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Final CriskCo presentation
- 1. Make Business Loans Attractive (Smart, Safe, Affordable and Easy)
- 2. CriskCo can predict credit failures using a predictive algorithm.
- 3. A better way to monitor your A/R’s, predict credit risk, and grow your business. CriskCo Monitor CriskCo Approve Integrated credit approval tool for lenders and creditors
- 4. CriskCo’s target customers ● Financial Leaders ● B2B Small/Medium Enterprises (SME) $11B market in the US Annual growth of 5.2% (2009- 2014) Competition: more than 550 companies Main competitors: Current credit risk market needs more data
- 5. CriskCo Strengths Accounting integration Real-time, Cost efficient Added value by community growth Weaknesses Long sale cycle (10 months) Not recognized in the market Short funding stage/high risk Opportunities 1st mover advantage in market Market penetration Blue ocean technology Threats Replaceable technology Losing 1st mover advantage by competitor
- 6. Research efforts find... 81% more likely to order from an ad that looks like an article* SVBJ economics & finance theme issue, Feb 2016 *Readers Digest, entrepreneur.com
- 7. Editorial Ads Easy to read and appealing. Bring CriskCo awareness to financial leaders. Editorial Ads Supplemental graphic Ads ● Will reinforce CriskCo message. ● Introduce CriskCo products.
- 8. Print Advertising (6) full page print ads = $17,940 3 editorial ads, 3 graphic ads Digital Advertising 410,000 digital impressions = $6,855 Media Price Plan
- 9. 1st series issue ● RadioShack case study ● Promote awareness for better credit management
- 12. 4th series issue ● Graphic ad ● Secure target
- 13. Our plan should bring awareness about CriskCo Introduce the CriskCo Approve product to financial leaders. Promote CriskCo Monitor to get business owners to visit CriskCo.com
- 14. Thank you!
Editor's Notes
- Here are the two products that Criskco offers today. We have CriskCo Monitor which is a more efficient way to manage customer credit risk for your business with real time monitoring using our unique predictive algorithm. And we have CriskCo Approve which is an integrated credit approval tool for lenders and creditors. Basically what this product does is make the loan application process simpler and easier for both the banks and the applicants, saving you valuable time.
- Now that we’ve talked about our products I’m going to talk about the HUGE market opportunity for CriskCo. No one in the market is doing predictive analytics like how Criskco is. And the credit risk market is an 11 billion dollar industry growing every year with an estimated annual growth of 5.2% Our target audience are B2B Small/Medium Enterprises and financial leaders, and these are your people at the Banks, Lenders, Insurance Companies, Credit Union, basically anyone giving loans/credit to a business.
- Here is our SWOT Analysis. Strengths - Break through technology with our predictive algorithm and Real Time Monitoring. Weaknesses - The biggest weakest CriskCo has is its not recognized in the market yet because it is so brand new. and we plan to solve this problem by bringing more awareness to CriskCo. Opportunities: - 1st mover advantage in the market. Threats - And a big threat we have is losing this opportunity to our competition.
- Now that we know our strategy we had to figure out how much everything is going to cost. We plan on doing 6 full page print ads estimating at around $17,940. With 3 editorial and 3 graphic ads. Our marketing strategy will consist a 4 week series of ads in the biz journal and this will be effective because each issue will build upon itself and incorporate storytelling. And by the last series of ads we will we will secure the interest of those financial leaders and SMEs. And for our Digital Advertising we will be using around 410,000 digital impressions at $6855
- To summarize everything our marketing plan should bring awareness about CriskCo. Introduce the CriskCo Approve product to financial leaders. And Promote CriskCo Monitor to get business owners interested and visit our website.
- Here is example of our Skybox and Banner impressions that you would see on the Biz Journal's website. Very simple and to the point.