the top, an image below, and brief details at the bottom near images of houses.
4. A circular sticker with the charity name, a large image of smiling teenagers, and a helpline number and slogan. The simple designs aim
Ideas and Planning VE
The document outlines the development of ideas for a client project involving posters and business cards to advertise a record store. The client wanted to develop a poster idea further. The author explains why the poster idea is the best one to pursue, as it was the client's main request and will allow the author to showcase design skills. The document then provides details on developing the poster idea, including font, color, and imagery choices and examples. It also shows early development of a backup business card idea, exploring similar font, color, and imagery options to maintain consistency across materials. The author believes the engaging imagery will appeal to the target 18-34 audience.
Logo
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
Logo
The document provides details on the development process of branding assets for a social action organization. It describes creating a logo by drawing a crab mascot and scanning it digitally. Further logo iterations experiment with style and color variations. Posters are designed to educate children on litter cleanup in a fun, game-like way. Merchandise designs include t-shirts, hats and bodyboards featuring the logo and messaging. Membership forms are given underwater themes through rotoscoped illustrations of crabs, turtles and seals to appeal to children while still including necessary legal information. The branding assets were created to be cohesive in style and message across different mediums.
Logo
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
Media Evaluation
The document summarizes the key design elements and choices made in constructing a magazine cover and sample interior pages. These include using large mastheads and images that grab attention without direct eye contact. Color schemes and styles are carried throughout for unity. Layout, images, and relevant information are used to attract the target audience of late teens interested in indie music. Technologies like Photoshop tools for selections, layers, and color adjustments were applied to produce high quality edited images for the magazine.
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Graffiti began in the 1920s-1930s as gang markings but became more popular in New York in the 1960s-1970s as people tagged their names. Authorities tried to stop subway tagging, so artists began tagging walls and adding more color and design. Taki 183 and Tracy 168 gained fame for their tagging styles. Graffiti can positively impact run-down areas by making them more vibrant, and it allows political expression, but it is also seen as vandalism and illegal. Pop art inspired graffiti with its use of commercial imagery and styles. Graffiti focuses on tagging to gain fame while street art makes statements, though both comment on society and politics. Famous graffiti artists include Egs, Os
Tagging
Tagging is a technique used to organize digital information. The document discusses tagging and is authored by Thomas Cavanagh. However, the document contains no other details about tagging or the author.
Guide to street art - Manchester
This document provides a guide to street art in Manchester's Northern Quarter, summarizing different types of works. It describes stickers as easy to apply but seen as littering if not removed. Mosaics are made of small tiles and some in Manchester were illegal works by Space Invader. Posters are similar to stickers but cover larger walls and are also seen as littering. Murals are large spray-painted pieces, often commissioned works like a David Bowie piece. Commissioned works are pieces allowed by buildings that hire artists to decorate in their style.
Masking tape project
The group built a bee out of masking tape to represent worker bees in Manchester, symbolizing the city's hard-working past. Masking tape art is a common street art form in Manchester. Buff Diss is an Australian artist known for using tape in his artwork, starting with spray paint and switching to tape in 2005.
Masking tape project
Our group built a bee sculpture out of masking tape to represent worker bees in Manchester, as bee street art is commonly seen around the city. The bee symbolizes Manchester's hard-working past as an industrial center known for its factories and mills. We created the bee sculpture with masking tape to participate in a type of street art already associated with Manchester.
10 suitable types of type
There are 10 suitable types of fonts discussed in the document. The document refers to a previous PowerPoint presentation about the first four fonts that are good for book covers based on an example from the Spiderwick Chronicles series. The document examines 10 fonts but does not provide details about the specific fonts.
Evaluation on book cover
1) The document evaluates three book covers designed for the novel "The Spiderwick Chronicles" focusing on themes of nature, magic, and dark colors.
2) Inspiration was drawn from the original novels, Joseph Cornell's artwork, and researching fonts. The main cover features a cardboard box representing the magical themes.
3) The brief for the covers called for imaginative exploration of typefaces and letters. The main cover meets this with a creative font in red that stands out against the beige background and includes torn book pages inside the box.
Vinyl cover work
The document discusses vinyl sticker designs for album covers. It notes design elements that make vinyl covers eye-catching such as bright colors, large text for the band and album names, and focusing design elements in the center. It also lists common elements found on vinyl covers like colors, artist names, record labels, and song/album names. The document then describes the author's ideas for designing a vinyl cover, including using colors from the original CD cover and including a background image and lyrics to make the design look more visually interesting than a simpler alternative.
Mars advert (advertising)
The document discusses a Mars-themed poster and logo ideas created by Thomas Cavanagh. The poster was made in Photoshop using Google images and depicts a paper airplane traveling from Earth to Mars, representing a Mars vacation. It uses a "z method" left-to-right reading format and includes a "holiday motel" image representing the main part of the trip. Mind maps were also created for the poster and logo concepts.
Describing type Thomas Cavangh
Times New Roman is an example of a typeface that includes specific fonts like Times New Roman italic. Uppercase or capital letters are generally used to make text stand out more or seem more aggressive compared to lowercase letters. Numerals are symbols that demonstrate numbers, while glyphs are symbols that form character appearances like question marks or bullet points. Point size and leading refer to the size of text and vertical spacing between lines, while alignment styles determine if text is left, right, or center justified. Kerning and tracking adjust spacing between letters or whole words. Dingbats are symbol characters that replace standard letters and numbers.
Alphabet
Alphabet is a company founded by Thomas Cavanagh. It operates through several subsidiaries including Google, which provides internet-related products and services like search engines, cloud computing, and digital mapping. Under Cavanagh's leadership, Alphabet has become a technology giant and one of the most valuable companies in the world.
Advertising
This document discusses different types of advertising and considerations for design. It outlines various advertising mediums including digital/online, print, outdoor, guerrilla, broadcast, mobile, and packaging. It also covers constraints like budget, legal/ethical issues. The document analyzes sample road safety ads, noting they use empathy strategies to make people feel bad and think twice about dangers. The ads graphically portray car crashes and injuries to strongly convey anti-drunk and distracted driving messages.
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Final outcome and evaluation
- 1. Final outcome/evaluation (& stickers) Thomas Cavanagh
- 2. Sticker The design of this sticker features a cartoon brain, that is represented as a thinking bubble, which is ironic. The text reads “Thinking too much” which is supposed to represent me. I coloured in the brain (thinking bubble) pink and made the background a green/blue (turquoise) like colour as they are both bright and I feel they both compliment each other quite well. Because they are both bright colours, this makes the sticker more eye-catching which is a positive aspect if you want people to see your work and get attention.
- 3. Poster s
- 5. My Final outcome My final outcome is based of my original sticker that is basically just a image of a brain that is just used to represent thinking in general, like imagination and just being able to think how you like, thinking free which can lead to positive thoughts. However the “thinking too much” poster is used to represent over thinking, and that sometimes it can get all a bit too much. I hope this will spread a positive message as the comparison between the “thinking too much” poster and the other two show that you can be a happier person by thinking “free” and thinking “positive”.
- 6. Techniques and methods My poster was nearly completely digital, that featured one piece of mixed media (producing the tag on a window, taking a picture and tracing it on illustrator) I used the image of the brain from my original sticker as I wanted to continue with that theme of the cartoon brain and the same colours. I used the line tool to trace over my tag and the brush tool to draw new faces on my brain images and draw the text. I like the colours I have used because they are vibrant and I think pink and the turquoise like colour compliment each other nicely. Inspiration My inspiration came from myself, and cartoons. I chose to focus on the subject of thinking because i believe I do over-think quite a lot, I got the inspiration from cartoons because I portrayed the brain as the actual thinking bubble itself to have a bit of irony in my poster and things In cartoons are often over emphasized therefore I would put expressions on the brain to reflect the mood on how a person is thinking.
- 7. Who is my audience? My audience is anyone who may need/want that reassurance that it is good to think positive, the bright colours on the posters help support this idea because they aren’t dull and dreary which might put people in a negative mind. I don’t want my posters to focus on anyone specifically, they are made too just remind people, and effectively make people “think” about the message and what the brain’s emotion portrays (anger, delight, happiness, etc.)
- 8. Development I took inspiration from my sticker, and carried on the specific style for my poster(s). Because I liked the cartoon image, I used the same image of the brain/thinking bubble and changed it around for 2 different posters. This poster kept the original design, but with the addition of the tag, scattered in the background. This one I changed the text to “think positive” and to resemble this I made the brain image look happy. I also made the tag’s different colours to be more eye- catching This one is simple, but still effective because it features the tag and another different design of the brain/thinking bubble.
- 9. Development Colour = 3A9C99 I like this colour so I kept using it throughout the development of my posters. The colour is used for every poster I’ve made. I used the line tool to trace over my window tag. “TC” stands for Thomas Cavanagh so it represents me. Tag
- 10. Development I decided to change one of my posters, as I thought is was too simple. Therefore rather than changing it too much as I didn’t want all posters looking too busy, I just added a few more layers of the tag. I went for the red/blue to represent the common 3D look.
- 11. Original outcome Originally I was just going to focus on one poster but then changed it too a series of different posters I had too other designs, they were all going to feature the exact same brain image and message but I eventually changed it so the brain had different expressions and different messages so they weren’t just all the same. Ideas come from any inspiration? As already mentioned I pretty much just got most inspiration from myself and general cartoon based things.for references I did look on google and saw some simple images of cartoon brains that helped me get a general idea on how I was designing my image.
- 12. Has it fit the purpose? Yes, I think it has fit the purpose because it is very Street art like, and looks like it has everything a piece of street art needs/has, for example the bright colours to attract the audience, the illustrated images is very common in street art also. Street art is used to spread a message across to it’s audience, which I have done, or atleast make people think about what it means and is trying to express.