2. Distribution: Marketing
Studio spend almost as much as advertising a
summer blockbuster than making it $50-$100 million
on worldwide promotion is normal
Publicity
Press junkets: the interviews, stars go through
hundreds a day, in the contract
Merchandising
Products can make more money than ticket sales.
Festivals and premieres
Cannes, Venice, London, Berlin, Edinburgh,
Sundance

3. MARKETING
Stars sell
No such thing as bad
press?

4. Marketing strategies
Trailers
Posters
Press Junket
Websites
Merchandising
Competitions
Fan Event
Tie ins

5. Merchandising

6. Tie ins
Soundtracks
Theme parks
Give aways
Competitions

7. Knowing your audience makes your distribution more
effective
Fans are powerful, creating or tapping into a fan
culture = $$$$$$$$$$$

8. What is fandom?
Read the drop box link
There are levels of fandom
How do fans show their love?
Websites, fan fiction, fan trailers, costumes, art, tattoos,
weddings, religion, theme nights, fan films, fan
montages

10. Become a fan