3. RISHI SUNAK, UK PRIME MINISTER
MATHS IS NOT JUST NICE TO HAVE BUT VITAL FOR
ECONOMIC GROWTH
“
4. DR MARY BOUSTED, GENERAL SECRETARY OF THE NATIONAL UNION OF TEACHERS
THE UK HAS FALLEN BEHIND IN MATHS. WE NEED TO
TAKE ACTION NOW AND GIVE CHILDREN THE BEST
POSSIBLE START IN LIFE
“
5. DR BEN ROGERS, DIRECTOR OF EDUCATION AT THE WELLCOME TRUST
WE NEED TO MAKE MATHS MORE ENGAGING AND
RELEVANT FOR YOUNG PEOPLE AND SHOW HOW IT CAN
HELP TO ACHIEVE GOALS
“
9. what we will deliver
MESSAGE
WHAT MATTERS TO US?
POSITION
WHAT’S OUR STORY?
CAMPAIGN
WHAT’S OUR PURPOSE?
Celebrate: a mission and
narrative that demonstrates
the potential of maths to
supercharge opportunity
Inspire: a compelling
proposition that changes
attitudes and encourages
girls to pursue maths beyond
GCSE
Accelerate: a campaign
that motivates girls and
creates a platform to
inspire the next generation
10. Our Essential character
WE ARE OPTIMISTIC
ABOUT A FUTURE
WHERE MORE GIRLS
TAKE MATHS
WE ARE DRIVEN BY
OUR ABILITY TO
EMPOWER GIRLS TO
SUCCEED
HOPEFUL
TENACIOUS
ASPIRATIONAL
WE ARE AMBITIOUS
ABOUT THE
OPPORTUNITIES MATHS
CAN UNLOCK
MOTIVATED
WE ARE MOTIVATED
TO CREATE LASTING
CHANGE
WE WANT TO BREAK BARRIERS, CHANGE ATTITUDES
AND CREATE CAREER CHOICE FOR GIRLS
SCALE
MAKE CHANGE AT
SCALE AND EMPOWER
GIRLS TO CHANGE THE
WORLD
11. WHO WE ARE WE ARE LIBERATORS – enabling girls to know they are capable at
maths so they can reach their full potential and be future ready
WHAT WE DO WE ARE LEADERS – changing girls’ perception of maths as a core
foundation of secondary education that accelerates careers
WHO WE’RE FOR WE ARE EMPOWERERS – inspiring a generation of girls to see maths
differently by building a committed community of female ambassadors
WHAT DRIVES US WE ARE ACHIEVERS – tackling inequality, challenging gender
stereotypes, and demonstrating the potential of maths
What we stand for
17. MATHS SKILLS WILL BE IN THE TOP
10 MOST DESIRABLE SKILLS FOR
JOBS IN ALL INDUSTRIES BY 2025
WORLD ECONOMIC FORUM'S FUTURE OF JOBS REPORT
MATHS IS VITAL FOR THE
JOBS OF THE FUTURE
NECESSITY
18. EVEN JUST BASIC NUMERACY SKILLS
CAN INCREASE YOUR EARNINGS BY
AROUND £1,600 A YEAR
UK GOVERNMENT
IT LEADS TO HIGHER WAGES AND
BETTER CAREER OPPORTUNITIES
OPPORTUNITY
19. IN 2020, ONLY 39% OF GIRLS
TOOK MATHS A LEVEL AND ONLY
29% TOOK FURTHER MATHS
UK GOVERNMENT'S JOINT COUNCIL FOR QUALIFICATIONS
BUT GIRLS ARE LESS LIKELY TO
PURSUE MATHS AT A-LEVEL
Equality
20. Finding new ways to
break down gender
stereotypes around
maths
Transforming
perceptions of maths and
inspiring a new generation
of change makers
Galvanising a community of
female ambassadors to
demonstrate the positive
potential of maths
WE INFLUENCE WE CHALLENGE WE INSPIRE
WE ARE ON A MISSION TO DEMONSTRATE THE POTENTIAL OF MATHS…
OPTIMISTIC ABOUT THE
FUTURE FOR GIRLS
UNAFRAID TO BE A
DRIVER OF CHANGE
CONFIDENT IN
SHOWING THE WAY
Where does this leave us?
21. LIBERATORS
LEADERS
EMPOWERERS
ACHIEVERS
We connect girls with female
ambassadors to encourage them to
see maths as a formula for success
We want to enable girls to free
themselves and say “We can do
this” about maths
We dispel the fear around maths to
enable girls to be future ready and
achieve the success they deserve
We show girls why maths is a
passport for life that unlocks
limitless opportunities
Our key driveRS
23. CONNECT
Connectors (Uniting and Enabling)
We’re connecting girls with successful role models
and empowering them to go further
Where it takes us
24. CHOICE
Believers (Building a Movement)
We’re changing attitudes to show girls the choice of
future career opportunities that maths unlocks
Where it takes us
25. CHANGE
Disruptors (Changing the Game)
We’re making maths central to secondary education
to create a new generation of change makers
Where it takes us