The document discusses how the media product challenges or develops conventions from real media. It analyzes conventions in areas like titling, camera movement, framing of shots, camera angles, mise-en-scene, editing, sound, and actor positioning/movements. For the media product, it uses conventions like ominous red titling, medium close-ups to convey emotion, and a mix of diegetic and non-diegetic sound. However, it challenges conventions by keeping the camera stationary, not using high/low angles, and focusing on character isolation over fast pacing.