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Pre-implantation Genetic Screening Angelina Izzo
FA102a,
Research and Speculative
Product/Service Development
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
“By the Year 2040, Embryo Selection Could
Replace Sex as the Way Most of us Make Babies”
http://www.kurzweilai.net/by-the-year-2040-embryo-selection-could-replace-sex-as-the-way-most-of-us-make-babies
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
-Human reproduction is about to undergo a radical
shift
https://www.geneticliteracyproject.org
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
• At present, over a thousand such diseases can be
screened during PGS.
• Parents using IVF and PGS can select
embryos not carrying
those diseases.
https://isbibbio.wikispaces.com/
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
• Some estimate we’ll be able to predict height
from cells taken from early stage embryos
within a couple of years and intelligence
within a decade.
http://philadelphia.cbslocal.co
m/
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Future Product or Service
• Pre-implantation Genetic Screening
• Genetic modification beneficial or detrimental?
• Creating “super-humans”
• Basically “deleting” genetic diseases
Pre-implantation Genetic Screening Angelina Izzo
Source for Brand Character Words:
Pre-implantation Genetic Screening Angelina Izzo
Name Process
GENEMOD
• Play on words that is both interesting and to the
point
Pre-implantation Genetic Screening Angelina Izzo
ORIGINAL DRAWN DIAGRAM
Pre-implantation Genetic Screening Angelina Izzo
After consideration
it was clear that the
name could be
simplified further
which created
GENEMOD,
the simple and
to the point
brand name
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.goldmansachs.com
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
https://www.northwell.edu/
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.hofstra.edu/home/
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.nytimes.com/
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.coca-cola.com/global/glp.html
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Finished Logotype
Pre-implantation Genetic Screening Angelina Izzo
Assignment Four, Social Media Branding, Facebook Pages
In other existing webpages, the companies chosen use professional words
and detailed descriptions to let the visitors know exactly what the company
does and what it provides to the users.
FACEBOOK EXAMPLES:
Amazon: https://www.facebook.com/Amazon/?fref=ts
Apple: https://www.facebook.com/pages/Apple-Inc/105596369475033?fref=ts
Microsoft: https://www.facebook.com/Microsoft/?fref=ts
Pre-implantation Genetic Screening Angelina Izzo
Assignment Four, Social Media Branding, Facebook Pages
Pre-implantation Genetic Screening Angelina Izzo
Assignment Four, Social Media Branding, Facebook Pages
Pre-implantation Genetic Screening Angelina Izzo
Assignment Four, Social Media Branding, Facebook Pages
Pre-implantation Genetic Screening Angelina Izzo
Assignment Four, Social Media Branding, Facebook Pages
• Word of mouth
• Connection through Facebook
• Various emails
• Via friends’ comments
• Posts to personal Facebook page

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Fa102a assignfour