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The Art of Scaling Gracefully in Newcastle…
Sherry Coutu CBE
#scaleup
#founders4school
@scoutu
11 May 2017
ENTREPRENEURSHIP
2000
Floated second Start-up
1986
Came to the UK to attend the London
School of Economics
1987
Became a Computer
Programmer
1991
Studied Business at Harvard
1994
Joined my first
‘start-up’
1995
Founded second Start-up
Sherry Coutu CBE < 2000
1997
first ‘startup’ sold
#scaleup
THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE#scaleup
We are doing very well on Start-ups...
The Scale-Up Institute #scaleup Sherry Coutu CBE
But we are doing less well at growing them (!)
The Scale-Up Institute #scaleup Sherry Coutu CBE
THERE IS A SCALE-UP GAP
 Many European economies,
including UK are as effective as
US in creating new businesses
 Not enough of them grow –
displacing older firms
 This lack of ‘scale up’ means the
economy as a whole loses on
productivity and growth.
Nesta (2011). A Look at Business Growth and Contraction in Europe
THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE#scaleup
http://www.scaleupreport.com
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Turnover Growth (GBP) vs Growth Rate (%)
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
NATIONAL GROWTH ACROSS SECTORS
Food & Drink, Edinburgh
Information
Technology London
Staffing &
recruitment, London
Manufacturing,
Cambridge
Advertising Technology,
London
225,000,000,000
#scaleupTHE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Very Few Start-ups Survive and Grow
UK businesses that started in 1998 – 10 years later and beyond
221,731
83,165
8,649
5,934
All businesses that started
with at least 1 employee
Businesses that survived in
2008
Survivors with 10+ employees in
2008
Survivors that achieved at
least 1 year of high growth
100%
37.5%
3.9%
2.7%
The Scale-Up Institute #scaleup Sherry Coutu CBE
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Research by the academic David Storey has found that the
median annual sales of a six-year-old firm in the UK are less than £23,000
avg < £23,000
#scaleup
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Research by the academic David Storey found that
Just one per cent have sales of more than £1 million six years after they star
1 % > £ 1m
#scaleup
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
http://www.scaleupreport.comHow do I help you become one of the next unicorns ?
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
6 main gaps to focus on…
THE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup
1. The Evidence Gap: public and private sector organisations identify, target and
evaluate their support to scale-up companies.
2. The Skills Gap: improve the ecosystem so scale-ups can find employees with
the skills they need
3. The Leadership Capacity gap: building their leadership capability
4. The Sales Gap: accessing customers in other markets / home market
5. The Finance Gap: accessing the right combination of finance
6. The Infrastructure Gap: navigating infrastructure
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup
The Skills Gap:
improve the ecosystem so scale-ups can find employees with the skills they
need
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
6 main gaps to focus on…
THE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup
The Leadership Capacity gap: building leadership capability
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
6 main gaps to focus on…
THE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup
The Sales Gap: accessing customers in other markets / home market
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
6 main gaps to focus on…
THE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup
The Finance Gap: accessing the right combination of finance
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
6 main gaps to focus on…
THE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup
The Infrastructure Gap: navigating infrastructure
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup
The Evidence Gap: public and private sector organisations
identify, target and evaluate their support to scale-up companies.
Lucinda Bruce Gardyne from
Genius Foods
Inspired by her child’s
allergy to gluten and her
passion for chemistry,
Lucinda set about creating
a loaf so her eight year old
son Robin, who had a
wheat allergy, could dip
bread soldiers in his boiled
eggs at breakfast.
Founders4Schools
Key factors for a successful
ScaleUp ecosystem
30
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Closing The Scale-Up Gap:
Local Government
• Celebrate scale-up growth events in your city with the media
• Invite scale-up leaders to share their experience with students
• Celebrate new customer wins and help create new ones
• Encourage local universities to offer courses to scale-up leaders
• Meet with a selection of scale-up leaders every month (3 hours)
• Persuade real-estate leaders to offer scale-up friendly terms
#scaleup
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Closing The Scale-Up Gap:
Media
Shine a light on our most successful scale-up leaders and their
companies rather than only start-ups.
Profile successful scale-up entrepreneurs at key mile-stones to inspire
others (especially the next generation)
Review and hold to account initiatives and policies in entrepreneurship:
• Are they about starting or growing businesses?
• Are they actually providing evidence to support their claims?
• What is the cost per job created?
• Are they collaborative?
#scaleup
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Closing The Scale-Up Gap:
Lawyers, Accountants, Bankers:
• Identify mentors with experience and find effective ways to
share their knowledge
• Publish the the amount you procure from scale-ups
• Offer infrastructure / co-working spaces:
#scaleup
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Closing The Scale-Up Gap:
Large Corporates
Short Term:
Publish the the amount you procure from scale-ups
Long-term:
Support existing initiatives that help teachers and schools
develop future business skills in our students
#scaleup
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Choose a big enough problem
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Embed yourself in the right Network
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Recruit People who have done it before
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Hire for tomorrow, not for today
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Embrace Diversity
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Nurture Company Values
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Build systems that scale
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Test product / market fit
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Go (back) to school…. Role models
have huge impact
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Go….. To Grow (global)
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Take the right kind of money
…….. at the right time
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Take the right kind of money
…….. at the right time
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
|THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
Let us start today:
We can Reverse The Scale-up Gap
2014 2020 2034
#scaleup
THANK YOU
Get in touch:
@scoutu

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Art of scaling gracefully in newcastle (11 may 2017)

  • 1. The Art of Scaling Gracefully in Newcastle… Sherry Coutu CBE #scaleup #founders4school @scoutu 11 May 2017
  • 2.
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  • 8. ENTREPRENEURSHIP 2000 Floated second Start-up 1986 Came to the UK to attend the London School of Economics 1987 Became a Computer Programmer 1991 Studied Business at Harvard 1994 Joined my first ‘start-up’ 1995 Founded second Start-up Sherry Coutu CBE < 2000 1997 first ‘startup’ sold #scaleup
  • 9. THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE#scaleup
  • 10. We are doing very well on Start-ups... The Scale-Up Institute #scaleup Sherry Coutu CBE
  • 11. But we are doing less well at growing them (!) The Scale-Up Institute #scaleup Sherry Coutu CBE
  • 12. THERE IS A SCALE-UP GAP  Many European economies, including UK are as effective as US in creating new businesses  Not enough of them grow – displacing older firms  This lack of ‘scale up’ means the economy as a whole loses on productivity and growth. Nesta (2011). A Look at Business Growth and Contraction in Europe THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE#scaleup http://www.scaleupreport.com
  • 13. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
  • 14. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Turnover Growth (GBP) vs Growth Rate (%)
  • 15. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE NATIONAL GROWTH ACROSS SECTORS Food & Drink, Edinburgh Information Technology London Staffing & recruitment, London Manufacturing, Cambridge Advertising Technology, London
  • 16.
  • 17. 225,000,000,000 #scaleupTHE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
  • 18. Very Few Start-ups Survive and Grow UK businesses that started in 1998 – 10 years later and beyond 221,731 83,165 8,649 5,934 All businesses that started with at least 1 employee Businesses that survived in 2008 Survivors with 10+ employees in 2008 Survivors that achieved at least 1 year of high growth 100% 37.5% 3.9% 2.7% The Scale-Up Institute #scaleup Sherry Coutu CBE
  • 19. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Research by the academic David Storey has found that the median annual sales of a six-year-old firm in the UK are less than £23,000 avg < £23,000 #scaleup
  • 20. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Research by the academic David Storey found that Just one per cent have sales of more than £1 million six years after they star 1 % > £ 1m #scaleup
  • 21. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE http://www.scaleupreport.comHow do I help you become one of the next unicorns ?
  • 22. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE 6 main gaps to focus on… THE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup 1. The Evidence Gap: public and private sector organisations identify, target and evaluate their support to scale-up companies. 2. The Skills Gap: improve the ecosystem so scale-ups can find employees with the skills they need 3. The Leadership Capacity gap: building their leadership capability 4. The Sales Gap: accessing customers in other markets / home market 5. The Finance Gap: accessing the right combination of finance 6. The Infrastructure Gap: navigating infrastructure
  • 23. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup The Skills Gap: improve the ecosystem so scale-ups can find employees with the skills they need
  • 24. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE 6 main gaps to focus on… THE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup The Leadership Capacity gap: building leadership capability
  • 25. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE 6 main gaps to focus on… THE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup The Sales Gap: accessing customers in other markets / home market
  • 26. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE 6 main gaps to focus on… THE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup The Finance Gap: accessing the right combination of finance
  • 27. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE 6 main gaps to focus on… THE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup The Infrastructure Gap: navigating infrastructure
  • 28. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP INITIATIVE Sherry Coutu CBE#scaleup The Evidence Gap: public and private sector organisations identify, target and evaluate their support to scale-up companies.
  • 29. Lucinda Bruce Gardyne from Genius Foods Inspired by her child’s allergy to gluten and her passion for chemistry, Lucinda set about creating a loaf so her eight year old son Robin, who had a wheat allergy, could dip bread soldiers in his boiled eggs at breakfast. Founders4Schools
  • 30. Key factors for a successful ScaleUp ecosystem 30
  • 31. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Closing The Scale-Up Gap: Local Government • Celebrate scale-up growth events in your city with the media • Invite scale-up leaders to share their experience with students • Celebrate new customer wins and help create new ones • Encourage local universities to offer courses to scale-up leaders • Meet with a selection of scale-up leaders every month (3 hours) • Persuade real-estate leaders to offer scale-up friendly terms #scaleup
  • 32. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Closing The Scale-Up Gap: Media Shine a light on our most successful scale-up leaders and their companies rather than only start-ups. Profile successful scale-up entrepreneurs at key mile-stones to inspire others (especially the next generation) Review and hold to account initiatives and policies in entrepreneurship: • Are they about starting or growing businesses? • Are they actually providing evidence to support their claims? • What is the cost per job created? • Are they collaborative? #scaleup
  • 33. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Closing The Scale-Up Gap: Lawyers, Accountants, Bankers: • Identify mentors with experience and find effective ways to share their knowledge • Publish the the amount you procure from scale-ups • Offer infrastructure / co-working spaces: #scaleup
  • 34. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBETHE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Closing The Scale-Up Gap: Large Corporates Short Term: Publish the the amount you procure from scale-ups Long-term: Support existing initiatives that help teachers and schools develop future business skills in our students #scaleup
  • 35. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Choose a big enough problem
  • 36. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Embed yourself in the right Network
  • 37. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Recruit People who have done it before
  • 38. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Hire for tomorrow, not for today
  • 39. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Embrace Diversity
  • 40. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Nurture Company Values
  • 41. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Build systems that scale
  • 42. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Test product / market fit
  • 43. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Go (back) to school…. Role models have huge impact
  • 44. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Go….. To Grow (global)
  • 45. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Take the right kind of money …….. at the right time
  • 46. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Take the right kind of money …….. at the right time
  • 47. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE
  • 48. |THE SCALE-UP REPORT ON UK ECONOMIC GROWTH Sherry Coutu CBE Let us start today: We can Reverse The Scale-up Gap 2014 2020 2034 #scaleup
  • 49. THANK YOU Get in touch: @scoutu