How Google Grew: 10 Good Moves in 10 Good Years. A presentation given to the Smeal College of Business Administration at Penn State University, Fall 2008.

1. How Google Grew 10 Good Moves In 10 Good Years Angela Hey, PhD amhey@techviser.comTechviser Presentation To Penn State University Fall 2008 Google is a trademark of Google Inc. Google Logos belong to Google

2. Why Has Google Grown So Fast? 2

3. The Main Campus 3 Picture Source: Google

4. The Original Business - Search 4 Source: Google

5. Google’s Revenues ($US Billions) MS OSB – Microsoft Online Systems Business Annual Calendar Year RevenuesSources: Techviser and Annual Reports e - Analyst Estimates from Yahoo! Finance 5

6. Average Annual Revenue Growth (%) 6 Source: Yahoo! Finance Oct 2008

7. Profitability (%) Operating Profit/Revenues 7 Source: Yahoo! Finance Oct. 2008 Based on trailing 12 months from Sept 08, except Microsoft June 08.

8. Move 1 – Academic Research Google’s origins 8

9. Commercializing Algorithms 9

10. Move 2 – Creative Culture 10

11. Don’t Be Evil Focus On The User Do One Thing Well Fast > Slow Web Democracy Answers Anywhere Can Make Money &Not Be Evil Always More Info Transborder Need Serious, But Suits Great Isn’t Good Features And Not Products Paraphrased from http://www.google.com/intl/en/corporate/tenthings.html 11

13. Move 3 – Hire Good People Schmidt Joins Founders In 2001: March – Chairman, August - CEO 20,123 Employees September 2008 Source of Photos: Google 13

14. “Obviously everyone wants to be successful, but I want to be looked back on as being very innovative, very trusted and ethical and ultimately making a big difference in the world.” Sergey Brin (Source: ThinkExist.com) “We don't just want you to have a great job. We want you to have a great life. We provide you with everything you need to be productive and happy on and off the clock.” Larry Page (Source: Google) Founders’ Quotes 14

15. What Does Google Look For? Creativity Why sweat the small stuff when you can change the world, challenge the status quo, impact millions of peoples' lives? Source: Google Big Visions High Grades http://www.google.com/intl/en/jobs/ Unique Achievements Be a winner http://www.topcoder.com/ 15

16. Move 4 – International 160 Country Domains - .com .uk .de .fr 116 Languages 20 Countries Have Google Offices 16

17. Translation 17 35 Languages http://translate.google.com/translate_tools

18. Google Earth (and Mars) 18 Source: Google Earth Outreach Conference

19. Move 5 – Easy To Use 19

20. Easy For All 20

21. Move 6 - Vision Organize the world's information and make it universally accessible and useful 21

22. Google From Cradle To Grave Baby Google Search For Name - Easily Found Or Anonymous? Photos – Picasa Baby Gifts From FrooglePay With Google Checkout Child 1st Website With Google Page Creator Teen Makes YouTube Videos Use Android Mobile Phone Blog On Blogger With AdSense Entrepreneur Creates Business With AdWords Tracks Customers With Google Analytics Finds New Offices Using Google Maps & Earth Small Business Uses Google Applications Large Business Uses Google Search Appliance Keep Health Record on Google Health Obituary On Google News 22

23. Google’s Wireless Vision Open Communications Open Phones Open Networks Open Spectrum Open networks http://googlepublicpolicy.blogspot.com 23

24. Move 7 - Analytics http://analytics.blogspot.com/ See demos on YouTube 24

25. Urchin originally acquired by Google in 2005 Urchin is managed on enterprise servers and works behind firewalls Urchin is licensed through partners for $2995 Hosted analytics that enable data extraction, more drill-down analysis Urchin 25 Source: Google

26. Move 8 - Branding Source: Interbrand, Business Week 26

27. Google’s Logo Reinforces Brand Source: Logos belong to Google 27

28. Move 9 – Leverage 28

29. Acquired Over 50 Companies 29

30. OpenSocial – Share Friends, Activities, Lifestyle OpenSocial / Source: http://code.google.com/apis/opensocial

31. Move 10 – Environmental Outlook 31 Google’s main campus (Googleplex) system featured 9,212 solar panels with a peak generating capacity of 1.6 megawatts when installed in 2006.

32. RechargeIT.org 32 Understanding transportation savings – reducing CO2 http://www.google.org/recharge/

33. Investments In Energy 33 Clean Energy 2030 – see Knol

34. Summary 34 How Big Can Google Grow?