2. If you are looking for an ad agency, you are in the wrong place. Because we don’t advertise. But
wedoideate.Create.Andinnovate.
They are different words with quite different meanings. But look closer, and you’ll see the love
triangle.
One can create, only when one has an idea. And when one has an original idea...voila, one has
innovated.
Yes, innovation is notlimitedto science andtechnology.Andwhyshould it. Itis afterall, justa new
method.Sowhycanone,notcommunicateinnovatively.
Notalwayswithinnovativetools.Butwithinnovativethoughts,eachandeverytime.
We had started off with this belief. 15 years back. A lot has changed since, but the thought
remains.Somethingelsethathasn'tchanged,isoursmallsetupthatyieldsbigideas.
ABOUT US
3. CORE TEAM
He is not an artist by qualification. But an artist by choice - by his heart,
soul, mind and his entire being. And became so against the disapproval
of his entire world. He found his first inspiration in his then-budding-
now-established-artist Uncle who went to the Government Art College,
Calcutta. He wanted to go there himself, but was not allowed to. He was
coaxed into becoming an accountant (nothing against the profession;
but he was just not meant to be one). But laterquit his job and went on to
createGraphiteStudio.
He chooses to look quite fittingly typically to the creative world - beard,
denimsandkhaddar,lotof cigarettes,cannotdowithoutcoffee,etc.But
is mischievously atypical in his style of work. He listens a lot, suggests
quite a bit, loves his space, gives you space, takes your feedback, is
courageousandexperimentalandisexceedinglylogicalaboutthem.
He has been the shepherd at Graphite Studio for 15 years now. And has
managed quite well to get the best work out of the weird mix that work
withhim.
When he is notworking (which rarelyhappens) he likesto paint.And also
exhibits his paintings. He has found his place in the form of speed
paintingintheNeoExpressionismstyle.
Subhamay
The Shepherd
She has a theory for anything she looks at. And that is not funny. Because
she has the knowledge about the theory of a lot of things. A hell lot of
things.
And most importantly about graphic designing. Born into a family that
lives on (not just loves) art, she most obviously has a refined taste when it
comes to art, in its varied forms. Her father, an advertising professional
himself, introduced little Amrita to dry-transfer lettering, tracing papers,
fashion photography, graphic designing, very early on. And the little
one too, found it all quite amusing. Her love and knowledge of this
industryisthatdeeprooted.
Identifying a style of designing and classifying it to a particular period it
was prevalent in, is one of the things she takes pride in. But what we take
pride in is the way she converts client briefs into a vivid visual for
everyonetoworkaround.
Though she chose to study Philosophy, she says she is going to take her
love for graphic art to the grave. But something she says comes close to
it, is her obsession with wearing lipsticks; she wears lipstick even when
goingtobed.Andhasatheorytothattoo.
Amrita
The Theorist
4. CORE TEAM
Designs and Shohini have a chemistry. They have a harmony working in
there. Designing happened to her like itwas her love at first sight (if such
athingexistsofcourse).
Born to an artist father, she grew up with nothing else on her mind. Her
father’s works, works of other artists (some very renowned, many not as
much) were primarily what she grew up, looking at. While she knew she
wanted to be a graphic designer, she did not study it. She went to art
school nonetheless, but to study print making. She says she was
determinedtolearnsomethingshehadnotseenathome.
Graduating from artcollegewas followed byherhands-on sessionswith
graphic designing tools, and learning all about that there is, to the
designindustry.Allbyherself.
Shohini’s passion for and self-exposure to traditional art forms, such as
the masked Gomira dancers of Dinajpur, the singing scroll painters or
Patuas of Medinipur, or the Dokra artists of Bikna, have fine-tuned her
artisticsensibilitiesthatshewasalreadybornwith.
Shelovesdancing,painting,andexperimentingwithvariousmediasuch
as installation. But all that, only when she finds time. Which is very rare,
giventhatsheismostlykickingasswithamouseinherhands.
Shohini
The Fanatic
Anindita is the human version of the Energiser Bunny high on Red Bull. If
she puts hermind to itthere is no stopping her.And she cantalk.Talk and
talk!Butnotonewordwillbeoutofcontext.
Growing up in a sleepysmalltownwith a noisybunch ofboys forfriends;
set the stage for this O.P.Nayyar loving girl who cooked, read, and
decidedtobethemasterofherowndestiny.
Anindita writes with a wondrous balance of research and belief. She
knowswhatto keep andwhattothrowawaymercilessly.We bank on her
tokickusoutofourdaydreamsandgetbacktowork.
Anindita writes. Cooks. Bakes. Gets tattoos. And dreams of moving to
Parissomeday.
Anindita
The Spark Plug
5. CreatingBrandPersonality
Not only does this field require creativity, but also coherent strategy. And, trust us when we say,
“we’ve got it all covered.” What we mean is, we just won’t make your logo, design your visiting
cards & corporate stationery and work on the packaging. We will, instead, work on creating and
defining a personality for your brand; an image that will help you connect with your customers
andaudience.
CreativeServices
Communication is a basic need, because one has to communicate all the time. And so does your
brand and your products - through brochures/catalogues, annual reports,
newsletters/magazines, direct mailers, posters, flyers, billboards, packaging, labels, print ads,
audio-visuals,etal.Andwedoitall.
UI/UX
Websites, mobiles apps, social apps and prototypes. In the current day these are like cheese
spreadonyourbread.
SocialMedia
Ofall placesthatyourconsumergoes, he goes online mostfrequentlyand even more frequently
to access the social media platform. So taking a plunge here without a strategy, proper content
and without a plan for platform optimisation, would be quite an immature thing to do. But then
we’vegotthatpartcoveredtoo.
WORK AREAS
6. SKILL SETS
Microsoft ASP.NET
Language: C#
SQL Server
jQuery
Bootstrap
PHP Core, MySql
Wordpress
Code Ignitor
Magento
HTML 5
CSS 3
BACKEND
Photoshop
Illustrator
Coreldraw
FRONT END
