3. A better way to monitor
your A/R’s, predict credit
risk, and grow your
business.
CriskCo Monitor CriskCo Approve
Integrated credit
approval tool for lenders
and creditors
4. CriskCo’s target
customers
● Financial Leaders
● B2B Small/Medium Enterprises
(SME)
$11B market in the US
● Annual growth of 5.2% (2009-
2014)
● Competition: more than 550
companies
● Main competitors:
Current credit risk market needs more data
5. CriskCo
Strengths
Accounting integration
Real-time, Cost efficient
Added value by community
growth
Weaknesses
Long sale cycle (10 months)
Not recognized in the market
Short funding stage/high risk
Opportunities
1st mover advantage in
market
Market penetration
Blue ocean technology
Threats
Replaceable technology
Losing 1st mover advantage
by competitor
6. Research efforts find...
81% more
likely to order
from an ad that
looks like an
article*
SVBJ
economics &
finance theme
issue, Feb 2016
*Readers Digest, entrepreneur.com
7. Editorial Ads
● Easy to read and appealing.
● Bring CriskCo awareness to
financial leaders.
Editorial Ads
Supplemental graphic Ads
● Will reinforce CriskCo message.
● Introduce CriskCo products.
8. Print Advertising
● (6) full page print ads = $17,940
● 3 editorial ads, 3 graphic ads
Digital Advertising
● 410,000 digital impressions = $6,855
Media Price Plan
9. 1st series issue
● RadioShack case study
● Promote awareness for
better credit management
13. Our plan should bring
awareness about CriskCo
Introduce the CriskCo Approve product to
financial leaders.
Promote CriskCo Monitor to get business
owners to visit CriskCo.com
